The global affective computing market is anticipated to grow at a significant CAGR of 26.2% during the forecast period (2024-2031). Emotional intelligence offers immense opportunities for companies and their brands to maintain prominence in the market by analyzing consumer’s emotions. Several brands are already taking leverage of this technology to maintain their prominence in the marketplace. For instance, the Over-the-top (OTT) platform provider Zee5 is using 'emotion' sensing artificial intelligence (AI) to discover content preferred by India's tier-2 and tier-3 cities. Flipkart is deploying such tools to strategically place sale banners on its mobile app, while P&G studied the subconscious preferences of consumers to improve the package design of its products.
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Additionally, Star Disney tested six versions of the promo before launching a new primetime show to optimize promotion budget allocation. Brands are increasingly using facial expressions, eye tracking, voice modulation, body movements, and several other concepts of 'emotion AI', to better their business offerings. The use cases extend from digital advertising, mental health diagnosis, and consumer research to enhancing safety in public spaces. Affective computing makes use of data collected using cameras on mobile devices, laptops, and desktops and processed through its tech stack on facial coding, eye tracking, and Voice AI. The growing adoption of this technology to offer personalized products and services to customers is driving global market growth.
Market Coverage
• The market number available for – 2023-2031
• Base year- 2023
• Forecast period- 2024-2031
• Segment Covered-
o By Component
o By End-User
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape- includes Affectiva Inc., Element Human Ltd., Kairos AR Inc., Nuance Communications, Inc., and Google LLCamong others.
Key questions addressed by the report
Global Affective Computing Market Report Segment
By Component
• Hardware
• Software
By End-User
Global Affective Computing Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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