Several Key Players are Inclined Towards Launching Products Coupled with Added Benefits will Spur the Growth of the Immunity Boosting Market

The global Immunity Boosting Food market is anticipated to grow at a substantial CAGR of 7.5% during the forecast period (2021-2027). The demand for herbs and spices with health benefits, such as ginger, turmeric, and garlic, is growing as pandemic has seen consumers showing a major preference for trusted health and wellness products, this is acting as another growth-inducing factor for immunity boosting food market. For instance, in 2021, Tata Consumer Products launched two new products – TATA Tea Tulsi Green and TATA Tea Gold Care, and redesigned its existing Tetley Green Tea with added Vitamin C. The company is growing its wellness portfolio by developing these products with ingredients that are known to help improve the body’s immunity and add to overall wellness. TATA Tea Gold Care is infused with a blend of five native ingredients that are Ginger, Cardamom, Mulethi & Brahmi. Furthermore, according to India Brand Equity Foundation for the FY20, spices worth US$ 3.62 billion were exported from India.

Further, in September 2020, Heritage Foods has launched immunity boosting range of ginger, tulsi, and turmeric variants of milk along with new range of ice cream flavors. While the Ginger Milk is good for thermoregulatory, thrombotic, and respiratory functions of the body, Tulsi Milk has got tulsi extract, sabja (Sweet Basil) seeds and mint extract and is good for immunity and turmeric has got good antimicrobial property. The company has launched new flavors of ice-cream, cream, berries, cookies, caramel & berry ripple. The products are launched catering to improve and build immunity.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered
• Regions Covered- Globally

Competitive Landscape- including Archer Daniels Midland Company, Associated British Foods plc, Blue Diamond Growers, Cargill, Conagra Brands, Inc, Nutraceutical Corp., and others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Immunity Boosting Market Report Segment

By Product Type

• Fruits & Vegetables

• Herbs & Spices, Nuts & Seeds

• Dairy-Based Foods

• Probiotics & Prebiotics

By Distribution Channel 

• Offline

• Online

Global Immunity Boosting Market Report Segment by Region