Growing Digital Consumption and Rising Home Cooking Interest to Drive Market Growth

Published: Jun 2025

Global recipe website market is anticipated to grow at a CAGR of 7.2% during the forecast period (2025-2035). The market growth is driven by increasing digital consumption and rising home cooking interest, Recipe platforms are transforming user experiences with food content, fusing convenience, personalization, and interactivity. As more health-oriented consumers are seeking global food, recipe websites are integrating part of daily meal planning, diet management, and food discovery.

Browse the full report description of “Recipe Website Market Size, Share & Trends Analysis Report, By Product (Recipe Aggregators, Cooking Blogs, Recipe Videos, and Recipe Sharing Platforms), and By Application (Culinary Inspiration, Meal Planning, Cooking Education, and Foodie Communities), Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/recipe-website-market

Recipe Platforms Enable Culinary Experimentation, Personalization, and Ease.-

  • Recipe sites are internet platforms where home cooks and professionals can access a treasure trove of user-submitted and pre-screened recipes for various kinds of dietary needs, culinary styles, and skill levels.
  • Through the provision of ingredient substitution tools, meal planning, step-by-step video recipes, and meal nutritional breakdowns, such websites provide the consumer with interactive and convenient cooking experiences.
  • The development of machine learning and AI enables users to receive more tailored recommendations that can lead to discovering meals through their tastes, dietary needs, and ingredients available.
  • Additionally, recipe sites are following general trends in the digital space, including integration with connected kitchen appliances and voice-cooking. These trends are increasing consumer interaction and positioning the industry for the next big leap in digital cooking innovation.

Key Players and Innovations

Several major players lead the recipe website industry, including AllRecipes Inc., BBC Good Food, Cookpad Inc., Food52, Inc., and Serious Eats, Inc. Such companies are innovators, always coming up with new recipes to address the changing demands of the recipe website market. For instance, Yummly has integrated AI-driven meal planning and shopping assistance such that users can make weekly meal plans and automatically generate shopping lists in harmony with delivery platforms. By contrast, Tasty has pioneered video content and commerce integration, such that viewers can purchase tools and ingredients directly from within the recipe platform. 

Additionally, Epicurious has embraced sustainability by assisting users in reducing food waste through recipe suggestions made with leftover ingredients and seasonally fresh produce. These features not only improve user experience but also encourage more intelligent and conscious cooking practices. Online cooking platforms are growing ever wider in international outreach, and the accompaniment of multilingual content, regional cuisines, and cultural recipes is growing an area of interest, rendering recipe sites an integral and inclusive element in kitchens globally today.

Market Coverage

The market number available for – 2024-2035

Base year- 2024

Forecast period- 2025-2035

Segment Covered- 

o By Product

o By Application 

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape - AllRecipes Inc., BBC Good Food, Cookpad Inc., Food52, Inc., Serious Eats, Inc., and others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Recipe Website Market Report Segment

By Product

  • Recipe Aggregators
  • Cooking Blogs
  • Recipe Videos
  • Recipe Sharing Platforms

By Application 

  • Culinary Inspiration
  • Meal Planning
  • Cooking Education
  • Foodie Communities

Global Recipe Website Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Russia

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Australia and New Zealand

ASEAN Economies

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


To learn more about this report request a sample copy @ https://www.omrglobal.com/request-sample/recipe-website-market