The US hair care market is projected to grow at a modest CAGR of 3.7% during the forecast period (2021-2027). The key aspect that drives the growth of the market includes the rising demand for various hair styling, hair colorant, and hair regrowth products. The young population in the region is constantly aware and conscious about several hair care offering such as hair growth, which is driving the growth of hair care market in the US. For instance, in July 2020, according to the America Hair Loss Association, hair loss starts at the age of 35 with around 40% loss rate among women and men. In addition, approximately 50% population in the US is aged above 35years, as per the World Census Report 2020. Furthermore, the rising trend of healthier living is anticipated to improve the quality of life coupled with increase in end-user preference towards various personal care and beauty products, will increase the expenditure on such products. According to the Bureau of Labor Statistics in the US, the average annual expenditure on hair care products had witnesses a growth rate of 8.0% from 2016-2020, that is per consumer.

The US hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channel and online channel. The offline channel further includes supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others. Among the product type, the shampoo segment is expected to grow considerable owing to various product innovations such as dry shampoo. Dry shampoo is a relatively new product on the market which coats the hair in an oil-absorbing powder to give the hair a fresher and cleaner appearance without the use of water.

Further, Kao Corp., L'oreal S.A., The Procter & Gamble, Inc., Unilever Group, Johnson & Johnson Services, Inc., Revlon, Inc. Oriflame Holding AG, Shieseido Co. Ltd, Amway Corp. and Deciem Beauty Group Inc., among others are some of the prominent players functioning in the US hair care market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. For instance, in February 2020, Redken partnered with Mizani catering to offer salon professionals the tools they required to expand their skillets for color, care and style textured hair. Redken is the professional hair color brand and partnered with Mizani for post color care of hair. 

RESEARCH METHODOLOGY

The market study of the US hair care market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for hair care solution provider companies, research institutes and universities, other related companies, and government organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. US Hair Care Market Research and Analysis by Product Type
2. US Hair Care Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the US hair care market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US hair care market.
• Insights about market determinants which are stimulating the US hair care market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.