Spa Services Market
Spa Service Market Size, Share & Trends Analysis Report by Facility Type (Day, Hotel/Resort, Medical, and Other Facility Types), Service (Massage, Beauty & Grooming, Physical Fitness, and Others), and End-User (Men and Women) Forecast Period (2025-2035)
Industry Overview
Spa service market was valued at $95.4 billion in 2024 and is projected to grow at a CAGR of 7.3% from 2025 to 2035. The spa is a procedure opted to improve physical and mental health. Spa services include massages, body therapies, facials, waxing, hair spa, and others. The rising tourism industry is the major factor driving the growth of the global spa services market. Due to longer travel hours, tourists prefer to go to hotels offering spa services that relax the body. Many resorts & spas are establishing branches along with expanding spa services in different places, which has led to the growth of the spa services market across the globe. Furthermore, the expansion of medical and wellness tourism also supports this market growth. For instance, in October 2024, Indian Hotels Company (IHCL), announced the opening of Yarkay, Thimphu - IHCL SeleQtions in Bhutan. The hotel offers a harmonious blend of Bhutanese heritage and modern comforts. Additionally, in March 2022, IHCL announced the opening of Taj Exotica Resort & Spa, The Palm in Dubai. The spa-inspired by traditional Indian healing techniques features treatments including Ayurveda, Indian therapies, yoga, meditation, and others.
Market Dynamics
Rising Demand for Wellness Tourism
Wellness tourism is a key driver for the spa service market, with travelers increasingly prioritizing health-focused vacations. As per the Global Wellness Institute (GWI), Thailand’s Ministry of Tourism and Sports reported that medical and wellness tourism contributed over $12.34 billion in 2023, marking a huge 119.5% annual growth rate from 2022 to 2023, with spa services being a major component. Additionally, international wellness travelers in Thailand spend on average $1,735 per trip, while domestic travelers spend just $367. Wellness real estate and thermal/mineral springs also experienced robust growth, with annual increases of 11.4% and 14%, respectively. Luxury resorts, such as Four Seasons Hotels and Resorts, now offer curated wellness packages combining traditional Thai massages, detox programs, and mindfulness sessions to attract international clients.
Global Spa Service Market Dynamic Snapshot
Technological Advancements in Spa Services
The integration of IoT, VR technology, AI, and High-tech massage tools helps, including skin analysis tools, cryotherapy chambers, and personalized aromatherapy blends that enhance service quality. For instance, L’Oréal offers two new technology prototypes that expand access to beauty expression that are HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility, and L’Oréal Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. Such advancements are making spa services more efficient and appealing to tech-savvy consumers. Additionally, Pabau offers High-tech massage tools such as Theragun, Hypervolt, and Hyperice offer including both chairs and handheld devices. These innovative tools incorporate various techniques such as vibration, heat, or light therapy to enhance traditional massages, elevating relaxation and therapeutic benefits.
Market Segmentation
- Based on the facility type, the market is segmented into day, hotel/resort, medical, and other facility types.
- Based on the service, the market is segmented into massage, beauty & grooming, physical fitness, and others.
- Based on the end user, the market is segmented into men and women.
The Massage holds a Prominent Share in the Global Spa Services Market
The massage spa service is expected to hold a prominent share of the global spa services market during the forecast period. Massage is a traditional method for relaxing body muscles. The increased hectic lifestyle has increased the demand for body massage and mental wellness, which has led to the growth of the market. Additionally, many companies are providing a spa service at home, which saves the travel time of consumers and leads to the growth of the market during the forecast period. For instance, in March 2022, Foreo launched spa-at-home bundles with local retailers Sogo and Yoho in Hong Kong to aid the well-being of residents.
Medical Spas Witness Rapid Growth
The medical spa segment is anticipated to grow at the fastest rate, driven by demand for non-invasive cosmetic procedures and anti-aging treatments. As per the American Med Spa Association (AMSPA), in America, the growth of Med Spa even during the pandemic was high, and it encouraged people to enter the medical aesthetic industry. Furthermore, medical aesthetics has grown into a $15 billion industry that employs 70,000 people. In 2022, there were 8,841 medical spas, up from 7,430 in 2021 and 5,431 in 2018, and continues to increase. Entrepreneurs are entering this industry, and that trend is projected to continue. Additionally, in the US, a single-location medical spa generates $121,632 in monthly revenue. The average annual medical spa revenue in 2022 was $1,982,896 as compared to in 2021, that figure was $1,722,551. And every year this growth gets a new number on the higher side.
