European Candy Market to Reach $37.9 Billion by 2035 with Scandinavia Driving Confectionery Sales

European candy market was valued at $29.5 billion in 2025 and is projected to reach $37.9 billion by 2035, growing at a CAGR of 2.6% during the forecast period (2026–2035).  Scandinavian markets continue to lead Europe in confectionery spending, particularly during Halloween, highlighting a strong consumer inclination toward sweets. Nordic countries consistently allocate a higher share of seasonal spending to candy and chocolate compared with Central European markets. In contrast, Central Europe demonstrates a stronger preference for biscuits alongside chocolate, indicating differing regional consumption patterns. This divergence underscores the Nordics’ emphasis on traditional confectionery during festive periods. At the same time, health-oriented confectionery, including gluten-free and vegan options, is gradually gaining visibility. Growth in health-oriented confectionery, including gluten-free and vegan products, is evident in Sweden and Hungary, though overall uptake remains limited.

Browse the full report description of “European Candy Market Size, Share & Trends Analysis Report by Type (Hard-Boiled Candies, Pastilles, Gums, Jellies & Chews, Toffees, Lollipop, Twist & Stick candy, and Others), By Flavor (Caramel, Chocolate, Mint, Coffee, Fruits and Other) By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, and Online Channel), Forecast Period 2026-2035” of https://www.omrglobal.com/industry-reports/europe-candy-market

Sweden continues to record relatively high levels of sweet consumption compared with other European markets, despite a general decline in average consumer spending across categories. Collectively, these trends highlight distinct regional behaviors shaping Europe’s evolving confectionery landscape.

Strategic Investments in the European Candy Market

The major companies operating in the European Candy market include Ferrero Group, Haribo GmbH & Co. KG, Mars, Incorporated, Mondelez International and Nestlé S.A., among others. Market players are focusing on expanding their presence through strategic investments, production facilities, and distribution agreements. Companies are also leveraging partnerships and licensing deals to strengthen their footprint and reach a broader consumer base across Europe.

• In October 2025, American candy brand Kizandy launched its first European production line at Sweetpack in Lommel, Belgium, marking its full-scale entry into the European market. FB-Trade secured a 20-year license to distribute Kizandy across more than 170 countries, including all of Europe.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • By Type
  • By Flavor
  • By Distribution Channel
• Competitive Landscape - Ferrero Group, Haribo GmbH & Co. KG, Mars, Incorporated, Mondelez International and Nestlé S.A., among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

European Candy Market Report Segment

By Type

• Hard-Boiled Candies
• Pastilles, Gums, Jellies, and Chews
• Toffees
• Lollipop, Twist & Stick candy
• Others

By Flavor

• Caramel
• Chocolate
• Mint
• Coffee
• Fruits
• Other (Coconut, Butterscotch)

By Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Online Channel

European Candy Market Report Segment by Region

• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe

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