Use of Artificial intelligence (AI) in the Social Networking Platform and is Expected to Drive the Global Social Networking Platform Market

Published: Sep 2023

The global social networking platform market is anticipated to grow at a considerable CAGR of 27.5% during the forecast period (2023-2030). Artificial intelligence plays a game-changing role in many aspects of our lives and the social networking platforms as well. According to Statista, the number of active social networking platform users worldwide was 4.26 billion as of 2021, along with such growth in social platform users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media platforms and social media landscape is one of the areas where this impact is most evident. From automatic content moderation and personalized recommendations to the ads we watch and beyond, AI is reshaping the way we interact and connect online. 

Browse the full report description of “Social Networking Platform Market Size, Share & Trends Analysis Report Market by Type (Advertising, In-app purchase, and Paid apps), by Application (Entertainment, Commercial, and Other Applications), by Service (Social Networking, Microblogging, Instant Messaging, and Photo Sharing Networks), and by End Users (Personal, SMEs, and Large Enterprises) Forecast Period (2023-2030)” at https://www.omrglobal.com/industry-reports/social-networking-platform-market

Generative AI has been one of the most exciting trends that uses text-to-image, image-to-video, image-to-image and other varieties of algorithms to create unique content like images, video, music and text. Social media platforms, such as Twitter, Facebook, Instagram and LinkedIn, use AI for content moderation. These platforms also use AI in other areas, such as Instagram, which enables users to create and share stickers. For example, Snapchat uses video filters to create effects on a user's face. Snapchat also released a generative AI chatbot powered by ChatGPT's technology called My AI. Users can chat with My AI for recommendations, to answer questions or to complete other tasks similar to ChatGPT. LinkedIn uses AI to help hiring teams write job descriptions. As another example, Instagram uses AI to filter spam and uses deep analytics for text to detect and delete posts with hate speech or that promote cyberbullying. Instagram also uses AI tools to target advertising to users.

Market Coverage

The market number available for – 2022-2030

Base year- 2022

Forecast period- 2023-2030

Segment Covered- 

o By Type

o By Application

o By Service

o By End Users

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape- includes ByteDance Ltd., LinkedIn Corp., Meetup, Meta Platforms Inc., Quora Inc., Snap Inc., Telegram Group Inc., and Ask.fm among others.

 Key questions addressed by the report

What is the market growth rate?

Which segment and region dominate the market in the base year?

Which segment and region will project the fastest growth in the market?

Who is the leader in the market?

How players are addressing challenges to sustain growth?

Where is the investment opportunity?

Global Social Networking Platform Market Report Segment

By Type 

  • Advertising
  • In-app purchase
  • Paid apps 

By Application 

  • Entertainment
  • Commercial 
  • Other Applications (Shopping and Travelling)

By Service

  • Social Networking
  • Microblogging 
  • Instant Messaging
  • Photo Sharing Networks

By End Users

  • Personal
  • (Small Medium Enterprises) SMEs
  • Large Enterprises 

Global Social Networking Platform Market Report Segment by Region

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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