The global maternity wear market is anticipated to grow at a significant CAGR of 4.2% during the forecast period. The growing trend and demand for fashionable yet comfortable apparel during pregnancy has been increased over the past few decades, which is accelerating the growth of the market. Pregnant women are increasingly focused on fashion and comfort due to which many brands have to consider comfort clothing with the changing fashion trend. The rising fashion consciousness among pregnant women is increasing the growth of the global maternity wear market. For instance, in February 2022, Zola launched a maternity wear collection to offer would-be mothers a comfortable and confident look during pregnancy. They are adding a fashionable route to make maternity clothes have a beautiful and cozy touch.

Segmental Outlook 

The global maternity wear market is segmented based on product type and distribution channel. Based on the product type, the market is segmented into outerwear, innerwear, and nightwear. Based on the distribution channel, the market is sub-segmented into online and offline. Among the product type segment, outerwear is expected to hold a prominent share in the growth of the global maternity wear market. Further, the innerwear sub-segment is expected to be the fastest-growing segment in the global maternity wear market during the forecast period. 

The Outerwear Sub-Segment is Expected to Hold a Prominent Share in the Global Maternity wear market

The outerwear sub-segment is expected to hold a prominent share in the global maternity wear market during the forecast period. Clothing companies are focusing on launching new and stylish maternity collections to satisfy consumer demand is the major factor offering the segmental growth. Pregnant women are enjoying their pregnancy and experimenting with their looks and fashion due to which the production of outwear maternity clothes such as maxi dresses, cotton shirts, and others has increased. Owing to this several clothing brands are expanding their business and launching their maternity line of affordable and comfy maternity outwear clothes which will contribute to the growth of the global maternity wear market. For instance, in December 2019, AND launched its brand new line of clothes called Maternity Wear for would-be-moms. The brand offers all the occasions right from daily wear to parties. Keeping comfort at the core of the idea, the elaborate edit comprises breezy maxi dresses and embroidered shirts in breathable cotton and viscose fabrics. The placement of smart cuts maintains the natural shape of the womb besides lending structure to the ensembles.

Regional Outlooks

The global maternity wear market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific region is expected to hold a prominent share in the global maternity wear market during the forecast period due to the presence of key market players. Furthermore, the North American region is expected to be the fastest-growing region in the global maternity wear market. 

Global Maternity Wear Market Growth, by Region 2022-2028

Asia-Pacific Region is Expected to Hold a Prominent Share in the Global Maternity wear market

The Asia-Pacific region is expected to hold a prominent share in the growth of the global maternity wear market during the forecast period due to increasing expenditure by the population on pregnancy photo shoots and clothes. The requirement for various types of fashionable maternity clothes increased in the photo shoot which led to the growth of the maternity wear market in this region. Additionally, the increasing number of births in this region is also a major factor in the growth of the global maternity wear market. According to UNICEF, every day 67,385 babies are born in India, that’s one-sixth of the world’s childbirths.

Market Players Outlook

The major companies serving the global maternity wear market include BEYOND LLC, H & M Hennes & Mauritz AB, Motherhood Maternity, Reliance Brands Ltd. (Mothercare), Ziva Maternity Wear, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2019, Maternity care chain Apollo Cradle joined hands with celeb designer, Rina Dhaka to launch an exclusive, custom-designed maternity line for expectant and new mothers.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global maternity wear market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.