Regional Outlook
The global spa service market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific Region Captures a Significant Share of the Global Spa Services Market
The Asia-Pacific region is expected to hold a prominent share in the growth of the global spa services market during the forecast period due to the increasing disposable income of people. Increased spending on personal care and well-being is the major factor driving the growth of the spa service market in this region. People are becoming more aware of well-being and self-care, due to which the expenditure on spas and massages has increased. Due to increasing disposable income and rising spending on spa services in countries such as India and China, many big brands are collaborating with Indian brands to expand their business branches in this region, which has led to the overall growth of the global spa services market. For instance, in March 2022, Dessange Salon and Spa launched their New Luxury Salon in partnership with Lifestyle Asia India in Bandra. This one-of-a-kind premium salon for luxury services has an international presence in 45 countries, including India.
Market Players Outlook
The major companies operating in the global spa service market include Four Seasons Hotels and Resorts, Hilton Worldwide Holdings Inc., Marriott International, Inc., Mandarin Oriental Hotel Group Ltd., and InterContinental Hotels Group, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In June 2024, Banyan Group announced the opening of Banyan Tree Higashiyama Kyoto. Banyan Tree Higashiyama Kyoto features 52 guestrooms, the signature Banyan Tree Spa, and two distinctive dining experiences. Banyan Tree Higashiyama Kyoto has constructed a unique Noh stage on its premises to reflect this boundary nature.
- In November 2022, Monomoy Capital Partners announced that its pool and spa platform acquired Nordic Hot Tubs, which consists of Artesian Spas, Marquis Hot Tubs, and Nordic Hot Tubs. The acquisition will enhance the platform’s existing product portfolio by adding the leading manufacturer of high-density polyethylene (HDPE) hot tubs in the value category.
The Report Covers
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global spa service market. Based on the availability of data, information related to new products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global Spa Service Market Sales Analysis – Facility Type | Service | End-User ($ Million)
• Spa Service Market Sales Performance of Top Countries
1.1. Research Methodology
• Primary Research Approach
• Secondary Research Approach
1.2. Market Snapshot
2. Market Overview and Insights
2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Spa Service Industry Trends
2.2.2. Market Recommendations
3. Market Determinants
3.1. Market Drivers
3.1.1. Drivers For Global Spa Service Market: Impact Analysis
3.2. Market Pain Points and Challenges
3.2.1. Restraints For Global Spa Service Market: Impact Analysis
3.3. Market Opportunities
4. Competitive Landscape
4.1. Competitive Dashboard – Spa Service Market Revenue and Share by Manufacturers
• Spa Service Product Comparison Analysis
• Top Market Player Ranking Matrix
4.2. Key Company Analysis
4.2.1. Four Seasons Hotels and Resorts
4.2.1.1. Overview
4.2.1.2. Product Portfolio
4.2.1.3. Financial Analysis (Subject to Data Availability)
4.2.1.4. SWOT Analysis
4.2.1.5. Business Strategy
4.2.2. Hilton Worldwide Holdings Inc.
4.2.2.1. Overview
4.2.2.2. Product Portfolio
4.2.2.3. Financial Analysis (Subject to Data Availability)
4.2.2.4. SWOT Analysis
4.2.2.5. Business Strategy
4.2.3. Marriott International, Inc.
4.2.3.1. Overview
4.2.3.2. Product Portfolio
4.2.3.3. Financial Analysis (Subject to Data Availability)
4.2.3.4. SWOT Analysis
4.2.3.5. Business Strategy
4.2.4. Mandarin Oriental Hotel Group Ltd.
4.2.4.1. Overview
4.2.4.2. Product Portfolio
4.2.4.3. Financial Analysis (Subject to Data Availability)
4.2.4.4. SWOT Analysis
4.2.4.5. Business Strategy
4.2.5. InterContinental Hotels Group
4.2.5.1. Overview
4.2.5.2. Product Portfolio
4.2.5.3. Financial Analysis (Subject to Data Availability)
4.2.5.4. SWOT Analysis
4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
4.3.1. Merger and Acquisition
4.3.2. Product Launch
4.3.3. Partnership And Collaboration
5. Global Spa Service Market Sales Analysis by Facility Type ($ Million)
5.1. Day
5.2. Hotel/Resort
5.3. Medical
5.4. Other Facility Types
6. Global Spa Service Market Sales Analysis by Service ($ Million)
6.1. Massage
6.2. Beauty & Grooming
6.3. Physical Fitness
6.4. Others
7. Global Spa Service Market Sales Analysis by End-User ($ Million)
7.1. Men
7.2. Women
8. Regional Analysis
8.1. North American Spa Service Market Sales Analysis – Facility Type | Service | End-User |Country ($ Million)
• Macroeconomic Factors for North America
8.1.1. United States
8.1.2. Canada
8.2. European Spa Service Market Sales Analysis – Facility Type | Service | End-User |Country ($ Million)
• Macroeconomic Factors for Europe
8.2.1. UK
8.2.2. Germany
8.2.3. Italy
8.2.4. Spain
8.2.5. France
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Asia-Pacific Spa Service Market Sales Analysis – Facility Type | Service | End-User |Country ($ Million)
• Macroeconomic Factors for Asia-Pacific
8.3.1. China
8.3.2. Japan
8.3.3. South Korea
8.3.4. India
8.3.5. Australia & New Zealand
8.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Others)
