Yoga Mat Market
Global Yoga Mat Market Size, Share & Trends Analysis Report By Material (PVC, TPE, Rubber, Cotton/Jute, and Others), By End User (Yoga & Fitness Clubs, Household, and Others), and By Distribution Channel (Online, and Offline) Forecast Period (2022-2028)
The global yoga matmarket is anticipated to grow at a considerable CAGR of 5.4% during the forecast period. Surge in government initiatives to promote healthy lifestyle among people adds to the growing demand of global yoga mat market. Many governments of different regions have initiated awareness of yoga, its benefits and supportive programs to promote yoga among people. For instance, Ministry of Ayush designed and developed five minutes duration yoga protocol, named Y-break, for work place by an expert committee in 2019 and module was launched in January 2020 on pilot project. The Centre has asked all its departments to promote 'Y-break' among employees to refresh, distress and refocuses them with enhanced efficiency at workplaces. These initiatives by the government are expected to flourish the consumption of the yoga mats. Moreover, growing number of yoga studios in developed regions is expected to further drive the product demand.
Impact of COVID-19 Pandemic on Global Yoga Mat Market
The COVID-19 pandemic has caused complete disorder in global supply chains which resulted in several trade barriers all over the world. However, the pandemic has positively impacted the yoga mat market as health-related products were the most bought products globally. This increased demand of health-related product was due to the growing attention of individuals towards health. During COVID-19 pandemic yoga practice at home surged as people started to avoid places like yoga clubs in the fear of being exposed to virus or germs. Hence, Home workout and yoga practice at home started gaining traction among people with the start of pandemic which increased the demand for yoga mats in the market.
Segmental Outlook
The global yoga mat market is segmented based on the material, end user, and distribution channel. Based on the material, the market is segmented into PVC, TPE, rubber, cotton/jute, and others. Based on the end user, the market is sub-segmented yoga & fitness clubs, household, and others. Further, on the basis of distribution channel, the market is sub-segmented into online, and offline. Among the end user segment, the household sub-segment is expected to cater prominent market share over the forecast period. However, the yoga & fitness clubs segment is expected to garner significant growth during the forecast period, owing to increase in number of health & fitness centers globally.
Global Yoga Mat Market Share by End User, 2021 (%)
The household Sub-Segment is Anticipated to Hold Prominent Share in the Global Yoga Mat Market
On the basis of end user, the household segment is anticipated to carter prominent market share during the forecast period owing to increase in awareness about the health benefits offered by practicing yoga among individuals. Yoga mat for home use offer more than premise functionalities and the introduction of non-toxic mat with no harmful chemicals further increases the adoption of yoga mat for home use. For instance, in 2021, MevoFit announced the launch of “MevoFit Cork Yoga Mat,” which is a 100% Organic Cork & Natural TPE Mat. With ideal size of 72 x 24 inches, the mat is 100% non-toxic with no glues, no PVCs, and no harmful chemicals. MevoFit’s cork yoga mats offers exceptional grip as the natural cork and TPE padding offers users smooth yet non-slip surface. In order to make the mat portable for easy practice of yoga at home, the product comes with a carry strap and a yoga mat bag.
Regional Outlooks
The global yoga mat market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater prominent growth over the forecast period, however, the North American region is expected to witness significant growth in the yoga mat market
Global Yoga Mat Market Growth, by Region 2022-2028
The Asia-Pacific Region Is Expected To Hold Prominent Share in the Global Yoga Mat Market
The Asia-Pacific region is expected to hold a prominent share in the global yoga mat market owing to rise in number of yoga practitioners coupled up with increase in initiatives by government and fitness clubs to promote yoga are the key factor fueling the product demand in the region. Supportive government initiatives in country like India to promote healthy lifestyle through yoga drive the market for yoga mats in the region. For instance, Indian government has taken up many initiatives to promote the practice of yoga such as The Central Council for Research in Yoga and Naturopathy (CCRYN) opened 08 Yoga OPDs in Government hospitals of Delhi and Haryana. Moreover, financial assistance is extended to State Governments and NGOs for conducting national/ international seminars to promote Yoga.
