The US online entertainment market is anticipated to grow at a CAGR of 14.7% during the forecast period. The US dominates the online entertainment industry owing to better connectivity which facilitates OTT app circulation, in addition to the availability of high-speed connectivity, the presence of established content creators and providers in the country, and the significantly higher costs associated with more traditional modes of media consumption (like PayTV) which has made OTT a more cost-effective solution.

With more subscribers using faster access technologies, data would consequently grow faster in the country. The country possesses faster technologies, which has surged an expected increase in the adoption of data-hungry applications especially entertainment services like On-demand music and video streaming and download. As data networks improve in the US, it is expected that users would start using higher levels of data.

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Further, in the US, as more individuals spend a larger portion of their time in the digital realm, it is inevitable that advertising goes digital as well. While traditional media, with a hefty share, continues to be the media of choice for consumers, the US is seeing an increase in the share of digital media consumption. This will most likely impact the growth of digital advertising.

The US online entertainment market is segmented based on device and platform. Based on the device, the online entertainment market is segmented into laptops/ desktops/tablets, smart TVs/monitors/projectors, and smartphones, virtual reality, and others. The platform segment includes audio streaming, video streaming, gaming, and internet radio. 

The US online entertainment market is diverse with a huge presence of large-scale OTTs residing in the country. Amazon.com, Inc., Apple, Inc., Google, LLC, Microsoft Corp., Netflix, Inc., Popcornflix LLC, Sony Interactive Entertainment, Inc., Spotify AB, The Walt Disney Company, ViacomCBS, Inc., and Warner Media, LLC are among some of the key market players in US online entertainment industry.

Research Methodology

The market study of the US online entertainment market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Online Entertainment Market Research and Analysis by Device
2. US Online Entertainment Market Research and Analysis by Platform

The Report Covers

• Comprehensive research methodology of the US online entertainment market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regulations and other government policies impacting the US online entertainment market.
• Insights about market determinants which are stimulating the US online entertainment market.
• Extensive profiles and recent developments of market players.