8.3.7. Rest of Asia-Pacific
8.4. Rest of the World Spa Service Market Sales Analysis – Facility Type | Service | End-User |Country ($ Million)
• Macroeconomic Factors for the Rest of the World
8.4.1. Latin America
8.4.2. Middle East and Africa
9. Company Profiles
9.1. Brenners Park-Hotel & Spa
9.1.1. Quick Facts
9.1.2. Company Overview
9.1.3. Product Portfolio
9.1.4. Business Strategies
9.2. Canyon Ranch.
9.2.1. Quick Facts
9.2.2. Company Overview
9.2.3. Product Portfolio
9.2.4. Business Strategies
9.3. Champneys.
9.3.1. Quick Facts
9.3.2. Company Overview
9.3.3. Product Portfolio
9.3.4. Business Strategies
9.4. Four Seasons Hotels and Resorts
9.4.1. Quick Facts
9.4.2. Company Overview
9.4.3. Product Portfolio
9.4.4. Business Strategies
9.5. Hilton Worldwide Holdings Inc.
9.5.1. Quick Facts
9.5.2. Company Overview
9.5.3. Product Portfolio
9.5.4. Business Strategies
9.6. HOT SPRINGS RESORT & SPA.
9.6.1. Quick Facts
9.6.2. Company Overview
9.6.3. Product Portfolio
9.6.4. Business Strategies
9.7. Hyatt Hotels Corp.
9.7.1. Quick Facts
9.7.2. Company Overview
9.7.3. Product Portfolio
9.7.4. Business Strategies
9.8. InterContinental Hotels Group
9.8.1. Quick Facts
9.8.2. Company Overview
9.8.3. Product Portfolio
9.8.4. Business Strategies
9.9. Jade Mountain
9.9.1. Quick Facts
9.9.2. Company Overview
9.9.3. Product Portfolio
9.9.4. Business Strategies
9.10. Kempinski Hotels S.A.
9.10.1. Quick Facts
9.10.2. Company Overview
9.10.3. Product Portfolio
9.10.4. Business Strategies
9.11. Mandarin Oriental Hotel Group Ltd.
9.11.1. Quick Facts
9.11.2. Company Overview
9.11.3. Product Portfolio
9.12. Marriott International, Inc.
9.12.1. Quick Facts
9.12.2. Company Overview
9.12.3. Product Portfolio
9.12.4. Business Strategies
9.13. Omni Hotels & Resorts
9.13.1. Quick Facts
9.13.2. Company Overview
9.13.3. Product Portfolio
9.13.4. Business Strategies
9.14. OneSpaWorld
9.14.1. Quick Facts
9.14.2. Company Overview
9.14.3. Product Portfolio
9.14.4. Business Strategies
9.15. Rancho La Puerta Inc.,
9.15.1. Quick Facts
9.15.2. Company Overview
9.15.3. Product Portfolio
9.15.4. Business Strategies
1. Global Spa Service Market Research And Analysis By Facility Type, 2024-2035 ($ Million)
2. Global Day Spa Service Market Research And Analysis By Region, 2024-2035 ($ Million)
3. Global Hotel/Resort Spa Service Market Research And Analysis By Region, 2024-2035 ($ Million)
4. Global Medical Spa Service Market Research And Analysis By Region, 2024-2035 ($ Million)
5. Global Other Facility Spa Service Market Research And Analysis By Region, 2024-2035 ($ Million)
6. Global Spa Service Market Research And Analysis By Service, 2024-2035 ($ Million)
7. Global Spa Massage Service Market Research And Analysis By Region, 2024-2035 ($ Million)
8. Global Spa Beauty & Grooming Service Market Research And Analysis By Region, 2024-2035 ($ Million)
9. Global Spa Physical Fitness Service Market Research And Analysis By Region, 2024-2035 ($ Million)
10. Global Spa Other Service Market Research And Analysis By Region, 2024-2035 ($ Million)
11. Global Spa Service Market Research And Analysis By End-User, 2024-2035 ($ Million)
12. Global Spa Service For Men Market Research And Analysis By Region, 2024-2035 ($ Million)
13. Global Spa Service For Women Market Research And Analysis By Region, 2024-2035 ($ Million)
14. Global Spa Service Market Research And Analysis By Region, 2024-2035 ($ Million)
15. North American Spa Service Market Research And Analysis By Country, 2024-2035 ($ Million)
16. North American Spa Service Market Research And Analysis By Facility Type, 2024-2035 ($ Million)
17. North American Spa Service Market Research And Analysis By Service, 2024-2035 ($ Million)
18. North American Spa Service Market Research And Analysis By End-User, 2024-2035 ($ Million)