Market Players Outlook
The major companies serving the global yoga mat market include ALO, LLC, Hugger Mugger Company, Inc., lululemon athletic Inc., Manduka LLC and Manduka B.V., prAna Living, LLC, and others.The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2022, Columbia Sportswear Company signed a definitive agreement to acquire all controlling interests of the yoga-inspired prAna apparel brand. PrAna will join Columbia’s portfolio of authentic, active outdoor brands, which include Columbia, Mountain Hardwear, Sorel and Montrail.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global Yoga Matmarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Yoga Mat Market
• Recovery Scenario of Global Yoga Mat Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. BY Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. ALO, LLC
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Hugger Mugger Company, Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. lululemonathleticainc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Manduka LLC and Manduka B.V.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. prAna Living, LLC
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Key Strategy Analysis
3.7. Impact of Covid-19 on Key Players
4. Market Segmentation
4.1. Global Yoga Mat Market by Material
4.1.1. PVC
4.1.2. TPE
4.1.3. Rubber
4.1.4. Cotton/Jute
4.1.5. Others
4.2. Global Yoga Mat Market by End User
4.2.1. Yoga & Fitness Clubs
4.2.2. Household
4.2.3. Others
4.3. Global Yoga Mat Market by Distribution Channel
4.3.1. Online
4.3.2. Offline
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Airex AG
6.2. AshtaLuxe
6.3. Aurorae, LLC.
6.4. Badra Co., Ltd.
6.5. Barefoot Yoga Co
6.6. Bean Products, Inc.
6.7. Ecoyoga Ltd
6.8. EuProMeds.r.o.
6.9. JadeYoga
6.10. Kolckmann GmbH
6.11. LIFORME
6.12. RFE International Ltd (adidas AG)
6.13. Ryan Oversea
6.14. YAAZHTEX
6.15. YogiFi
1. GLOBAL YOGA MAT MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2021-2028 ($ MILLION)
2. GLOBAL PVCYOGA MAT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL TPE YOGA MAT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL RUBBER YOGA MAT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
5. GLOBAL COTTON/JUTE YOGA MAT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL OTHER YOGA MAT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL YOGA MAT MARKET RESEARCH AND ANALYSIS BY END USER, 2021-2028 ($ MILLION)
8. GLOBAL YOGA MAT FOR YOGA & FITNESS CLUBS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL YOGA MAT FOR HOUSEHOLDMARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL YOGA MAT FOR OTHER END USERMARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL YOGA MAT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
12. GLOBAL YOGA MAT BY ONLINE CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL YOGA MAT BY OFFLINE CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14. GLOBAL YOGA MAT MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
15. NORTH AMERICAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
16. NORTH AMERICAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2021-2028 ($ MILLION)
17. NORTH AMERICAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY END USER, 2021-2028 ($ MILLION)
18. NORTH AMERICAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
19. EUROPEAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
20. EUROPEAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2021-2028 ($ MILLION)
21. EUROPEAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY END USER, 2021-2028 ($ MILLION)
22. EUROPEAN YOGA MAT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
23. ASIA-PACIFIC YOGA MAT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
24. ASIA-PACIFIC YOGA MAT MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2021-2028 ($ MILLION)
25. ASIA-PACIFIC YOGA MAT MARKET RESEARCH AND ANALYSIS BY END USER, 2021-2028 ($ MILLION)
26. ASIA-PACIFIC YOGA MAT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
27. REST OF THE WORLD YOGA MAT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
28. REST OF THE WORLD YOGA MAT MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2021-2028 ($ MILLION)
29. REST OF THE WORLD YOGA MAT MARKET RESEARCH AND ANALYSIS BY END USER, 2021-2028 ($ MILLION)
30. REST OF THE WORLD YOGA MAT MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL YOGA MAT MARKET, 2021-2028 ($ MILLION)
2. IMPACT OF COVID-19 ON GLOBAL YOGA MAT MARKET BY SEGMENT, 2021-2028 ($ MILLION)
3. RECOVERY OF GLOBAL YOGA MAT MARKET, 2022-2028 (%)
4. GLOBAL YOGA MAT MARKET SHARE BY MATERIAL, 2021 VS 2028 (%)
5. GLOBAL PVCYOGA MAT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
6. GLOBAL TPEYOGA MAT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
7. GLOBAL RUBBERYOGA MAT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
8. GLOBAL COTTON/JUTEYOGA MAT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
9. GLOBAL OTHER YOGA MAT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
10. GLOBAL YOGA MAT MARKET SHARE BY END USER, 2021 VS 2028 (%)
11. GLOBAL YOGA MAT FOR YOGA & FITNESS CLUBS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
12. GLOBAL YOGA MAT FOR HOUSEHOLD MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
13. GLOBAL YOGA MAT FOR OTHER END USER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
14. GLOBAL YOGA MAT MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)
15. GLOBAL YOGA MATBYONLINECHANNEL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
16. GLOBAL YOGA MATBYOFFLINE CHANNEL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
17. GLOBAL YOGA MAT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
18. US YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
19. CANADA YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
20. UK YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
21. FRANCE YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
22. GERMANY YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
23. ITALY YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
24. SPAIN YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
25. REST OF EUROPE YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
26. INDIA YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
27. CHINA YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
28. JAPAN YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
29. SOUTH KOREA YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
30. REST OF ASIA-PACIFIC YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
31. REST OF THE WORLD YOGA MAT MARKET SIZE, 2021-2028 ($ MILLION)
