Government digitalization initiatives are escalating the European e-commerce industry amidst the COVID-19 pandemic

Published: Oct 2020

The European e-commerce market is projected to exhibit a considerable CAGR of 17.0% during the forecast period (2019-2025). This is due to the increasing number of internet users, busy lifestyles of consumers, considerable penetration of mobile devices, and government digitalization initiatives, such as the EU4Digital and Digital Europe programme. COVID-19 outbreak has severely impacted the European countries including Spain, Italy, Germany, France, UK, Turkey, and Switzerland. However, online sales have shown a positive response amid the nationwide lockdown. Most of the Brick and Mortar retail shops were closed as a precautionary measure by the European government through a series of lockdown plans to contain the spread of COVID-19. 

Browse the full report description European E-Commerce Market Size, Share & Trends Analysis Report by Type (Electronics, Apparel, Healthcare, Pharmaceuticals, and Nutritional Products, Beauty and Personal Care, and Others), Impact of COVID-19 on European E-Commerce Industry, and Forecast 2019-2025 at https://www.omrglobal.com/industry-reports/europe-e-commerce-market 

Further, Hermes Group, a German delivery firm owned by Otto GmbH is continuously investing in new technologies and a dense network of modern locations. In addition, advanced and customer-centered solutions for final-mile delivery have enabled to unlock further opportunities for the company’s growth. It is a logistics partner to several major online shops and multi-channel retailers. The starting of the new financial year was affected by the COVID-19 pandemic. Following an initial fall, Hermes Germany has witnessed shipment volumes rise by nearly 40.0%. However, decreasing the purchasing power of consumers due to the job cuts of multiple European people might affect the revenue growth of e-commerce operations in the region. 

Market Coverage

Report Elements

Details

Study Period

2018-2025

Base year

2018

Forecast period

2019-2025

Segments Covered

By Product Type

Countries Covered

UK, Germany, France, Italy, Spain, and RoE

Key Companies Profiled

Amazon.com, Inc., Argos, Ltd., Tesco Plc, John Lewis Plc, and Next Retail, Ltd.

Key questions addressed by the report

  • What is the market growth rate during the forecast period?
  • Which segment/region dominates the market in the base year?
  • Which segment/region will project the fastest growth in the market during the forecast period?
  • How COVID-19 will impact the market growth in 2020 and coming years?

o Recovery Timeline

o Deviation from pre-COVID-19 

o Most affected region/segment

o Recommendations 

  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

European E-Commerce Market – Segmentation

By Product Type

  • Electronics
  • Apparel
  • Healthcare
  • Pharmaceuticals, and Nutritional Products
  • Beauty and Personal Care
  • Others 

European E-Commerce Market – Segmentation by Geography

  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe

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