19. European Spa Service Market Research And Analysis By Country, 2024-2035 ($ Million)
20. European Spa Service Market Research And Analysis By Facility Type, 2024-2035 ($ Million)
21. European Spa Service Market Research And Analysis By Service, 2024-2035 ($ Million)
22. European Spa Service Market Research And Analysis By End-User, 2024-2035 ($ Million)
23. Asia-Pacific Spa Service Market Research And Analysis By Country, 2024-2035 ($ Million)
24. Asia-Pacific Spa Service Market Research And Analysis By Facility Type, 2024-2035 ($ Million)
25. Asia-Pacific Spa Service Market Research And Analysis By Service, 2024-2035 ($ Million)
26. Asia-Pacific Spa Service Market Research And Analysis By End-User, 2024-2035 ($ Million)
27. Rest Of The World Spa Service Market Research And Analysis By Region, 2024-2035 ($ Million)
28. Rest Of The World Spa Service Market Research And Analysis By Facility Type, 2024-2035 ($ Million)
29. Rest Of The World Spa Service Market Research And Analysis By Service, 2024-2035 ($ Million)
30. Rest Of The World Spa Service Market Research And Analysis By End-User, 2024-2035 ($ Million)
1. Global Spa Service Market Research And Analysis By Facility Type, 2024 Vs 2035 (%)
2. Global Day Spa Service Market Share By Region, 2024 Vs 2035 (%)
3. Global Medical Spa Service Market Share By Region, 2024 Vs 2035 (%)
4. Global Other Facility Spa Service Market Share By Region, 2024 Vs 2035 (%)
5. Global Spa Service Market Research And Analysis By Service, 2024 Vs 2035 (%)
6. Global Spa Massage Service Market Share By Region, 2024 Vs 2035 (%)
7. Global Spa Beauty & Grooming Service Market Share By Region, 2024 Vs 2035 (%)
8. Global Spa Physical Fitness Service Market Share By Region, 2024 Vs 2035 (%)
9. Global Spa Other Service Market Share By Region, 2024 Vs 2035 (%)
10. Global Spa Service Market Research And Analysis By End-User, 2024 Vs 2035 (%)
11. Global Spa Service for Men Market Share By Region, 2024 Vs 2035 (%)
12. Global Spa Service for Women Market Share By Region, 2024 Vs 2035 (%)
13. Global Spa Service Market Share By Region, 2024 Vs 2035 (%)
14. US Spa Service Market Size, 2024-2035 ($ Million)
15. Canada Spa Service Market Size, 2024-2035 ($ Million)
16. UK Spa Service Market Size, 2024-2035 ($ Million)
17. France Spa Service Market Size, 2024-2035 ($ Million)
18. Germany Spa Service Market Size, 2024-2035 ($ Million)
19. Italy Spa Service Market Size, 2024-2035 ($ Million)
20. Spain Spa Service Market Size, 2024-2035 ($ Million)
21. Russia Spa Service Market Size, 2024-2035 ($ Million)
22. Rest Of Europe Spa Service Market Size, 2024-2035 ($ Million)
23. India Spa Service Market Size, 2024-2035 ($ Million)
24. China Spa Service Market Size, 2024-2035 ($ Million)
25. Japan Spa Service Market Size, 2024-2035 ($ Million)
26. South Korea Spa Service Market Size, 2024-2035 ($ Million)
27. ASEAN Spa Service Market Size, 2024-2035 ($ Million)
28. Australia and New Zealand Spa Service Market Size, 2024-2035 ($ Million)
29. Rest Of Asia-Pacific Spa Service Market Size, 2024-2035 ($ Million)
30. Latin America Spa Service Market Size, 2024-2035 ($ Million)
31. Middle East And Africa Spa Service Market Size, 2024-2035 ($ Million)
FAQS
The size of the Spa Services market in 2024 is estimated to be around $95.4 billion.
Asia-Pacific holds the largest share in the Spa Services market.
Leading players in the Spa Services market include Four Seasons Hotels and Resorts, Hilton Worldwide Holdings Inc., Marriott International, Inc., Mandarin Oriental Hotel Group Ltd., and InterContinental Hotels Group, among others.
Spa Services market is expected to grow at a CAGR of 7.3% from 2025 to 2035.
Rising wellness awareness, growing disposable incomes, and demand for stress-relief solutions are fueling spa services market growth.