The Innovation in Product Offering is Fueling the Growth of the Asia-Pacific Mouth Freshener Market

Published: Jan 2021

The Asia-Pacific mouth freshener market is anticipated to grow with a significant CAGR of 8.3% during the forecast period (2020-2026). The mouth fresheners aids in protecting the mouth from germs and bacteria causing bad breath. Hence, increasing awareness about oral hygiene is presenting a huge scope for the growth of the market in the region. Additionally, the consumption of alcohol and tobacco is increasing in developing economies such as India and China. The consumption of mouth fresheners among alcohol and tobacco consumers is significantly high to fight the bad odor of alcohol and tobacco products. It is anticipated to augment the demand for the mouth freshener market across Asia-Pacific.

Browse the full report description of "Asia-Pacific Mouth Freshener Market Size, Share & Trends Analysis Report by Product Form (Spray, Candies & Gum, and Liquid), By Category (Sugar-Free and Conventional), By Distribution Channel (Online and Offline), Forecast Period 2020-2026" at https://www.omrglobal.com/industry-reports/asia-pacific-mouth-freshener-market

Moreover, the global vendor in the Asia-Pacific market is expanding its product offering with innovation in flavors to gain more local consumer base. For instance, in December 2018, Perfetti Van Melle in India expanded its power mints category with the launch of Center Fresh Mints. Additionally, the vendors are extensively using TV campaign, various social media, and visibility tools to build insight regarding the product. This provides them with an opportunity to gain more consumer base especially the young population thus, driving the market growth.

Market Coverage

  • The market number available for – 2019-2026
  • Base year- 2019
  • Forecast period- 2020-2026
  • Countries Covered-

o India

o Japan

o China

o Rest of Asia-Pacific

  • Segment Covered- 

o By Product Form

o By Category

o By Distribution Channel

  • Competitive Landscape- Mondelez International, Perfetti Van Melle, Mars, Inc., Colgate-Palmolive Co., Ferrero Group

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment dominates the market in the base year?
  • Which segment will project the fastest growth in the market?
  • How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected segment

  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

Asia-Pacific Mouth Freshener Market Report Segment

By Product Form

  • Spray
  • Candies & Gum (breath strips)
  • Liquid

By Category

  • Sugar-Free
  • Conventional

By Distribution Channel

  • Offline
  • Online 

Asia-Pacific Mouth Freshener Market Report - Segmentation by Region

  • India
  • Japan
  • China
  • Rest of Asia-Pacific

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