Pilates Equipment Market
Pilates Equipment Market Size, Share & Trends Analysis Report by Product Type (Machines, Mats, Rings, and Balls), by Buyer Type (Individuals, Institutional, Pilate Clubs, and Health Clubs), by Distribution Channel (Specialty Store, Modern Trade Channel, Direct to Customer, and Third Party Online) and by Application (Commercial and Household), Forecast Period (2025-2035)
Industry Overview
Pilates equipment market was valued at $113.1 million in 2024 and is projected to reach $875.0 million in 2035, growing at a CAGR of 12.5% during the forecast period (2025-2035). Pilates equipment market reflects robust momentum growth globally, fueled by rising health awareness, changing fitness trends, and growing adoption of integrated wellness strategies. This thorough report explores market trends, segmentation dynamics, regional trends, and competitive patterns transforming this fast-growing fitness equipment industry. As consumers increasingly seek low-impact, mind-body exercise methods, the Pilates equipment market is poised for long-term growth in both commercial and home uses. For instance, the fitness industry continues to see the growth of the top operators, and survey responses from the top 25 global operators show average annual membership growth of 15% between 2021 and 2022.
Market Dynamics
Increasing Health Awareness and Wellness Focus
The main driver for the Pilates equipment market is increasing consumer awareness of preventive healthcare and holistic wellness methods. As the incidence of diseases such as diabetes, obesity, and musculoskeletal disorders continues to rise, consumers actively pursue exercise modalities that promote both physical and psychological well-being. Pilates, with its proven advantages such as enhanced flexibility, enhanced strength, enhanced control of muscles, improved stabilization of the spine, and balanced muscular development, resonates with health-oriented segments that demand long-term fitness solutions.
Growing Popularity of Home Fitness Solutions
The increase in home fitness preferences, driven by evolving consumer behavior, has directly supported the Pilates equipment market. Consumers are increasingly looking for multi-functional, space-saving fitness equipment for home use, which is addressed through compact Pilates apparatus and multiple functionalities. Similarly, the spread of online training programs and digital fitness platforms made professional Pilates training more accessible, thereby generating additional demand for consumer equipment. According to the Centers for Disease Control and Prevention (CDC), in 2020, 24.2% of adults aged 18 and over met the 2018 Physical Activity Guidelines for Americans for both aerobic and muscle-strengthening activities.
Market Segmentation
- Based on the product type, the market is segmented into machines, mats, rings, and balls.
- Based on the buyer type, the market is segmented into individuals, institutional, Pilates clubs, and health clubs.
- Based on the distribution channel, the market is segmented into specialty stores, modern trade channels, direct-to-customer, and third-party online.
- Based on the application, the market is segmented into commercial and household.
Individual Consumers Represent a Rapidly Expanding Segment Within the Pilates Equipment Market
Based on buyer type, Individual consumers are a fast-growing segment in the Pilates equipment market, fueled by increased interest in home fitness solutions and individual well-being investments. This segment is more price-sensitive, weighed against space efficiency, durability, and design integration with residential settings. The individual buyer segment has exhibited high growth after changes in workout styles favoring at-home fitness solutions.
Regional Outlook
The global Pilates equipment market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
International Health, Racquet & Sports Club Association (IHRSA) Report facts
- In Europe, Basic Fit achieved a 51% increase in members from 2021 to 2022, with membership figures rising from 2.22 million to 3.3 million.
- French operator Keep Cool improved membership by 43% and at the end of 2022, had more than 400,000 members.
- Fitness Park Group, also based in France, recorded a 33% increase in members to 835,000 at the end of 2022.
- In the Americas, Xponential Fitness’ member base grew by 31%, with the operator finishing 2022 with 590,000 members across 2,641 locations.
- SmartFit increased member numbers by 26%, ending 2022 with 3.8 million at more than 1,200 locations across Latin America.
The Asia-Pacific is Anticipated to Grow Fastest in the Global Pilates Equipment Market
The Asia-Pacific is the region with the most dynamic market for Pilates equipment, with growth speeding up in both developed economies, such as Australia, Japan, and South Korea, and emerging economies such as China and India. Rising health awareness among urban middle-class consumers and improved availability of instructional materials are fueling equipment uptake. The region is showing specific strength in accessory segments and portable equipment categories appropriate to small living spaces. For instance, as per Technavio, with over 30% of Japan’s population expected to be aged 65+ by 2030, this will increase the demand for low-impact fitness systems such as Pilates is expected to increase. The appeal lies in Pilates’ emphasis on controlled movements, core strength, posture alignment, and breath regulation, making it an ideal regimen for elderly individuals seeking to maintain mobility and avoid joint strain. The Japan Pilates equipment market is poised for robust expansion, forecasted to increase by $16.4 million at a CAGR of 11.6% between 2023 and 2028. This rapid growth is driven by a strategic shift in consumer behavior toward low-impact, holistic fitness methods.
