Pregnancy Tracking and Postpartum Care Apps Market
Pregnancy Tracking and Postpartum Care Apps Market Size, Share & Trends Analysis Report by Type (prepartum, and Post-partum), by Device (Smartphones, Tablets, and Others), and by End-User (Android, and iOS) Forecast Period (2024-2031)
Pregnancy tracking and postpartum care apps market is anticipated to grow at a considerable CAGR of 5.3% during the forecast period (2024-2031). The global pregnancy tracking and postpartum care app market is expanding owing to increased digital health awareness, convenience, and technological advancements. The COVID-19 pandemic has accelerated adoption, with smartphones and internet connectivity making these apps more accessible and personalized.
Market Dynamics
Growing prevalence of health empowerment and literacy
Pregnancy tracking and postpartum care apps provide valuable support and information for expectant mothers and new parents,, providing evidence-based information and guidance, enabling informed healthcare decisions, improved health outcomes, and sustainable development goals target achievement. According to the World Health Organization (WHO) in January 2024, the global commitments for the Sustainable Development Goals by 2030 include reducing the maternal mortality ratio to less than 70 fatalitiesper 100,000 live births and ensuring that no country has a maternal mortality rate more than twice the global average. Additionally, the goal is to end preventable deaths of newborns and children under 5 years of age, aiming for a neonatal mortality rate as low as 12 deaths per 1,000 live births and an under-5 mortality rate as low as 25 deaths per 1,000 live births.
Increased AccessibilityPregnancy tracking and postpartum care apps have become globally accessible through mobile internet, that has helped to bridge healthcare accessibility gaps and provide improved access to a wider population.According to theGSMA Intelligence, in 2023,the number of mobile internet users worldwide reached 4.4 billion in 2022, indicating a penetration rate of 55.0%.
Mobile internet penetration, 2022
Source: GSMA Intelligence
Market Segmentation
Our in-depth analysis of the global pregnancy tracking and postpartum care apps market includes the following segments by application, device, and platform-
- Based on application, the market is sub-segmented into pre-partum, and post-partum.
- Based on devices, the market is bifurcated into smartphones, tablets, and others (smartwatches).
- Based on the platform, the market is augmented into Android, and iOS.
Pre-partumis Projected to Emerge as the Largest Segment
Based on the type, the global pregnancy tracking and postpartum care apps market is sub-segmented into pre-partum, and post-partum. Among these, the pre-partumsub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includescare companion-healthy pregnancy enhances patient engagement and empowerment through personalized educational content and reminders, aligning with the growing trend of patient-centered healthcare in healthcare. For instance, in August 2022,Sutter Health launched Care Companion-Healthy Pregnancy, a mobile-based extension of its My Health Online portal, My Health Online (MHO). The app, which has 11,000 users to date, personalizes the pregnancy experience. It offered personalized educational content and reminders to help patients navigate the pregnancy journey.
Smartphone Sub-segment to Hold a Considerable Market Share
Mobile technology has made pregnancy tracking and postpartum care apps more accessible to a wider population, benefiting pregnant mothers and new parents from diverse geographical locations and socioeconomic backgrounds. According to the World Economic Forum, in April 2023, in comparison to the 7.95 billion individuals on the globe in 2022, there were approximately 8.58 billion active mobile subscribers globally.
Regional Outlook
The globalpregnancy tracking and postpartum care apps market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Increasing government support andinitiatives Drives Market Growth in the Asia-Pacific
The value of government assistance in encouraging the use of digital health, and countries can encourage the expansion of the postpartum and pregnancy monitoring app markets.. According to the Invest India, in December 2023,, in January 2023, the Ayushman Bharat Health Account (ABHA) program has seen significant adoption, with over 50 million individuals having an ABHA number as their unique health identity. Furthermore, more than 1.5 million patients have utilized the ABHA-based instant OPD registration service, and an impressive 5 million people are currently utilizing the ABHA app to effectively manage their health records digitally.
