Toothpaste Market

Global Toothpaste Market Size, Share & Trends Analysis Report By Type (Sensitivity, Whitening, Children’s, Herbal, and Others), By Distribution Channel (Offline Channel and Online Channel) Forecast Period (2020-2026)

Published: Jan 2021 | Report Code: OMR2023087 | Category : Consumer Goods | Delivery Format: /

The global toothpaste market is anticipated to grow at a CAGR of 6.1% during the forecast period. The adoption of toothpaste as a daily oral hygiene routine is significantly high nowadays. Toothpaste aids in protecting teeth against the formation of cavities. The major factors driving the growth of the toothpaste market include the continuous evolving offering in the toothpaste segment from generic all-in-one toothpaste to more need-based offerings such as whitening, mint, and herbal flavors. Additionally, the rising disposable income will also fuel the adoption of premium toothpaste thereby aiding the growth of the market. In addition to this, the increasing awareness regarding various oral diseases and periodontal diseases is in turn also influencing the adoption of toothpaste.  

Several kinds of toothpaste available in the market contain chemical and hazardous substances which can result in degrading quality of toothpaste over time. This in turn will challenge the growth of the toothpaste market during the forecast period. Moreover, the increasingly competitive pricing pressure among market players is also restraining the growth of the market.

Segmental Outlook 

The global toothpaste market is segmented based on type and distribution channels. Based on the type, the market is bifurcated into sensitivity, whitening, children’s, herbal, and others. Further, the distribution channel segment of the global toothpaste market is bifurcated into offline channels and online channels.

The sensitivity segment will be the fastest-growing segment in the toothpaste market during the forecast period

The sensitivity segment is anticipated to grow with a significant CAGR in the toothpaste market during the forecast period. The growth of the market can be attributed to the increased offering in this segment by the key market players with increased functionality such as rapid relief and many more. Additionally, the sensitivity segment also has many options in the flavor which in turn is appealing to consumer tastes. Additionally, most of the major companies operating in the toothpaste market have strong ad-campaigns related to sensitivity toothpaste which is increasing the range of audience thereby influencing the adoption of such toothpaste among consumers. 

Global Toothpaste Market Share by Type, 2019 (%)

 Global Toothpaste Market Share by Type

Regional Outlooks

The global toothpaste market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to hold a major market share in the toothpaste market. The growth of the market can be attributed to high brand awareness among people. Additionally, the high purchasing power of the population increases the average cost of toothpaste in the region thereby providing substantial growth to the toothpaste market. 

Global Toothpaste Market Growth, by Region 2020-2026

 Global Toothpaste Market Share by region

Asia-Pacific will have considerable growth in the global toothpaste market

The Asia-Pacific is estimated to hold a considerable market share with substantial market growth opportunities in the global toothpaste market during the forecast period. The growth of the region can be attributed to the increasing disposable income of the middle-class population especially in countries such as India, China, among others. In addition to this, the increasing awareness of toothpaste owing to the rising presence of globally recognized brands across the region is also aiding the growth of the toothpaste market. Witnessing the growth opportunities, the companies are following competitive ad-campaigns to gain market shares. 

Market Players Outlook

The key players of the toothpaste market include Colgate-Palmolive Co., GlaxoSmithKline plc, Johnson & Johnson, Procter & Gamble Co., Unilever plc, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, funding to the start-ups, and new product launches to stay competitive in the market.  For instance, in January 2020, Colgate-Palmolive Co. launched a new toothpaste called Smile for Good containing a minimal number of ingredients. The new toothpaste will be packaged in the company’s first-of-its-kind recyclable plastic tube.   

