Connected Toys Market
Connected Toys Market Size, Share & Trends Analysis Report by Interacting Device (App-Connected Drones, Smartphone-Connected Toys, Console-Connected Toys, and Tablet-Connected Toys), by Technology (Wi-Fi, Bluetooth, and RFID or NFC), by Age Group (2-5 years, 6-8 years, 8-12 years and Teenagers), by Distribution Channels (Online Stores, Offline Stores, Specialty Stores and Others), Forecast Period (2023-2030)
Connected toys market is anticipated to grow at a CAGR of 8.7% during the forecast period (2023-2030). Connected toys that build on expert knowledge platforms and other content structures could create more robust, educational, and evolving systems of interaction with children, forging stronger educational and developmental outcomes. The growing adoption of connected toys coupled with the improving communication network is the key factor supporting the growth of the market globally. For instance, in January 2023, Namasthe World launched a range of connected toys including physical toys, digital content, edutainment-centric games, and casual games for kids. The newly formed Hyderabad-based children’s toy and gaming brand. It will focus on creating interesting and international standard IPs on different platforms of entertainment.
Segmental Outlook
The global connected toys market is segmented on the transaction mode, advertisement format, and industry verticals. Based on the interacting device, the market is sub-segmented into app-connected drones, smartphone-connected toys, console-connected toys, and tablet-connected toys. Based on the technology, the market is sub-segmented into Wi-Fi, Bluetooth, and RFID or NFC. On the basis of age group, the market is sub-segmented into 2-5 years, 6-8 years, 8-12 years, and teenagers. Further, on the basis of distribution channels, the market is sub-segmented into online stores, offline stores, specialty stores, and others. Among the interacting devices, the smartphone-connected toys sub-segment is anticipated to hold a considerable share of the market owing to the rise in the development of smartphone connectivity that provides a more personalized experience through embedded software such as web search functions and speech recognition.
The Wi-Fi Sub-Segment is Anticipated to Hold a Considerable Share of the Global Connected Toys Market
Among the technology, the Wi-Fi sub-segment is expected to hold a considerable share of the global connected toys market. The segmental growth is attributed to the growing influence of Wi-Fi-connected toys that allow parents and families to more closely monitor and involve themselves in children’s development, transmitting information that would allow parents to better understand the activities their children are engaged in and build connections from play to parent-child discussions. use machine learning to collect data and track content modules that children consume, their ability to talk about certain topics, and overall engagement level and listening skills, factor into the toy’s evolution over time to fit the child’s needs and skill levels.
Regional Outlook
The global connected toys market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the adoption of initiatives for connected toys such as artificial learning, machine learning, and voice and speech learning. The Key market players include Mattel Inc., Hasbro Inc., Sphero Inc., and others.
Global Connected Toys Market Growth, by Region 2023-2030
The Asia-Pacific Region is Expected to Grow at a Significant CAGR in the Global Connected Toys Market
Among all regions, the Asia-Pacific region is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to technological advancements, increasing disposable income, and the rising popularity of smart devices, countries within this region have become fertile ground for the adoption of connected toys. These toys, that often integrate augmented reality, virtual reality, and internet connectivity, offer interactive and educational experiences that captivate both children and parents alike. China and Japan stand out as prominent players in the Asia-Pacific connected toys market. China's massive population, rapid urbanization, and enthusiasm for tech-driven products have turned it into a major market for these toys. Meanwhile, Japan's technological prowess and culture of innovation have led to the development of innovative connected toys that cater to a tech-savvy consumer base.
Hence, With key players continually innovating and introducing novel concepts, the Asia-Pacific connected toys market is poised to expand further, reshaping the way children play and learn. The region continues to embrace digitalization, and the demand for connected toys that blend entertainment with education is anticipated to surge, offering substantial growth opportunities for businesses while enhancing the learning experiences of young minds.
Market Players Outlook
The major companies serving the connected toys market include Mattel Inc., Sony Group Corp., The LEGO Group, Hasbro Inc., Playmobil, Mattel Inc. and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2021, Mattel, Inc. announced that Mattel Creations, the company’s collaboration and direct-to-consumer platform, is further evolving its toys as an art collection to include a Non-Fungible Token (“NFT”) series from the super-charged wheels brand.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global connected toys market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Mattel Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Sony Group Corp.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. The LEGO Group
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Connected Toys Market by Interacting Device
4.1.1. App-Connected Drones
4.1.2. Smartphone-Connected Toys
4.1.3. Console-Connected Toys
4.1.4. Tablet-Connected Toys
4.2. Global Connected Toys Market by Technology
4.2.1. Wi-Fi
4.2.2. Bluetooth
4.2.3. RFID or NFC
4.3. Global Connected Toys Market by Age Group
4.3.1. 2-5 years
4.3.2. 6-8 years
4.3.3. 8-12 years
4.3.4. Teenagers
4.4. Global Connected Toys Market by Distribution Channels
4.4.1. Online Stores
4.4.2. Offline Stores
4.4.3. Specialty Stores
4.4.4. Others
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Basic Fun, Inc.