Market Players Outlook
The major companies operating in the global Pilates equipment market include Balanced Body, Inc. (Nord Medical sp. z o.o.), Merrithew International Inc., Gratz Pilates, and Stamina Products Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In February 2025, JETSET Pilates announces a strategic investment by Purchase Capital. The strategic investment from Purchase Capital comes at a pivotal time for JETSET's growth and will bring sophisticated financial acumen to ensure the scalability of the brand and deliver unparalleled franchise service and support.
- In September 2024, Reform RX secured $5.1 million in funding to fuel global expansion, this significant investment will allow Reform RX to accelerate its global expansion and continue pushing the boundaries of Pilates, Reform RX, and mission is to transform the way people work out, guiding them beyond physical fitness to a deeper mind-body connection with themselves.
- In February 2022, ONCAP announced it had purchased a majority stake in Merrithew International Inc. in partnership. This partnership marks for new chapter for Merrithew’s continued global growth and expansion with the support of ONCAP.
The Report Covers
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global pilates equipment market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global Pilates Equipment Market Sales Analysis – Product Type | Buyer Type | Distribution Channel | Application ($ Million)
• Pilates Equipment Market Sales Performance of Top Countries
1.1. Research Methodology
• Primary Research Approach
• Secondary Research Approach
1.2. Market Snapshot
2. Market Overview and Insights
2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Pilates Equipment Industry Trends
