Protein Supplements Market

Global Protein Supplements Market Size, Share & Trends Analysis Report By Source (Plant-Based and Animal-Based), By Product (Powders, Bars, Ready-To-Drink, Others), By Application (Sports Nutrition, Functional Food), By Distribution Channel (Supermarkets and Hypermarkets and Online Distribution Channel) Forecast Period, 2021-2027

Published: Jul 2020 | Report Code: OMR2023906 | Category : Nutraceuticals & Functional Foods | Delivery Format: /

The global protein supplements market is projected to grow at a modest CAGR of nearly 5.8% during the forecast period (2021-2027). The primary factor driving the protein supplements market is the increasing popularity of protein supplements in the millennials and the rising importance of an active and healthy lifestyle. Further, the growing awareness regarding the health benefits provided by protein supplements is another major factor propelling the growth of the market. Further, increasing disposable income, shift towards protein-rich diets, and increasing health awareness are some factors accelerating the market growth.

Restraining Factor 

The availability of low-cost alternatives and some negative effects of protein supplements is hindering the growth of the market. For instance, according to the American Heart Association, a daily added sugar limit of 25 to 36 grams is recommended, however, some protein powders have as much as 23 grams of added sugar per scoop. Others contain artificial sweeteners such as sucralose or aspartame, which can be harmful in large quantities. Thus, it may affect the health of consumers.

Further, in early 2018, the Clean Label Project, released by an independent, non-profit organization, in which over 130 of the best-selling protein powders were tested for levels of pesticides, heavy metals, bisphenol A (BPA), and other unsafe contaminants. About three-quarters of the powders tested contained detectable levels of lead and cadmium, both of which can cause permanent health concerns, including kidney and brain damage.  About half of the powders contained detectable levels of BPA, which disrupts hormones and is linked to numerous health issues. One product was found to contain over 25 times the regulatory limit of BPA in just one serving. 

Impact of COVID-19 Pandemic on Global Protein Supplements Market

COVID-19 pandemic led to a positive impact on the growth of the market. The pandemic has resulted in increased consumption of protein supplements to strengthen immune systems. According to a survey conducted by Glanbia PLC, in April 2020, the percentage of respondents who consumed protein bars to stay healthy and boost immunity increased from 21% in week 1 to 23% in week 2 of March 2020. In addition, the consumption of Ready-to-Drink protein also increased. However, the pandemic caused little to the manufacturers and production units of protein supplements due to lockdown, and travel restrictions which led to disruptions in the supply chain. 

Segmental Outlook

The global protein supplements market is segmented based on source, product, application, and distribution channel. Based on the source, the market is segmented into animal-based and plant-based. Among the source, the plant-based segment is the fastest-growing segment owing to their increased popularity for this product.  Based on product, the market is segmented into powder, bars, ready-to-drink, and others. Among products, the powder segment is estimated to hold a lucrative share in the market. The attributable factor for the growth of the segment is the availability of a wide range of products by different brands in the market. Based on application, the market is segmented into sports nutrition and functional food. Among the application, the sports nutrition segment is estimated to hold a lucrative share in the market. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, and online distribution channels. Among the distribution channel, the online distribution channel is estimated to hold a lucrative share in the market. The attributable factor for the growth of the segment is growing internet penetration for online shopping.

Global Protein Supplements Market Share by Application, 2020 (%)

Sports Nutrition Segment to Hold a Lucrative Share in the Global Protein Supplements Market

Based on application, the market is segmented into sports nutrition and functional food. Among the application, the sports nutrition segment is estimated to hold a lucrative share in the market. The major factor contributing to the growth of the segment includes the increasing demand for sports nutritional products to get lean muscle growth, and to boost stamina. Further, the increase in the number of sports enthusiasts and other physical activities is likely to increase the demand for protein supplements during the forecast period.  

Regional Outlook

The global protein supplements market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific region is projected to hold a significant market share. China, India, Japan, and the Rest of the Asia-Pacific are the major economies primarily contributing to the growth of the protein supplements market in the region. The regional growth of the market is accredited to the changing consumer lifestyle coupled with rising disposable income in the economies such as China and India. North America held a major market position in the global protein supplements market in 2020. and growing investments in the field are some of the key factors driving the growth of the regional market. Europe is the second-largest market in 2020 owing to increased emphasis on a healthy lifestyle. 

