Emerging Demand For Orthodontic Treatment is Driving the Global Orthodontic Supplies Market

Published: May 2020

The global orthodontic supplies market is estimated to grow at a CAGR of nearly 9.0% during the forecast period. Emerging demand for orthodontic treatment is primarily driving the demand for orthodontic supplies, including flexible braces and removable braces. As per the data published by the British Orthodontic Society in August 2019, the number of adults looking for orthodontic treatment continuously increasing in UK. 80% of the adult patients aged 26 to 55 preferred orthodontic treatment and the adult patients are most likely to be female (80%). Fixed braces are provided by 98% of orthodontists for the front of the teeth. 

Further, as per the American Dental Association (ADA), in the US, females used 70% of braces, mostly for aesthetics. This includes a large number of patients aged 12-15 years. This rising demand for orthodontic treatment leads to the increasing demand for fixed and removable braces for the proper alignment of teeth. Fixed braces are mostly used for serious issues related to teeth alignment. The utilization of brackets in fixed braces facilitates that appliance works for every movement of the teeth. Fixed braces take less time for teeth straightening than the removable braces. 

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Removable braces are primarily utilized to fix minor problems associated with the alignment of teeth. These braces are easy to use as it can be removed while eating and brushing. It can be a better option to correct problems associated with the front teeth. Removable braces normally contain plastic aligners that are fixed to the teeth and forced the teeth movement in the desired direction. A kind of clear aligner is Invisalign that can be used rather than metal braces. Additionally, some start-ups such as Uniform Teeth, Orthly, Candid, and SmileDirectClub are working towards reducing the cost of clear aligners that can support patients who cannot afford braces or Invisalign. This will support to increase the number of patients’ visits to the orthodontists. 

Candid virtually connects patients with local orthodontists and later supports orthodontists to recommend direct-to-consumer aligners. In September 2017, Candid entered into the market with its 3D-printed aligner, which is intended for people who need mild-to-moderate orthodontic treatment. Candid charges cost include pay one all-inclusive price of $2400 or as low as $399 down, $99 per month, while Invisalign can cost up to $8,000 and braces can cost up to $7,000. These kinds of initiatives will increase the affordability of patients and they can access orthodontic treatment easily. This, in turn, will contribute to the growth of the orthodontic supplies market.

Global Orthodontic Supplies Market- Segmentation

By Product

  • Fixed Braces
  • Removable Braces

By Patient

  • Children
  • Adults

Global Orthodontic Supplies Market– Segment by Region 

North America           

  • US
  • Canada

Europe

  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia-Pacific    

  • China
  • Japan
  • India
  • Rest of Asia-Pacific

Rest of the World

  • Latin America
  • Middle East and Africa

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