The global mobile marketing market is segmented on the basis of channel and industry. Based on channel, the global mobile marketing market is further diversified into SMS & MMS, Mobile Web, Emails, Push Notifications, and Others (QR Codes). SMS & MMS segment is estimated to have significant market share in the global mobile marketing market due to the huge demand for SMS & MMS marketing services in the small enterprises owing to cost-effectiveness and easy availability. Mobile web segment is projected to have significant market growth due to the increasing use of internet coupled with rising application of smartphones. On the basis of industry, the global mobile marketing market is further segmented into retail & e-commerce, BFSI, it & telecom, media & entertainment and others such as healthcare and transportation & logistics. The retail & e-commerce industry segment is anticipated to have a significant market share due to the high demand of mobile marketing among retail and e-commerce service providers coupled with the adoption of online shopping trend across the globe.
Moreover, the global mobile marketing market further segmented on the basis of geography that includes North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific has a significant market share in the global mobile marketing market due to increasing penetration of smartphone user and adoption of mobile marketing services by the small and medium enterprises in the region. Moreover, North America and Europe have considerable market share in the global mobile marketing market due to the presence of major market players such as Google LLC, IBM Corp., and others. Moreover, developed IT infrastructure coupled with high investment in mobile marketing by large business enterprises further propel the market growth in the region.
Some of the players that contribute to the growth of the global mobile marketing market include AT&T, Inc., Google LLC, IBM Corp., InMobi Pte Ltd., Marketo, Inc., SAS Institute Inc., Mobio Technologies Inc., Appency, LLC, Oracle Corp., GroundTruth, Inc., and others. These market players are contributing to the market by adopting various market approaches including product launch & approvals, merger & acquisition, partnerships collaborations, and others for gaining a strong position in the market. For instance, In July 2018, Oracle Corp. launched SMS Public Aggregator Network (SPAN), a new self-service application within Oracle marketing Cloud that provides SMS services for customers directly from the aggregator of their choice.
Research Methodology:
The market study of the global mobile marketing market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
Secondary Sources Include:
- Financial reports of companies involved in the market
- Whitepapers, research-papers, and news blogs
- Company websites and their product catalog
The report is intended for mobile marketing companies, e-commerce and retail companies and others, provide sector for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.
Market Segmentation:
- Global Mobile marketing Market Research and Analysis, By Channel
- Global Mobile marketing Market Research and Analysis, By Industry
The Report covers:
- Comprehensive research methodology of the global mobile marketing market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global mobile marketing market.
- Insights about market determinants which are stimulating the global mobile marketing market.
- Detailed and extensive market segments with regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