2.2.2. Market Recommendations
3. Market Determinants
3.1. Market Drivers
3.1.1. Drivers For Global Pilates Equipment Market: Impact Analysis
3.2. Market Pain Points and Challenges
3.2.1. Restraints For Global Pilates Equipment Market: Impact Analysis
3.3. Market Opportunities
4. Competitive Landscape
4.1. Competitive Dashboard – Pilates Equipment Market Revenue and Share by Manufacturers
• Pilates Equipment Product Comparison Analysis
• Top Market Player Ranking Matrix
4.2. Key Company Analysis
4.2.1. Balanced Body, Inc. (Nord Medical sp. z o.o.)
4.2.1.1. Overview
4.2.1.2. Product Portfolio
4.2.1.3. Financial Analysis (Subject to Data Availability)
4.2.1.4. SWOT Analysis
4.2.1.5. Business Strategy
4.2.2. Merrithew International Inc.
4.2.2.1. Overview
4.2.2.2. Product Portfolio
4.2.2.3. Financial Analysis (Subject to Data Availability)
4.2.2.4. SWOT Analysis
4.2.2.5. Business Strategy
4.2.3. Gratz Pilates
4.2.3.1. Overview
4.2.3.2. Product Portfolio
4.2.3.3. Financial Analysis (Subject to Data Availability)
4.2.3.4. SWOT Analysis
4.2.3.5. Business Strategy
4.2.4. Stamina Products Inc.
4.2.4.1. Overview
4.2.4.2. Product Portfolio
4.2.4.3. Financial Analysis (Subject to Data Availability)
4.2.4.4. SWOT Analysis
4.2.4.5. Business Strategy
4.3. Top Winning Strategies by Market Players
4.3.1. Merger and Acquisition
4.3.2. Product Launch
4.3.3. Partnership And Collaboration
5. Global Pilates Equipment Market Sales Analysis By Product Type ($ Million)
5.1. Machines
5.2. Mats
5.3. Rings
5.4. Balls
6. Global Pilates Equipment Market Sales Analysis By Buyer Type ($ Million)
6.1. Individuals
6.2. Institutional
6.3. Pilate Clubs
6.4. Health Clubs
7. Global Pilates Equipment Market Sales Analysis By Distribution Channel ($ Million)
7.1. Specialty Store
7.2. Modern Trade Channel
7.3. Direct to Customer
7.4. Third-Party Online
8. Global Pilates Equipment Market Sales Analysis By Application ($ Million)
8.1. Commercial
8.2. Household
9. Regional Analysis
9.1. North American Pilates Equipment Market Sales Analysis – Product Type | Buyer Type | Distribution Channel | Application ($ Million)
• Macroeconomic Factors for North America
9.1.1. United States
9.1.2. Canada
9.2. European Pilates Equipment Market Sales Analysis – Product Type | Buyer Type | Distribution Channel | Application ($ Million)
• Macroeconomic Factors for Europe
9.2.1. UK
9.2.2. Germany
9.2.3. Italy
9.2.4. Spain
9.2.5. France
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Asia-Pacific Pilates Equipment Market Sales Analysis – Product Type | Buyer Type | Distribution Channel | Application ($ Million)
• Macroeconomic Factors for Asia-Pacific
9.3.1. China
9.3.2. Japan
9.3.3. South Korea
9.3.4. India
9.3.5. Australia & New Zealand
9.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
9.3.7. Rest of Asia-Pacific
9.4. Rest of the World Pilates Equipment Market Sales Analysis – Product Type | Buyer Type | Distribution Channel | Application ($ Million)
• Macroeconomic Factors for the Rest of the World
9.4.1. Latin America
9.4.2. Middle East and Africa
10. Company Profiles
10.1. Align-Pilates
10.1.1. Quick Facts
10.1.2. Company Overview
10.1.3. Product Portfolio
10.1.4. Business Strategies
10.2. Balanced Body, Inc. (Nord Medical sp. z o.o.)
10.2.1. Quick Facts
10.2.2. Company Overview
10.2.3. Product Portfolio
10.2.4. Business Strategies
10.3. Bonpilates, S.L.
10.3.1. Quick Facts
10.3.2. Company Overview
10.3.3. Product Portfolio
10.3.4. Business Strategies
10.4. BASI Systems BV
10.4.1. Quick Facts
10.4.2. Company Overview
10.4.3. Product Portfolio
10.4.4. Business Strategies
10.5. Elina Pilates (Trending Fit LLC)
10.5.1. Quick Facts
10.5.2. Company Overview
10.5.3. Product Portfolio
10.5.4. Business Strategies
10.6. Equipilates LLC
10.6.1. Quick Facts
10.6.2. Company Overview
10.6.3. Product Portfolio
10.6.4. Business Strategies
10.7. Flexia, Inc.
10.7.1. Quick Facts
10.7.2. Company Overview
10.7.3. Product Portfolio
10.7.4. Business Strategies
10.8. Gratz Pilates
10.8.1. Quick Facts
10.8.2. Company Overview
10.8.3. Product Portfolio
10.8.4. Business Strategies
10.9. Hebei Wavar Technology Co, Ltd.
10.9.1. Quick Facts
10.9.2. Company Overview
10.9.3. Product Portfolio
10.9.4. Business Strategies
10.10. intopilates Co., Ltd.