6.2. Fisher-Price, Inc.
6.3. Jabil Inc.
6.4. K’NEX Industries Inc.,
6.5. Kids II Inc.
6.6. Konami Holdings Corp.
6.7. LeapFrog Enterprises, Inc.
6.8. Leka Inc.,
6.9. Little Tikes
6.10. Melissa & Doug
6.11. Nintendo Co., Ltd.
6.12. Playmobil, Mattel Inc.
6.13. Sphero Inc.,
6.14. Tomy Company, Ltd.
6.15. Tru Kids, Inc.
6.16. VTech Electronics North America, LLC.,
6.17. Wonder Workshop
1. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY INTERACTING DEVICE, 2022-2030 ($ MILLION)
2. GLOBAL APP-CONNECTED DRONES IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
3. GLOBAL SMARTPHONE-CONNECTED TOYS IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
4. GLOBAL CONSOLE-CONNECTED TOYS IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
5. GLOBAL TABLET-CONNECTED TOYS IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
6. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
7. GLOBAL WI-FI CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
8. GLOBAL BLUETOOTH CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
9. GLOBAL RFID OR NFC CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
10. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2022-2030 ($ MILLION)
11. GLOBAL CONNECTED TOYS FOR 2-5 YEARS MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
12. GLOBAL CONNECTED TOYS FOR 6-8 YEARS MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
13. GLOBAL CONNECTED TOYS FOR 8-12 YEARS MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
14. GLOBAL CONNECTED TOYS FOR TEENAGERS MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
15. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNELS, 2022-2030 ($ MILLION)
16. GLOBAL CONNECTED TOYS BY ONLINE STORES MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
17. GLOBAL CONNECTED TOYS BY OFFLINE STORES MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
18. GLOBAL CONNECTED TOYS BY SPECIALTY STORES MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
19. GLOBAL CONNECTED TOYS BY OTHERS MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
20. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
21. NORTH AMERICAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
22. NORTH AMERICAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY INTERACTING DEVICE, 2022-2030 ($ MILLION)
23. NORTH AMERICAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
24. NORTH AMERICAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2022-2030 ($ MILLION)
25. NORTH AMERICAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNELS, 2022-2030 ($ MILLION)
26. EUROPEAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
27. EUROPEAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY INTERACTING DEVICE, 2022-2030 ($ MILLION)
28. EUROPEAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
29. EUROPEAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2022-2030 ($ MILLION)
30. EUROPEAN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNELS, 2022-2030 ($ MILLION)
31. ASIA- PACIFIC CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
32. ASIA- PACIFIC CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY INTERACTING DEVICE, 2022-2030 ($ MILLION)
33. ASIA- PACIFIC CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
34. ASIA- PACIFIC CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2022-2030 ($ MILLION)
35. ASIA- PACIFIC CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNELS, 2022-2030 ($ MILLION)
36. REST OF THE WORLD CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
37. REST OF THE WORLD CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY INTERACTING DEVICE, 2022-2030 ($ MILLION)
38. REST OF THE WORLD CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
39. REST OF THE WORLD CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2022-2030 ($ MILLION)
40. REST OF THE WORLD CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNELS, 2022-2030 ($ MILLION)
1. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY INTERACTING DEVICE, 2022 VS 2030 (%)
2. GLOBAL APP-CONNECTED DRONES IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
3. GLOBAL SMARTPHONE-CONNECTED TOYS IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
4. GLOBAL CONSOLE-CONNECTED TOYS IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
5. GLOBAL TABLET-CONNECTED TOYS IN CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
6. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022 VS 2030 (%)
7. GLOBAL WI-FI CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
8. GLOBAL BLUETOOTH CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
9. GLOBAL RFID OR NFC CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
10. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2022 VS 2030 (%)
11. GLOBAL CONNECTED TOYS FOR 2-5 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
12. GLOBAL CONNECTED TOYS FOR 6-8 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
13. GLOBAL CONNECTED TOYS FOR 8-12 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
14. GLOBAL CONNECTED TOYS FOR TEENAGERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
15. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNELS, 2022 VS 2030 (%)
16. GLOBAL CONNECTED TOYS BY ONLINE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
17. GLOBAL CONNECTED TOYS BY OFFLINE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
18. GLOBAL CONNECTED TOYS BY SPECIALTY STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
19. GLOBAL CONNECTED TOYS BY OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
20. GLOBAL CONNECTED TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022 VS 2030 (%)
21. GLOBAL CONNECTED TOYS MARKET SHARE BY REGION, 2022 VS 2030 (%)
22. US CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
23. CANADA CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
24. UK CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
25. FRANCE CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
26. GERMANY CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
27. ITALY CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
28. SPAIN CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
29. REST OF EUROPE CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
30. INDIA CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
31. CHINA CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
32. JAPAN CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
33. SOUTH KOREA CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
34. REST OF ASIA-PACIFIC CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
35. REST OF THE WORLD CONNECTED TOYS MARKET SIZE, 2022-2030 ($ MILLION)
