Global tea market size was valued at $22,450 million in 2024 and is projected to grow to $43,080 million at a CAGR of 6.2% during the forecast period (2025–2035). The demand for tea increased due to factors surrounding health consciousness, the cultural significance of tea-drinking markets, and innovation, that all contributing factors to the growth of the tea market. Tea increases antioxidants, diminishes stress, and can assist in weight management, all appealing benefits that align with global trends and the movement toward wellness. Moreover, Urbanization, increasing disposable income, and premiumization are further drivers of tea demand.
Browse the full report description of “Tea Market Size, Share & Trends Analysis Report by Tea Type (Black Tea, Green Tea, Oolong Tea, and Other), by Packaging (Loose and Teabags), by Distribution Channel (Retail, Online, and HoReCa), and by Tea Grade (BP1, PF1, PD, and Other), Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/tea-market
Key Players and Innovations
Several major players lead the tea market, including Apeejay Surrendra Group, Associated British Foods PLC (R. Twining and Company Limited), RC Bigelow, Tata Consumer Products Limited, and Unilever (Hindustan Unilever Limited), among others. These companies are at the forefront of innovation, continually developing new technologies to meet the industry's evolving needs. Some of the recent developments in the market include-
- In February 2025, Tata Tea Premium, Desh Ki Chai introduces Tata Tea Premium Care—an expertly crafted blend with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi. Through its commitment to consumer-centric innovations, TCPL is redefining everyday beverages, transforming them into purposeful experiences that resonate with the preferences of modern consumers.
- In January 2025, Indore-based tea café chain Chai Sutta Bar launched its tea brand ‘Maatea’. With Maatea, the company aims to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands.
- In September 2024, Stash Tea is marking an exciting entry into the latte category with the introduction of its Tea Latte Concentrates in three uniquely delicious varieties: Double Spice Chai, Earl's Delight, and Apple Blossom. Stash Tea’s new Tea Latte Concentrates offer teaheads a bold and unique way to enjoy café-quality lattes at home, catering to the growing consumer trend of at-home tea consumption that amounted to $2.92 billion in sales in 2024.
- In July 2024, Chamraj, the premium Nilgiri tea brand from United Nilgiri Tea Estates & Company Limited, announced the launch of its ‘Master Blend’ and two new variants under its popular CTC brand, ‘Master Blend CTC Tea’. Tea enthusiasts can now enjoy the new ‘Master Blend Ginger’ and ‘Master Blend Lemon’ flavors. The ‘Master Blend Lemon’ variant offers a unique taste experience, merging the zest of fresh lemons with high-quality tea.
- In September 2022, TH Group, a Vietnamese milk producer, launched a range of herbal tea products. These tea products are made from lingzhi, jiaogulan, chrysanthemum, adenosma cordifolium, passion flower, ginger, lotus embryo, perilla, and others. These herbs in tea are beneficial for regulating blood pressure, reducing high blood fat levels, managing type 2 diabetes, treating liver diseases, alleviating fatigue, reducing fever and cough, and addressing various other health conditions.
- In September 2022, Honest Tea co-founders, along with celebrity chef Spike Mendelsohn, announced the launch of Just Ice Tea. It is a ready-to-drink iced tea brand. The brand is focused on using Fair Trade Certified teas, sweeteners, and other simple ingredients. Just Ice Tea comes in Honey Green Tea, Berry Hibiscus Herbal Tea, Original Green Tea, Peach Oolong Tea, Moroccan Mint Tea, and ½ Tea ½ Lemonade.
- In June 2022, Clipper Tea Company, located in the UK, increased its product line in the US with new packaging and flavors. The company added organic orange and turmeric herbal tea, organic Earl Grey black tea, organic winter apple and cinnamon herbal tea, organic green tea and lemon, and organic winter berries herbal tea flavors to its portfolio.
Market Coverage
• The market numbers available for – 2024-2035
• Base year- 2024
• Forecast period- 2025-2035
• Segment Covered-
o By Tea Type
o By Packaging
o By Distribution Channel
o By Tea Grade
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape - Apeejay Surrendra Group (Typhoo), Associated British Foods PLC (R. Twining and Company Limited), RC Bigelow, Tata Consumer Products Limited, and Unilever (Hindustan Unilever Limited)
Key questions addressed by the report.
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Tea Market Report Segment
By Tea Type
- Black Tea
- Green Tea
- Oolong Tea
- Other
By Packaging
By Distribution Channel
By Tea Grade
Global Tea Market Report Segment by Region
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Russia
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia and New Zealand
• ASEAN Economies
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa
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