10.10.1. Quick Facts
10.10.2. Company Overview
10.10.3. Product Portfolio
10.10.4. Business Strategies
10.11. Jupiter Gear, Inc.
10.11.1. Quick Facts
10.11.2. Company Overview
10.11.3. Product Portfolio
10.11.4. Business Strategies
10.12. Kauffer
10.12.1. Quick Facts
10.12.2. Company Overview
10.12.3. Product Portfolio
10.12.4. Business Strategies
10.13. Lagree Fitness Inc.
10.13.1. Quick Facts
10.13.2. Company Overview
10.13.3. Product Portfolio
10.13.4. Business Strategies
10.14. Life Fitness
10.14.1. Quick Facts
10.14.2. Company Overview
10.14.3. Product Portfolio
10.14.4. Business Strategies
10.15. Merrithew International Inc.
10.15.1. Quick Facts
10.15.2. Company Overview
10.15.3. Product Portfolio
10.15.4. Business Strategies
10.16. Motioncare Pilates
10.16.1. Quick Facts
10.16.2. Company Overview
10.16.3. Product Portfolio
10.16.4. Business Strategies
10.17. Okutama Pilates
10.17.1. Quick Facts
10.17.2. Company Overview
10.17.3. Product Portfolio
10.17.4. Business Strategies
10.18. Pilates Designs LLC
10.18.1. Quick Facts
10.18.2. Company Overview
10.18.3. Product Portfolio
10.18.4. Business Strategies
10.19. Reform RX Ltd.
10.19.1. Quick Facts
10.19.2. Company Overview
10.19.3. Product Portfolio
10.19.4. Business Strategies
10.20. Stamina Products Inc.
10.20.1. Quick Facts
10.20.2. Company Overview
10.20.3. Product Portfolio
10.20.4. Business Strategies
10.21. TKO Strength & Performance Inc.
10.21.1. Quick Facts
10.21.2. Company Overview
10.21.3. Product Portfolio
10.21.4. Business Strategies
10.22. TmaxPilates
10.22.1. Quick Facts
10.22.2. Company Overview
10.22.3. Product Portfolio
10.22.4. Business Strategies
1. Global Pilates Equipment Market Research And Analysis By Product Type, 2024-2035 ($ Million)
2. Global Pilates Machines Market Research And Analysis By Region, 2024-2035 ($ Million)
3. Global Pilates Mats Market Research And Analysis By Region, 2024-2035 ($ Million)
4. Global Pilates Rings Market Research And Analysis By Region, 2024-2035 ($ Million)
5. Global Pilates Balls Market Research And Analysis By Region, 2024-2035 ($ Million)
6. Global Pilates Equipment Market Research And Analysis By Buyer Type, 2024-2035 ($ Million)
7. Global Pilates Equipment For Individuals Market Research And Analysis By Region, 2024-2035 ($ Million)
8. Global Pilates Equipment For Institutional Market Research And Analysis By Region, 2024-2035 ($ Million)
9. Global Pilates Equipment For Pilates Clubs Market Research And Analysis By Region, 2024-2035 ($ Million)
10. Global Pilates Equipment For Health Clubs Market Research And Analysis By Region, 2024-2035 ($ Million)
11. Global Pilates Equipment Market Research And Analysis By Distribution Channel, 2024-2035 ($ Million)
12. Global Pilates Equipment Via Specialty Store Market Research And Analysis By Region, 2024-2035 ($ Million)
13. Global Pilates Equipment Via Modern Trade Channel Market Research And Analysis By Region, 2024-2035 ($ Million)
14. Global Pilates Equipment Via Direct-to-Customer Market Research And Analysis By Region, 2024-2035 ($ Million)
15. Global Pilates Equipment Via Third-Party Online Market Research And Analysis By Region, 2024-2035 ($ Million)
16. Global Pilates Equipment Market Research And Analysis By Application, 2024-2035 ($ Million)
17. Global Pilates Equipment For Commercial Market Research And Analysis By Region, 2024-2035 ($ Million)
18. Global Pilates Equipment For Household Market Research And Analysis By Region, 2024-2035 ($ Million)
19. Global Pilates Equipment Market Research And Analysis By Region, 2024-2035 ($ Million)
20. North American Pilates Equipment Market Research And Analysis By Country, 2024-2035 ($ Million)
21. North American Pilates Equipment Market Research And Analysis By Product Type, 2024-2035 ($ Million)
22. North American Pilates Equipment Market Research And Analysis By Buyer Type, 2024-2035 ($ Million)
23. North American Pilates Equipment Market Research And Analysis By Distribution Channel, 2024-2035 ($ Million)
24. North American Pilates Equipment Market Research And Analysis By Application, 2024-2035 ($ Million)
25. European Pilates Equipment Market Research And Analysis By Country, 2024-2035 ($ Million)
26. European Pilates Equipment Market Research And Analysis By Product Type, 2024-2035 ($ Million)
27. European Pilates Equipment Market Research And Analysis By Buyer Type, 2024-2035 ($ Million)
28. European Pilates Equipment Market Research And Analysis By Distribution Channel, 2024-2035 ($ Million)
