Generative AI in Marketing: Future of Smart Marketing

Global generative AI in marketing market is anticipated to grow at a considerable CAGR of 35.8% during the forecast period (2024-2031). Generative AI is used for a comprehensive range of applications in marketing. The content creation, image/ video production, Search Engine Optimization (SEO), marketing segmentation, personalization, customer support, and cookie less marketing are some of the major application areas of AI in marketing. Marketers are readily willing to adopt these tools to remain competitive in the market place. According to the recent report generated by Capgemini in December 2023, most marketers (62.0%) believe that generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding. 

Browse the full report description of “Generative AI in Marketing Market Size, Share & Trends Analysis Report by Component Type (Software and Services), by System Type (Text Models and Multimodal Models), by Application (Content Creation, Lead Nurturing & Lead Scoring, SEO, Reporting & Analytics, Others (Personalization, Customer Support)), by End-User (Media & Entertainment, IT & Telecommunications, Healthcare, Automotive & Transportation, BFSI, Retail and E-commerce) Forecast Period (2024-2031)” at https://www.omrglobal.com/industry-reports/generative-ai-in-marketing-market

The report found that 57.0% of marketers expect generative AI to act as a catalyst for unlocking new creative possibilities, particularly when collaborating between human and AI-driven innovation; 55.0% foresee this motivating teams to think beyond conventional boundaries. In the next two to three years, marketers already using generative AI expect it will be applied across data analysis (90.0%), search engine optimization (89.0%), customer services (89.0%), content creation (88.0%) and image and video generation (86%). The focus of marketers towards using AI in marketing is likely to grow in the near future. ChatGPT, Jasper, Einsten GPT, Rapidely, Manychat, and Flick are some of the highly used generative AI tools for marketing.

Market Coverage

• The market number available for – 2023-2031

• Base year- 2023

• Forecast period- 2024-2031

• Segment Covered- 

o By Component

o By System Type

o By Application

o By End-User

• Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape- IBM Corp., Google LLC, Microsoft Corp., OpenAI, and AWS, Inc. among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Generative AI in Marketing Market Report Segment

By Component

• Software
• Services

By System Type

• Text Models
• Multimodal Models

By Application

• Content Creation
• Text Generation
• Image/Video Generation
• Audio Generation
• Lead Nurturing & Lead Scoring
• SEO
• Reporting & Analytics
• Others (Personalization, Customer Support)

By End-User

• Media & Entertainment
• IT & Telecommunications
• Healthcare
• Automotive & Transportation
• BFSI
• Retail and E-commerce

Global Generative AI in Marketing Market Report Segment by Region

North America

• United States

• Canada

Europe

• UK

• Germany

• Italy

• Spain

• France

• Rest of Europe 

Asia-Pacific

• China

• India

• Japan

• South Korea

• Rest of Asia-Pacific 

Rest of the World

• Latin America 

• Middle East & Africa

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