Global Protein Supplements Market Growth, by Region 2021-2027


North America is Projected to Have a Considerable Share in the Global Protein Supplements Market

North America is anticipated to exhibit the highest growth in the global protein supplements market. The growth factors for the regional market include the high consumer awareness regarding health coupled with the rising demand for dietary supplements. Further, high disposable income and modernization are other factors driving the growth of the market. In addition, the growing health and fitness industry in the region especially in the US is propelling the market growth. 

Market Players Outlook

Some prominent players in the market include Glanbia PLC, MusclePharm Corp., CytoSport, Inc., and Amway Corp, and among others. The market players are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others to thrive in a competitive environment. For instance, in May 2021, GNC stores announced that it will be launching MusclePharm's protein crisp bars and USDA organic plant-based protein bars under the partnership agreement between both companies. Further, MusclePharm's products are initially available in over 2,500 GNC stores in the US.

The Report Covers

  • Market value data analysis of 2020 and forecast to 2027.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global protein supplements market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Protein Supplements Industry

Recovery Scenario of Global Protein Supplements Industry

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Conclusion

2.3. Porter’s Analysis 

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. MusclePharm Corp.

3.1.1.1. Overview

3.1.1.2. Financial Analysis 

3.1.1.3. SWOT Analysis

3.1.2. Glanbia PLC

3.1.2.1. Overview

3.1.2.2. Financial Analysis 

3.1.2.3. SWOT Analysis

3.1.3. QuestNutrition

3.1.3.1. Overview

3.1.3.2. Financial Analysis 

3.1.3.3. SWOT Analysis

3.2. Key Strategy Analysis

3.3. Impact of COVID-19 on Key Players

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Protein Supplements Market by Source

5.1.1. Animal Based 

5.1.2. Plant Based 

5.2. Global Protein Supplements Market by Product 

5.2.1. Powder

5.2.2. Bars

5.2.3. Ready-to-Drink 

5.2.4. Others 

5.3. Global Protein Supplements Market by Application

5.3.1. Sports Nutrition

5.3.2. Functional Food 

5.4. Global Protein Supplements Market by Distribution Channel

5.4.1. Supermarket and Hypermarket

5.4.2. Online Distribution Channel

6. Regional Analysis

6.1. North America

6.1.1. US

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. South Korea

6.3.5. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles 

7.1. Abbott Laboratories

7.2. AMCO Proteins

7.3. Amway Corp.

7.4. BPI Sports, LLC

7.5. BRF S.A 

7.6. CytoSport, Inc.

7.7. Dymatize Enterprises, LLC

7.8. Gelita AG

7.9. Glanbia PLC

7.10. GlaxoSmithKline PLC

7.11. Havero Hoogwegt

7.12. International Dehydrated Foods, Inc.

7.13. Iovate Health Sciences International, Inc.

7.14. MusclePharm Corp.

7.15. NOW Foods

7.16. Optimum Nutrition, Inc.

7.17. Rousselot

7.18. RSP Nutrition

7.19. The Bountiful Co. 

7.20. Transparent Labs

7.21. Woodbolt Distribution LLC


1. GLOBAL PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

2. GLOBAL PLANT BASED PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

3. GLOBAL ANIMAL BASED PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

4. GLOBAL PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT 2020-2027 ($ MILLION)

5. GLOBAL POWDER BASED PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

6. GLOBAL BAR BASED PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

7. GLOBAL READY-TO-DRINK BASED PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

8. GLOBAL OTHERS PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

9. GLOBAL PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)

10. GLOBAL PROTEIN SUPPLEMENTS FOR SPORTS NUTRITION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027($ MILLION)

11. GLOBAL PROTEIN SUPPLEMENTS FOR FUNCTIONAL FOOD MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027($ MILLION)

12. GLOBAL PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027($ MILLION)

13. GLOBAL PROTEIN SUPPLEMENTS IN SUPERMARKETS AND HYPERMARKETS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027($ MILLION)

