The global men's grooming appliance market is expected to grow at a significant CAGR during the forecast period. Men's grooming products, such as aftershave lotions, shaving foams, face creams, and so on, are in high demand due to changing customer preferences. Social media has been extremely important in the world of fashion, which has had a significant impact on the men's grooming business by encouraging men to use new and effective grooming appliances. As a result, growing promotions, such as advertising for men's grooming appliances in various media channels, are capturing buyers' attention that is boosting the market growth. In September 2019, At the IFA in Germany, Philips announced the launch of their AI-powered Smart Shaver series 7000.

Rapidly changing moustache and beard styles seen in movies and on fashion runways are having a significant influence on the sales of grooming appliances that provide an efficient outcome that is likely difficult to achieve manually. Companies on the internet heavily promote the low-cost and time-saving benefits of these products. In January 2021, Wahl Manscaper, a new Below-the-Belt Trimmer, was launched by Wahl’s. The inbuilt protective feature on this trimmer prevents injuries. The company promotes it with the tagline "No Nicks." There will be no cuts. There will be no fear.” This has a wrap-around safety shield, an adjustable dial with 20 various cutting lengths, and finely-ground stainless-steel blades for a pleasant experience. Furthermore, e-commerce companies are forming alliances with electric trimmer manufacturers, which may increase demand for men's grooming products. For instance, in May 2018, Hindustan Unilever Ltd worked with Amazon to launch a new line of men's grooming products. They introduced items such as beard balm, beard oil, washes, and others. The items are accessible in the retail market's online segment.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment covered 

o By Type

o By Distribution Channel

• Competitive Landscape- the Eltron, the Procter and Gamble, Wahl Clipper, Panasonic, Philips, and Remington Products, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Men's Grooming Appliance Market by Segment

By Type

o Shaver's

o Stylers

o Epilator

By Distribution

o Supermarkets

o Speciality Stores

o Online Retail Stores

o Other

Global Men's Grooming Appliance Market by Region