The global Wi-Fi analytics market is expected to grow at a significant CAGR during the forecast period (2021-2027).  The most essential cause of Wi-Fi excellence is that it does not require an application to be loaded on customers' cellphones for gathering behavioral data, customer profiles, or trigger proximity-based marketing messages depending on their in-store position. The popularity of the technology is being aided by an increase in Wi-Fi supporting bandwidth. 

Wi-Fi analytics enables the company to make better physical space decisions by utilizing the information accessible through the wireless network. For modern in-store retail analytics, Wi-Fi has become one of the most widely used and adaptable technologies. Online marketing analytics solutions are used by e-commerce enterprises to track client navigation data on their websites. The information gathered is used to generate insights and make business decisions that will boost income. In the education sector, primary and secondary schools use Wi-Fi analytics technology in the classroom to support assessment and lesson delivery, whereas higher education institutions encourage BYOD programs that compete for network bandwidth. 

Wi-Fi analytics allows a user to see which devices or applications are using the most bandwidth and decide how to allocate bandwidth to certain students and programs while maintaining adequate service levels elsewhere. The industry is being driven by the expanding usage of smartphones and smart devices, as well as the increasing penetration of the internet. The number of Wi-Fi users is increasing as a result of the increased use of mobile devices. Moreover, shopping malls, public spaces, transportation hubs, and, more recently, vehicles and trains, all offer onboard Wi-Fi, which is predicted to become more common in the market as an additional service choice for assuring consumer happiness. This, in turn, is accelerating the growth of the global Wi-Fi analytics market.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered- 

o By Application 

o By Deployment Model

o By End-User 

• Competitive Landscape:  Cisco Systems, Inc., Purple, and Ruckus Networks, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Wi-Fi Analytics Market - Segmentation

By Application 

• Wi-Fi Presence Analytics

• Wi-Fi Marketing Analytics

By Deployment Model

• Cloud

• On-Premise

By End-User

• Retail

• Hospitality

• Sports and Entertainment

• Transportation

• Smart Infrastructure

• Others

Global Wi-Fi Analytics Market Segmentation by Region