29. European Pilates Equipment Market Research And Analysis By Application, 2024-2035 ($ Million)
30. Asia-Pacific Pilates Equipment Market Research And Analysis By Country, 2024-2035 ($ Million)
31. Asia-Pacific Pilates Equipment Market Research And Analysis By Product Type, 2024-2035 ($ Million)
32. Asia-Pacific Pilates Equipment Market Research And Analysis By Buyer Type, 2024-2035 ($ Million)
33. Asia-Pacific Pilates Equipment Market Research And Analysis By Distribution Channel, 2024-2035 ($ Million)
34. Asia-Pacific Pilates Equipment Market Research And Analysis By Application, 2024-2035 ($ Million)
35. Rest Of The World Pilates Equipment Market Research And Analysis By Region, 2024-2035 ($ Million)
36. Rest Of The World Pilates Equipment Market Research And Analysis By Product Type, 2024-2035 ($ Million)
37. Rest Of The World Pilates Equipment Market Research And Analysis By Buyer Type, 2024-2035 ($ Million)
38. Rest Of The World Pilates Equipment Market Research And Analysis By Distribution Channel, 2024-2035 ($ Million)
39. Rest Of The World Pilates Equipment Market Research And Analysis By Application, 2024-2035 ($ Million)
1. Global Pilates Equipment Market Share By Product Type, 2024 Vs 2035 (%)
2. Global Pilates Machines Market Share By Region, 2024 Vs 2035 (%)
3. Global Pilates Mats Market Share By Region, 2024 Vs 2035 (%)
4. Global Pilates Rings Market Share By Region, 2024 Vs 2035 (%)
5. Global Pilates Balls Market Share By Region, 2024 Vs 2035 (%)
6. Global Pilates Equipment Market Share By Buyer Type, 2024 Vs 2035 (%)
7. Global Pilates Equipment For Individuals Market Share By Region, 2024 Vs 2035 (%)
8. Global Pilates Equipment For Institutional Market Share By Region, 2024 Vs 2035 (%)
9. Global Pilates Equipment For Pilates Clubs Market Share By Region, 2024 Vs 2035 (%)
10. Global Pilates Equipment For Health Clubs Market Share By Region, 2024 Vs 2035 (%)
11. Global Pilates Equipment Market Share By Distribution Channel, 2024 Vs 2035 (%)
12. Global Pilates Equipment Via Specialty Store Market Share By Region, 2024 Vs 2035 (%)
13. Global Pilates Equipment Via Modern Trade Channel Market Share By Region, 2024-2035 ($ Million)
14. Global Pilates Equipment Via Direct-to-Customer Market Share By Region, 2024-2035 ($ Million)
15. Global Pilates Equipment Via Third-Party Online Market Share By Region, 2024-2035 ($ Million)
16. Global Pilates Equipment Market Share By Application, 2024 Vs 2035 (%)
17. Global Pilates Equipment For Commercial Market Share By Region, 2024-2035 ($ Million)
18. Global Pilates Equipment For Household Market Share By Region, 2024-2035 ($ Million)
19. Global Pilates Equipment Market Share By Region, 2024 Vs 2035 (%)
20. US Pilates Equipment Market Size, 2024-2035 ($ Million)
21. Canada Pilates Equipment Market Size, 2024-2035 ($ Million)
22. UK Pilates Equipment Market Size, 2024-2035 ($ Million)
23. France Pilates Equipment Market Size, 2024-2035 ($ Million)
24. Germany Pilates Equipment Market Size, 2024-2035 ($ Million)
25. Italy Pilates Equipment Market Size, 2024-2035 ($ Million)
26. Spain Pilates Equipment Market Size, 2024-2035 ($ Million)
27. Russia Pilates Equipment Market Size, 2024-2035 ($ Million)
28. Rest Of Europe Pilates Equipment Market Size, 2024-2035 ($ Million)
29. India Pilates Equipment Market Size, 2024-2035 ($ Million)
30. China Pilates Equipment Market Size, 2024-2035 ($ Million)
31. Japan Pilates Equipment Market Size, 2024-2035 ($ Million)
32. South Korea Pilates Equipment Market Size, 2024-2035 ($ Million)
33. Australia and New Zealand Pilates Equipment Market Size, 2024-2035 ($ Million)
34. ASEAN Economies Pilates Equipment Market Size, 2024-2035 ($ Million)
35. Rest Of Asia-Pacific Pilates Equipment Market Size, 2024-2035 ($ Million)
36. Latin America Pilates Equipment Market Size, 2024-2035 ($ Million)
37. Middle East and Africa Pilates Equipment Market Size, 2024-2035 ($ Million)
FAQS
The size of the Pilates Equipment market in 2024 is estimated to be around $113.1 million.
Asia-Pacific holds the largest share in the Pilates Equipment market.
Leading players in the Pilates Equipment market include Balanced Body, Inc. (Nord Medical sp. z o.o.), Merrithew International Inc., Gratz Pilates, and Stamina Products Inc., among others.
Pilates Equipment market is expected to grow at a CAGR of 12.5% from 2025 to 2035.
Increasing health awareness, demand for home workouts, and popularity of low-impact fitness are driving the Pilates Equipment Market growth.