The global games market is segmented on the basis of types and distribution channels. Based on types, the market is sub segmented into chess, monopoly, scrabble, and others. Based on distribution channels, the market is sub segmented into online and offline. Offline channels include brick-and-mortar retail stores, specialty game shops, department stores, and supermarkets. On the other hand, online channels involve e-commerce platforms and websites that provide convenient access to a vast selection of board games.
Key Trends in the Global Board Games Market
Rise of Kickstarter and Crowdfunding
Crowdfunding platforms, such as Kickstarter, have become popular avenues for board game creators to bring their projects to life. This trend has allowed independent designers and small publishers to access funding and reach a global audience directly. Crowdfunding campaigns often offer exclusive editions, stretch goals, and community involvement, generating excitement and anticipation among backers.
Sustainability and Eco-Friendly Practices
Increasing consumer awareness of environmental issues has led to a focus on sustainability in the board game industry. Publishers and manufacturers are adopting eco-friendly practices, such as using recycled materials, minimizing packaging waste, and implementing sustainable production processes. Games with a strong environmental or conservation theme also resonate with environmentally-conscious players. For instance, in 2022, McMiller Entertainment, known for its popular game "It's Bananas," launched "Fire in the Hole." This pirate-themed board game combines strategy, dexterity, and sustainability. With a plastic-free, biodegradable, and carbon-neutral design, "Fire in the Hole" aims to be one of the most eco-friendly tabletop games on the market.
Expansion into Digital Platforms
Board games have expanded their presence onto digital platforms, including mobile devices, online platforms, and digital tabletop simulators. This allows players to access board games remotely, play against opponents worldwide, and enjoy solo play experiences digitally. Digital adaptations provide convenience, accessibility, and new avenues for gameplay and community engagement. Some examples of digital boardgames include Ludo King, Chess, Game of Thrones: The Board Game, and others.
Expansions and Innovations by Major Market Players
The global board games market has significant contributors such as Hasbro Inc., Mattel Inc., NSF Boardgames and Puzzles, Buffalo Games LLC, Kickstarter, Ravensburger AG, PAI Partners, and others. These players assist in the market’s growth with the launch of new products and through collaborations and investments. Some of the recent developments include-
• In June 2023, Netflix announced the upcoming release of a board game inspired by its popular series 'The Queen's Gambit'. The game, centered around chess, offers players the opportunity to immerse themselves in the world of the show, visiting iconic locations and encountering familiar characters. With this addition, Netflix continues its expansion into the gaming industry, now offering over 60 games to its subscribers.
• In June 2023, Maestro Media announced a partnership with IMPS/LAFIG to develop a new tabletop game based on The Smurfs. The game, tentatively titled The Smurfs' Hidden Village, is being designed by renowned game designers Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, and Théo Rivière. Players will assume the roles of Smurfs working together to rebuild the mushroom village after Gargamel's plot. Each Smurf possesses unique abilities that players must strategically employ. The game's release date is yet to be determined. Maestro Media's community-driven approach aligns perfectly with the passion of The Smurfs' fans.
• In June 2023, CrowD Games announced the upcoming release of two exciting board games, set to hit retail stores on August 15, 2023. The Bestiary of Sigillum: Collector's Edition offers tactical combat gameplay, while Fabled: The Spirit Lands takes players on a journey through a fantasy realm. Both games promise immersive experiences for players and will be available for purchase for $60 and $45, respectively.