Increasing Focus on Convenient Packaging of Alcohol Driving Significant Market Growth

Published: Jul 2019

The global alcohol packaging market is anticipated to grow at a significant CAGR during the forecast period. Alcohol packaging includes primary and secondary packaging solutions used to package different alcohols. As alcohol consumption is increasing, the demand for alcohol packaging is expected to witness a steady rise. Additionally, rising per capita income has resulted in more consumers of alcohol. Packaging can have a substantial impact on customers’ buying decisions. Alcohol packaging plays a vital role in brand promotion leading to increased brand visibility. Presently, alcohol brands are keen on offering top packaging standards for their products to attract more consumers to try their brand over another. Consumers generally prefer alcohol brands that offer convenient and easy to open packaging solutions. Leading manufacturers in the alcohol industry are following attractive packaging formats, which include whiskey pouches, glass bottles, bag-in-tube, and bag-in-boxes, among many more.
Although the implementation of stringent regulations on packaging materials used for alcoholic beverages could hinder the growth of the global alcohol packaging market. For example, the container shall be free from mold marks, chipping, stones, and blisters.

Browse the full of Alcohol Packaging Market Size, Share, Trends, Growth, Industry Analysis Report by Packaging Type (Bottles, Cans and Others), by Material (Glass, Plastics, Metals and Others) and Forecast, 2019–2025 at https://www.omrglobal.com/industry-reports/alcohol-packaging-market/

In terms of packaging material, glass packaging is expected to lead the market share during the forecast period. The rising consumption of alcoholic drinks such as beer is anticipated to power the demand for glass packaging in the future years. Increasing disposable income globally is one of the key influencing factors that are leading to the growth of alcohol consumption, which is consequently fueling the growth of the global alcoholic packaging market.  Over the years, growing awareness among the brand manufacturers about differentiating their alcoholic products based on the packaging is significantly contributing to the growth of the alcohol packaging market. In addition, increasing consumer demands for convenient packaging format such as easy-to-open, pull-cap, and more, for alcohol is also expected to drive the growth of the alcohol packaging market.

The global alcohol packaging market is highly fragmented with several market players operating and providing alcohol packaging products across the globe. Key alcohol packaging solution providers include Owens Illinois Inc., Beatson Clark Ltd., Crown Holdings, Inc., BA Glass Germany GmbH, Smurfit Kappa Group, Berry Global, Inc., and Ball Corporation, among many more.

Current Market Trends Covered in the market report:

  • North America to Dominate the Market Share
  • Asia-Pacific to Emerge as a Fastest-Growing Alcohol Packaging Market
  • Glass Packaging Expected to Propel Due to Increasing Beer Consumption
  • Targeting the Millennials Could Provide Lucrative Opportunity

The Report Alcohol Packaging Market – Segmented by Packaging Type, and Material

Global Alcohol Packaging Market by Packaging Type

  • Bottles
  • Cans
  • Others (Pouch, Carton)

Global Alcohol Packaging Market by Material

  • Plastic
  • Metal
  • Glass
  • Others

The Report Alcohol Packaging Market – Segment by Region

North America

  • US
  • Canada

Europe

  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia-Pacific

  • China
  • Japan
  • India
  • Rest of Asia-Pacific

Rest of the World

  • Middle East & Africa
  • Latin America