14. GLOBAL PROTEIN SUPPLEMENTS IN ONLINE DISTRIBUTION CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027($ MILLION)

15. GLOBAL PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027($ MILLION)

16. NORTH AMERICAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

17. NORTH AMERICAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

18. NORTH AMERICAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

19. NORTH AMERICAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)

20. NORTH AMERICAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

21. EUROPEAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

22. EUROPEAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

23. EUROPEAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

24. EUROPEAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)

25. EUROPEAN PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

26. ASIA-PACIFIC PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

27. ASIA-PACIFIC PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

28. ASIA-PACIFIC PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

29. ASIA-PACIFIC PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)

30. ASIA-PACIFIC PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

31. REST OF THE WORLD PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2020-2027 ($ MILLION)

32. REST OF THE WORLD PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2020-2027 ($ MILLION)

33. REST OF THE WORLD PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)

34. REST OF THE WORLD PROTEIN SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)


1. IMPACT OF COVID-19 ON GLOBAL PROTEIN SUPPLEMENTS MARKET, 2020-2027($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL PROTEIN SUPPLEMENTS MARKET BY SEGMENT, 2020-2027($ MILLION)

3. RECOVERY OF GLOBAL PROTEIN SUPPLEMENTS MARKET, 2021-2027(%)

4. GLOBAL PROTEIN SUPPLEMENTS MARKET SHARE BY SOURCE, 2020 VS 2027 (%)

5. GLOBAL PROTEIN SUPPLEMENTS MARKET SHARE BY PRODUCT, 2020 VS 2027 (%)

6. GLOBAL PROTEIN SUPPLEMENTS MARKET SHARE BY APPLICATION, 2020 VS 2027 (%)

7. GLOBAL PROTEIN SUPPLEMENTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2020 VS 2027 (%)

8. GLOBAL PROTEIN SUPPLEMENTS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

9. GLOBAL PLANT BASED PROTEIN SUPPLEMENTS MARKET SHARE BY REGION, 2020 VS 2027 (%)

10. GLOBAL ANIMAL BASED PROTEIN SUPPLEMENTS MARKET SHARE BY REGION, 2020 VS 2027 (%)

11. GLOBAL POWDER BASED PROTEIN SUPPLEMENTS MARKET SHARE BY REGION, 2020 VS 2027 (%)

12. GLOBAL BAR BASED PROTEIN SUPPLEMENTS MARKET SHARE BY REGION, 2020 VS 2027 (%)

13. GLOBAL READY-TO-DRINK PROTEIN SUPPLEMENTS MARKET SHARE BY REGION, 2020 VS 2027 (%)

14. GLOBAL OTHER PROTEIN SUPPLEMENTS MARKET SHARE BY REGION, 2020 VS 2027 (%)

15. GLOBAL PROTEIN SUPPLEMENTS FOR SPORTS NUTRITION MARKET SHARE BY REGION, 2020 VS 2027 (%)

16. GLOBAL PROTEIN SUPPLEMENTS FOR FUNCTIONAL FOOD MARKET SHARE BY REGION, 2020 VS 2027 (%)

17. GLOBAL PROTEIN SUPPLEMENTS IN SUPERMARKETS AND HYPERMARRKETS MARKET SHARE BY REGION, 2020 VS 2027 (%)

18. GLOBAL PROTEIN SUPPLEMENTS IN ONLINE DISTRIBUTION CHANNEL MARKET SHARE BY REGION, 2020 VS 2027 (%)

19. US PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

20. CANADA PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

21. UK PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

22. FRANCE PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

23. GERMANY PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

24. ITALY PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

25. SPAIN PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

26. ROE PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

27. INDIA PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

28. CHINA PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

29. JAPAN PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

30. ASEAN PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

31. SOUTH KOREA PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

32. REST OF ASIA-PACIFIC PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)

33. REST OF THE WORLD PROTEIN SUPPLEMENTS MARKET SIZE, 2020-2027 ($ MILLION)