Increase in Demand for Internet-Based Connected Toy Devices Globally To Bolster The Growth 0f the Connected Toys Market

Published: Sep 2023

The global connected toys market is anticipated to grow at a CAGR of 8.7% during the forecast period (2023-2030). Connected toys are evolving in response to children’s rising access to screens, regulating traditional objects to have more appointment elements that digital screens deliver but in exploit this, linked toys increase concerns that educators and parents have over children’s use of reflexive digital technologies. For instance, in April 2022, LeapFrog® Enterprises, Inc., a innovative educational connected toys for children, announced the latest additions to its award-winning infant and preschool lines, including interactive plush pals and engaging role-play toys. The new items include My Pal Scout Smarty Paws™, My Pal Violet Smarty Paws™, Clean Sweep Learning Caddy™ and Ironing Time Learning Set™. Unlike traditional toys, AI-driven smart toys possess the ability to learn and adapt to their surroundings, enabling them to provide a more responsive and engaging experience. They also serve as educational tools, introducing children to stem concepts like coding and robotics. 

Browse the full report description of “Connected Toys Market Size, Share & Trends Analysis Report by Interacting Device (App-Connected Drones, Smartphone-Connected Toys, Console-Connected Toys, and Tablet-Connected Toys), by Technology (Wi-Fi, Bluetooth, and RFID or NFC), by Age Group (2-5 years, 6-8 years, 8-12 years and Teenagers), by Distribution Channels (Online Stores, Offline Stores, Specialty Stores and Others), Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/connected-toys-market

For instance, in March 2023, Pixsee Play and its Pixsee Friend introduce babies to their first AI interaction gently and naturally. Three companion connected toys, bunee, trunkee, and monkee, engage children in stimulating cognitive play through uniquely curated songs while AI captures special parent-child moments for lasting memories on the Cloud. A new crop of connected toys takes advantage of trends in wireless connectivity, the internet of things, artificial intelligence, and machine learning to create highly personalized exchanges between object and child. Connected toy embedded with RFID NFC tag, can serve to identification and authenticating. For the manufacturer's supply chain, accurate and fast inventory be highly improved by using UHFRFID tags.For instance, in February 2020, KidKraft announced its Alexa 2-in-1 Kitchen and Market. That’s right, the wooden kitchen playset filled with wooden pans and fake food remember from pre-school is getting an upgrade with digital voice assistance and RFID tags.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Interacting Device

o By Technology

o By Age Group

o By Distribution Channels

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- includes Mattel Inc., Sony Group Corp., The LEGO Group, Hasbro Inc., Playmobil, Mattel Inc., and others.

Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How are players addressing challenges to sustain growth?

Where is the investment opportunity?

Global Connected Toys Market Report Segment

By Interacting Device

  • App-Connected Drones
  • Smartphone-Connected Toys
  • Console-Connected Toys
  • Tablet-Connected Toys

By Technology

  • Wi-Fi
  • Bluetooth
  • RFID or NFC

By Age Group

  • 2-5 years
  • 6-8 years
  • 8-12 years
  • Teenagers

By Distribution Channels

  • Online Stores
  • Offline Stores
  • Specialty Stores
  • Others

Global Connected Toys Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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