Product Analytics Market
Global Product Analytics Market Size, Share & Trends Analysis Report by Deployment Mode (Cloud-Based and On-Premises), By Component (Software and Service), By Industry Vertical (Automotive, Retail & Consumer Goods, Healthcare & Pharmaceuticals, Energy & Utilities, Media & Entertainment, Industrial Equipment Manufacturing, and Others) Forecast, 2021-2027
Product analytics comprises a set of tools that allow product managers and product teams to evaluate the performance of the digital experiences. These tools provide critical information to enhance performance, identify problems, and correlate customer activity. The global product analytics market is projected to grow at a CAGR of 9.2% during the forecast period (2021-2027). The major aspect that drives the growth of the market includes the growing adoption of big data and other related technologies and the growing need for ensuring market competitiveness. Product analytics aids to take better decisions for the product managers, marketers, UX designers, and growth managers.
The growth is also accredited to the utilization of advanced technologies among consumers. As there are rapidly changing consumer demands, the industries are compelled to adopt various business strategies including the convergence of technology to thrive in such an evolving market. The adoption of advanced technologies such as AI also optimizes the functionality of any business and provides a close view of larger volumes of data; it also allows us to better understand the value of components. On the other hand, the key players operating in the market are also contributing to the growth globally.
Segmental Outlook
The global product analytics market is segmented on the basis of deployment type, component, and industry vertical. Based on the deployment type, the market is segmented into cloud-based and on-premises. Based on the component, the global product analytics market is segmented into software, and services. Whereas based on the industry vertical, the global product analytics market is segmented into automotive, retail & consumer goods, healthcare & pharmaceuticals, energy & utilities, media & entertainment, industrial equipment manufacturing, and others.
Retail & Consumer Goods Segment of Product Analytics Market to Hold a Significant Share
Amongst the industry vertical segment of the global product analytics, the retail & consumer goods segment is projected to hold the most lucrative share in the market. The segmental growth of the market is accredited to the various advantages offered by the product analytics tools for the retail & consumer goods sector. Product analytics assist retail & consumer goods vendors to get a more detailed understanding of consumer needs & attitudes, which assists in making quick decisions in business and deliver the best performances. Owing to this, various companies are making vast improvements to their internal data and Business Intelligence (BI) system, along with substantial investments in a mix of on-premises and cloud-based analytics that provides flexibility to scale while leveraging the existing IT investment.
Global Product Analytics Market, by Industry Vertical 2020 (%)
Regional Outlook
The global product analytics market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The North American region is projected to hold a significant market share. The US and Canada are the major economies primarily contributing to the growth of the product analytics market in the region. The regional growth of the market is accredited to the presence of the key players operating in the market such as Google Inc., IBM Corp., Oracle Corp., Adobe Inc., Salesforce Inc., and Heap among many others.
Besides, various industry verticals including retail, BFSI, travel & hospitality, education, and many others use product analytics tools and services for analyzing the user’s behavior and enhance the user experience by offering better services. For instance, Amazon Go is working on enhancing the traditional shopping experience of the user by using product analytics to enhance sales and consumer engagements. Product analytics makes that data useful by integrating all data sources into one single organized view that can prove to be useful for obtaining insights.
Global Product Analytics Market, by Region 2020 (%)
Market Players Outlook
The prominent players functioning in the global Product Analytics market include Google Inc., IBM Corp., Oracle Corp., Adobe Inc., Salesforce Inc., and Heap among many others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others in order to thrive in a competitive environment.
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global product analytics market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Product Analytics Industry
• Recovery Scenario of Global Product Analytics Industry
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Impact of Covid on Key Players
3.4. Key Company Analysis
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Product Analytics Market by Deployment Mode
5.1.1. Cloud-Based
5.1.2. On-Premises
5.2. Global Product Analytics Market by Component
5.2.1. Software
5.2.2. Service
5.3. Global Product Analytics Market by Industry Vertical
5.3.1. Automotive
5.3.2. Retail & Consumer Goods
5.3.3. Healthcare & Pharmaceuticals
5.3.4. Energy & Utilities
5.3.5. Media & Entertainment
5.3.6. Industrial Equipment Manufacturing
5.3.7. Others
6. Regional Analysis
6.1. North America
6.1.1. US
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. ASEAN
6.3.5. South Korea
6.3.6. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. Adobe Inc.
7.2. Amplitude Inc.
7.3. Gainsight Inc.
7.4. Google LLC
7.5. Heap Inc.
7.6. IBM Corp.
7.7. LatenTView
7.8. MixPanel
7.9. Oracle Corp.
7.10. Pendo.io Inc.
7.11. Piwik PRO
7.12. Plytix
7.13. Risk Edge Solutions
7.14. Salesforce Inc.
1. GLOBAL PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)
2. GLOBAL CLOUD-BASED PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
3. GLOBAL ON-PREMISES PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
4. GLOBAL PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
5. GLOBAL PRODUCT ANALYTICS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
6. GLOBAL PRODUCT ANALYTICS SERVICE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
7. GLOBAL PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2020-2027 ($ MILLION)
8. GLOBAL AUTOMOTIVE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
9. GLOBAL RETAIL & CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
10. GLOBAL HEALTHCARE & PHARMACEUTICALS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
11. GLOBAL ENERGY & UTILITIES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
12. GLOBAL MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
13. GLOBAL INDUSTRIAL EQUIPMENT MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
14. GLOBAL OTHER INDUSTRY VERTICALS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
15. GLOBAL PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)
16. NORTH AMERICAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
17. NORTH AMERICAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)
18. NORTH AMERICAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
19. NORTH AMERICAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2020-2027 ($ MILLION)
20. EUROPEAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
21. EUROPEAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)
22. EUROPEAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
23. EUROPEAN PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2020-2027 ($ MILLION)
24. ASIA-PACIFIC PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
25. ASIA-PACIFIC PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)
26. ASIA-PACIFIC PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
27. ASIA-PACIFIC PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2020-2027 ($ MILLION)
28. REST OF THE WORLD PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)
29. REST OF THE WORLD PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2020-2027 ($ MILLION)
30. REST OF THE WORLD PRODUCT ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2020-2027 ($ MILLION)
1. GLOBAL PRODUCT ANALYTICS MARKET SHARE BY DEPLOYMENT MODE, 2020 VS 2027 (%)
2. GLOBAL PRODUCT ANALYTICS MARKET SHARE BY COMPONENT, 2020 VS 2027 (%)
3. GLOBAL PRODUCT ANALYTICS MARKET SHARE BY INDUSTRY VERTICAL, 2020 VS 2027 (%)
4. GLOBAL PRODUCT ANALYTICS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
5. US PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
6. CANADA PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
7. UK PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
8. FRANCE PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
9. GERMANY PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
10. ITALY PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
11. SPAIN PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
12. ROE PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
13. INDIA PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
14. CHINA PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
15. JAPAN PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
16. ASEAN PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
17. SOUTH KOREA PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
18. REST OF ASIA-PACIFIC PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
19. REST OF THE WORLD PRODUCT ANALYTICS MARKET SIZE, 2020-2027 ($ MILLION)