The Report Covers

  • Market value data analysis of 2019 and forecast to 2026.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global toothpaste market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Competitive Dashboard

3.2. Key Strategy Analysis

3.3. Key Company Analysis

3.3.1. Colgate-Palmolive Co.

3.3.1.1. Overview

3.3.1.2. Financial Analysis 

3.3.1.3. SWOT Analysis

3.3.1.4. Recent Developments

3.3.2. GlaxoSmithKline plc

3.3.2.1. Overview

3.3.2.2. Financial Analysis 

3.3.2.3. SWOT Analysis

3.3.2.4. Recent Developments

3.3.3. Johnson & Johnson

3.3.3.1. Overview

3.3.3.2. Financial Analysis 

3.3.3.3. SWOT Analysis

3.3.3.4. Recent Developments

3.3.4. Procter & Gamble Co.

3.3.4.1. Overview

3.3.4.2. Financial Analysis 

3.3.4.3. SWOT Analysis

3.3.4.4. Recent Developments

3.3.5. Unilever plc

3.3.5.1. Overview

3.3.5.2. Financial Analysis 

3.3.5.3. SWOT Analysis

3.3.5.4. Recent Developments

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Toothpaste Market by Type

5.1.1. Sensitivity

5.1.2. Whitening

5.1.3. Children’s

5.1.4. Herbal

5.1.5. Others (Smoker Toothpaste)

5.2. Global Toothpaste Market by Distribution Channel

5.2.1. Offline Channel 

5.2.2. Online Retail Stores

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles

7.1. 3M Co.

7.2. Amway Corp.

7.3. Archer-Daniels-Midland Co

7.4. Church & Dwight Co., Inc.

7.5. Colgate-Palmolive Co.

7.6. Dabur India Ltd.

7.7. Dr. Fresh, LLC

7.8. GC Corp.

7.9. GlaxoSmithKline plc

7.10. Hawley & Hazel Chemical Co.

7.11. Henkel AG & Co KGaA

7.12. Himalaya Global Holdings Ltd.

7.13. Johnson & Johnson

7.14. Koninklijke Philips N.V.

7.15. Lion Corp.

7.16. Orkla ASA

7.17. Patanjali Ayurveda Ltd.

7.18. Perrigo Company plc

7.19. Procter & Gamble Co.

7.20. Quala

7.21. Scanderra GmbH

7.22. Sunstar Suisse S.A.

7.23. Ultradent Type Inc.

7.24. Unilever plc

7.25. Young Dental

7.26. Yunnan Baiyao Group Co., Ltd.

1. GLOBAL TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

2. GLOBAL SENSITIVITY TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

3. GLOBAL WHITENING TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

4. GLOBAL CHILDREN’S TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

5. GLOBAL HERBAL TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

6. GLOBAL OTHER TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

7. GLOBAL TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

8. GLOBAL OFFLINE CHANNEL TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

9. GLOBAL ONLINE CHANNEL TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

10. GLOBAL TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)

11. NORTH AMERICAN TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

12. NORTH AMERICAN TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

13. NORTH AMERICAN TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

14. EUROPEAN TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

15. EUROPEAN TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

16. EUROPEAN TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

17. ASIA-PACIFIC TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

18. ASIA-PACIFIC TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

19. ASIA-PACIFIC TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

20. REST OF THE WORLD TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2019-2026 ($ MILLION)

21. REST OF THE WORLD TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

1. GLOBAL TOOTHPASTE MARKET SHARE BY TYPE, 2019 VS 2026 (%)

2. GLOBAL TOOTHPASTE MARKET SHARE BY DISTRIBUTION CHANNEL, 2019 VS 2026 (%)

3. GLOBAL TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

4. GLOBAL SENSITIVITY TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

5. GLOBAL WHITENING TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

6. GLOBAL CHILDREN’S TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

7. GLOBAL HERBAL TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

8. GLOBAL OTHERS TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

9. GLOBAL OFFLINE CHANNEL TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

10. GLOBAL ONLINE CHANNEL TOOTHPASTE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

11. US TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

12. CANADA TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

13. UK TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

14. FRANCE TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

15. GERMANY TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

16. ITALY TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

17. SPAIN TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

18. REST OF EUROPE TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

19. INDIA TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

20. CHINA TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

21. JAPAN TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

22. REST OF ASIA-PACIFIC TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)

23. REST OF THE WORLD TOOTHPASTE MARKET SIZE, 2019-2026 ($ MILLION)