Global Pregnancy Tracking And Postpartum Care Apps Market Growth by Region 2024-2031
North America Holds Major Market Share
The rise in healthcare spending emphasizes the need for investment in innovative digital health solutions such as pregnancy tracking and postpartum care apps. According to the American Medical Association, 2022, the US experienced a significant increase in healthcare spending in 2020, with a growth rate of 9.7%. This amounted to a total expenditure of $4,124.0 billion or $12,530 per capita. In comparison, the growth rate was 4.3% in 2019. The pandemic-related expenses incurred by the government to manage the health crisis played a major role in driving this acceleration in spending, offsetting the decline in service utilization and the shifts in employment caused by the economy. As a result, health spending accounted for 19.7% of the GDP in 2020, up from 17.6% in 2019.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global pregnancy tracking and postpartum care apps market includeApple Inc., Clue, Flo Health, Inc., Ovuline, Inc., BabyCenter, LLC, and WebMD LLC, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. for instance, In July 2022, the HHS Office on Women's Health and the Centers for Medicare and Medicaid Services launched the HHS Racial Equity in Postpartum Care Challenge to improve postpartum care for black or African American and AI/AN women enrolled in Medicaid or the children's health insurance program.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global pregnancy tracking and postpartum care apps market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company AnalysisApple Inc.
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Biowink GmbH (Clue)
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Flow Health Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
4. Key Strategy AnalysisMarket Segmentation
4.1. Global Pregnancy Tracking and Postpartum Care Apps Market by Application
4.1.1. Pre-partum
4.1.2. Post-partum
4.2. Global Pregnancy Tracking and Postpartum Care Apps Market by Device
4.2.1. Smartphones
4.2.2. Tablets
4.2.3. Others(Smartwatches)
4.3. Global Pregnancy Tracking and Postpartum Care Apps Market by Platform
4.3.1. Android
4.3.2. iOS
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. The Middle East & Africa
6. Company Profiles
6.1. Apple Inc.
6.2. Baby2Body Ltd.
6.3. BabySparks, Inc.
6.4. BabyChakra App
6.5. Calmbirth Pty Ltd
6.6. CareClinic
6.7. Clue
6.8. Everyday Health, Inc.
6.9. Glow.Inc.
6.10. K Health, Inc.
6.11. Kindara Inc.
6.12. LACTAPP WOMEN HEALTH, S.LMedisafe Project Ltd.
6.13. Mom Soft LLCMyFitnessPal, Inc.
6.14. Ovuline, Inc.Philips Consumer Lifestyle B.V
6.15. Propel Pharmacy, LLC
6.16. The Bump
6.17. WebMD LLC
6.18. Calmbirth Pt Ltd.
6.19. Baby2Body Ltd.
6.20. NAVER WEBTOON Ltd.
6.21. Flo Health Inc.
1. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
2. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS IN PRE-PARTUM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL FIXED PREGNANCY TRACKING AND POSTPARTUM CARE APPS IN POST-PARTUM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY DEVICE, 2023-2031 ($ MILLION)
5. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BY CONTINUOUS FLOW SMARTPHONES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BY TABLETS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BY OTHER DEVICE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
9. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BASED ON ANDROID MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BASED ON IOS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. NORTH AMERICAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
13. NORTH AMERICAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
14. NORTH AMERICAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY DEVICE, 2023-2031 ($ MILLION)
15. NORTH AMERICAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
16. EUROPEAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
17. EUROPEAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
18. EUROPEAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY DEVICE, 2023-2031 ($ MILLION)
19. EUROPEAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
20. ASIA-PACIFIC PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
21. ASIA-PACIFICPREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
22. ASIA-PACIFIC PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY DEVICE, 2023-2031 ($ MILLION)
23. ASIA-PACIFIC PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
24. REST OF THE WORLD PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
25. REST OF THE WORLD PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
26. REST OF THE WORLD PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY DEVICE, 2023-2031 ($ MILLION)
27. REST OF THE WORLD PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
1. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKETSHARE BY APPLICATION, 2023 VS 2031 (%)
2. GLOBAL PORTABLE PREGNANCY TRACKING AND POSTPARTUM CARE APPS IN PRE-PARTUM MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL FIXED PREGNANCY TRACKING AND POSTPARTUM CARE APPS IN POST-PARTUM MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SHARE BY DEVICE, 2023 VS 2031 (%)
5. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BY SMARTPHONES MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BY TABLETS MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BY OTHER DEVICE MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SHARE BY PLATFORM, 2023 VS 2031 (%)
9. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BASED ON ANDROID MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS BASED ON IOS MARKET SHARE BY REGION, 2023 VS 2031 (%)
11. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKETSHARE BY REGION, 2023 VS 2031 (%)
12. US PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
13. CANADA PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
14. UK PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
15. FRANCE PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
16. GERMANY PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
17. ITALY PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
18. SPAIN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
19. REST OF EUROPE PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
20. INDIA PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
21. CHINA PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
22. JAPAN PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
23. SOUTH KOREA PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
24. REST OF ASIA-PACIFIC PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
25. LATIN AMERICA PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
26. MIDDLE EAST AND AFRICA PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET SIZE, 2023-2031 ($ MILLION)
