The global smart bathroom market is anticipated to grow at a significant CAGR of 11.3% during the forecast period. The increasing demand for smart bathrooms is attributed to the growing penetration of smart homes across the globe. Furthermore, the increased adoption of IoT and the growing introduction of technology-enabled smart homes and bathroom systems are gaining traction among homeowners, as a result presenting the requirement to transform conventional homes into smart homes. As touch-free & self-cleaning, AI-controlled, IoT-connected products are gaining popularity among people the key players in the market are designing smart bathroom solutions that fulfill the basic and growing requirements for better functionality, accessibility,  and livability. For instance, in 2021, Watertec India Pvt. Ltd. enhanced its endeavors to meet the market demands Watertec introduced a host of new product lines such as AQCETO, CONTI+, Touchless Cisterns, Touchless Toilets & Seat Covers, and Waterless Urinals. Moreover, increasing home and bathroom renovation projects is further paving the way for smart bathrooms for residential as well as commercial sectors.

Impact of COVID-19 Pandemic on Global Smart Bathroom Market

The impact of the COVID-19 pandemic on the smart bathroom market was found to be positive as people were spending most of their time in their homes and were seeking ways to achieve more comfort and accessibility. The COVID-19 pandemic situation stresses healthy, hygienic, touch-free & self-cleaning products which as a result increased the adoption of smart bathroom fixtures and products. Moreover, technological developments such as hands-free technology which contributes to decreasing the spread of bacteria and germs were growing at a higher rate. Hence,post-pandemic, the integration of smart bathroom products has grown at a remarkable pace further catering to the “V” shaped recovery over the projected period. 

Segmental Outlook 

The global smart bathroom market is segmented based on the product and end-use industry. Based on the product, the market is segmented into a toilet, soap dispensers, faucets, showers, and others. Based on the end-use industry, the market is sub-segmented into non-residential, and residential. Among the product segment, the toilet sub-segment is expected to cater prominent market share over the forecast period, however, the faucet segment is anticipated to experience a growth at the highest CAGR during the forecast period.

Global Smart Bathroom Market Share by Product, 2021 (%)

The Smart Toilets Sub-Segment is Anticipated to Hold a Prominent Share in the Global Smart Bathroom Market

The smart toilets segment is anticipated to hold a prominent share in the smart bathroom market owing to the higher adoption of high-tech and smart toilets among households and commercial properties. Several features are being incorporated into the bathroom fixtures and products such as hands-free flushing, heated seats, motion-activated seats, built-in night lights, and properties including self-cleaning and self-deodorizing. Smart toilets promote hygiene as they are incorporated with touchless controls, which is resulting in higher popularity among people concerned about sanitation and hygiene. Owing to the growing demand manufacturers are focused on manufacturing advanced toilets with smart sensors and the latest technology. For instance, in 2020, Xiaomi Youpin launched the Little Whale Wash Antibacterial Smart Toilet with two models, the Qingyun version and the Net cloud version. The product supports an automatic flushing function, seat heating, and light-sensitive soft night light.

However, the faucet segment is expected to be the fastest-growing segment owing to the increased use of touchless faucets in non-residential facilities. Growing people's attention toward hygiene in non-residential and commercial places such as hotels, hospitals, public washrooms, and others is likely to boost demand for smart bathrooms globally.

Regional Outlooks

The global smart bathroom market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. Among these, the North American regional market is expected to cater a prominent growth over the forecast period; however, the Asia-Pacific region is anticpated to experience considerable growth in the smart bathroom market.

Global Smart Bathroom Market Growth, by Region 2022-2028

The North American Region is Expected to Hold a Prominent Share in the Global Smart Bathroom Market

The North American region is expected to hold a prominent share in the global smart bathroom market owing to increasing investment in remodeling projects in hotels, restaurants, and malls. Growing investment in this region to enhance the consumer experience along with improving public restrooms is likely to create demand for smart bathroom accessories, such as smart soap dispensers and digital faucets. Moreover, key players in the countries including the US are inkling their efforts in manufacturing next-generation products with advanced technology. For instance, in 2021, Moen launched Smart Faucet with motion control technology that allows the user to control temperature and water flow by using simple hand motions. 

Market Players Outlook

The major companies serving the global Smart Bathroommarket include Delta Faucet Co., GROHE Holding GmbH, Kohler Co., LIXIL Corp., TOTO LTD., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2022, Kohler announced eight additions to its smart home portfolio at CES 2022. The New Smart bathroom Products include PerfectFill which is a mart drain, digital/app controller and bath filler, Touchless Residential Bathroom Faucet, Stillness Bath, and H2Wise which is a smart water monitor.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global smart bathroom market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.