The European online entertainment market is estimated to record a healthy CAGR of 12.5% during the forecast period (2020-2026). The sector is growing fast and the number of on-demand audio-visual services available in Europe is rising, driven by rapid consumer adoption and made possible by technological innovations and a shift in consumption habits. The rising importance of on-demand services in the media ecosystem is introducing a shift towards an attention economy. The introduction of the Internet as a delivery platform and the digitization of audio-visual content have provoked major changes in the functioning of the media sector.
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This shift towards an attention economy is impacting the audio-visual value chain and existing business models; commercial TV channels are more and more in competition with online services for advertising budgets, pay-TV channels are challenged by Subscription Video-on-Demand services, the home video market (DVDs and Blu-ray) and cinemas see Transactional Video-on-Demand and electronic sell-through services increasingly in competition with them for the consumer’s money and attention.
The major developments over the past years regarding online entertainment services were the rise of connected mobile devices and their increasing importance in video consumption (enabled by mobile broadband), the rising importance and expansion of “over-the-top” players (Netflix, Amazon, Apple, Google) as online video providers in Europe, the continuous enlargement by traditional media players of their business models to adapt to the technology and demand-side changes (multi-screen viewing) and the increase in the online video advertising market, in the last few years is second most important advertising market after the TV advertising market in Europe.
Market Coverage
Key questions addressed by the report
o Recovery Timeline
o Deviation from the pre-COVID-19 forecast
o Most affected region/segment
European Online Entertainment Market Report Segment
By Device
By Platform
European Online Entertainment Market Report Segment by Country
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