The US candy market is anticipated to grow at a modest CAGR during the forecast period. The growth of the market is mainly attributed to the high spending power of consumers across the region. Additionally, the consumption of candies around festivals such as Halloween, Thanksgiving, and Easter is significantly high across the country. This is also considered as the major factor driving the overall growth of the US candy market.  

However, the high prevalence of obesity and diabetes across the country is expected to significantly challenge the growing shares of the US candy market. Whereas, the increased product offering by manufactures in the category of natural and healthy candy will present new expansion opportunity for the US candy market during the forecast period

The global candy market is segmented based on type, and distribution channels. Based on the type, the market is sub-segmented into chocolate candy and non-chocolate candy. Based on the distribution channel, the market is sub-segmented into supermarkets/ hypermarkets, convenience stores, online channels, and others.

The key players of the global candy market include Mondelez Global LLC, Nestle S.A., The Hershey Company, Chocoladefabriken Lindt & Sprüngli AG, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, and funding, to stay competitive in the market.

Research Methodology

The market study of the global candy market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for candy manufacturers & distributors, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. Global Candy Market Research and Analysis by Type
2. Global Candy Market Research and Analysis by Flavour
3. Global Candy Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the global candy market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global candy market.
• Insights about market determinants which are stimulating the global candy market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.