North American frozen pizza market is estimated to grow at a CAGR of 5.8% during the forecast period. Rising demand for frozen food and the significant availability of millennials are some factors primarily contributing to the growth of the market. As per Statistics Canada, the total population aged (35-64) was nearly 15.2 million in 2019, increased from nearly 15 million in 2017. The total population of Canada in 2019 was nearly 37.6 million in 2019. This represents that the middle-age population accounts for a significant population in the country. Millennials seek easy and convenient ready-to-eat meals, which is one of the major causes of high consumption of frozen pizza among this age group population. Owing to the availability of a potential consumer base, the market players have been significantly focusing on increasing their product portfolio. 

For instance, in September 2020, Schwan’s Consumer Brands, Inc. declared the launch of five new frozen products under the Edwards and Pagoda, Red Baron, and Freschetta brands. Red Baron Pizza Melts launched the great taste of pizza which comes in three delicious flavors, including Four Cheese, Pepperoni, and Supreme. Red Baron Stuffed Crust Pizza will feature a golden-brown crust, crispy, stuffed with melty mozzarella cheese in a unique and fun rectangle shape. Freschetta Thin Crust Pizza features a flavorful crust with crispiness. This pizza comes in three varieties, such as Garden Veggie, Premium Pepperoni, and Five Cheese. 

North American frozen pizza market is segmented based on product and sources. Based on the product, the market is classified into regular, premium, and gourmet. Based on the source, the market is classified into retail and food service chain. The availability of major food service chains such as McDonald’s, Pizza Hut, and Domino's Pizza, has resulted in increasing consumption of frozen pizzas. In the fourth quarter of 2019, Domino’s Pizza reported worldwide growth of net store was 492 stores, which consists of 351 net new global stores and 141 net new US stores. The increasing number of stores leads to the easy availability of pizza services for the North American consumers, which in turn, is supporting to drive the consumption of frozen pizza in the region.

Some crucial players in the market include Nestlé S.A., CJ CheilJedang Corp., General Mills Inc., Bellisio Foods, Inc., and Amy's Kitchen, Inc.  Geographical expansion is one of the strategies adopted by the market players to increase their share in the market. For instance, in August 2020, General Mills Inc. plans to leverage production of its Totino's series of pizza snacks with the expansion to its plant in Wellston, Ohio, US. This will enable the company to meet the increased demand for frozen pizzas in the country.

Research Methodology

The market study of the North American frozen pizza market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. North American Frozen Pizza Market Research and Analysis by Product
2. North American Frozen Pizza Market Research and Analysis by Source

The Report Covers

• Comprehensive research methodology of the North American frozen pizza market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the North American frozen pizza market.
• Insights about market determinants which are stimulating the North American frozen pizza market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.