Rising Demand for Vegan and Kid-Friendly Toothpaste Tablets Fuels Market Growth

Published: Apr 2025

Global toothpaste tablets market size was $75 million and is projected to grow at a CAGR of 8.0% during the forecast period (2025-2035). The children segment is expected to be the fastest-growing segment due to rising awareness of oral hygiene among parents. The parents seek child-friendly formulations with fluoride-free, naturally flavored toothpaste tablets designed specifically for children. As parents are looking for safer, eco-friendly alternatives to traditional toothpaste, toothpaste tablets are expected to be adopted by consumers across the globe. For instance, in February 2025, Fresmy announced Peach Toothpaste Tablets for Kids which contains hydroxyapatite, a natural fluoride alternative. These tablets are free from harmful chemicals and ensure safety for use by children. It also aids in remineralizing tooth enamel and strengthening teeth. These tablets are packed in compostable bags which offers an eco-friendly oral care solution. 

Browse the full report description of “Toothpaste Tablets Market Size, Share & Trends Analysis by Product Type (Fluoride Toothpaste Tablets and Fluoride-Free Toothpaste Tablets), By Consumer Orientation (Adults and Children), by Packaging Type (Bottle, Pouch, Can, and Others), and by Sales Channel (Online Sales and Offline Sales) Forecast Period (2025-2035)” at https://www.omrglobal.com/industry-reports/toothpaste-tablets-market

The rising demand for vegan toothpaste tablets is driving market growth as consumers continuously and increasingly seek sustainable and cruelty-free oral care solutions. For instance, in November 2022, Krush launched sustainable, vegan-friendly toothpaste tablets. These tablets are plastic-free, waterless, and free of palm oil. The company also announced the launch of toothpaste tablets and the expansion of the Krush range in 2023. 

Key Players and Innovations

The key players in the toothpaste tablets market are Colgate-Palmolive Co., Archtek Inc., The Humble Co., and Denttabs GmbH. Such Companies in the toothpaste tablets market are driving innovation by enhancing manufacturing processes and exploring new applications for sustainable oral care solutions. For instance, in September 2024, Virtue Brush launched new toothpaste tablets at the RDS Dublin Gift & Home Trade Fair. The tablets are eco-friendly, natural care oral solutions, sustainable, and convenient alternatives to traditional toothpaste.  

Market Coverage

The market number available for – 2024-2035

Base year- 2024

Forecast period- 2025-2035

Segment Covered- 

o By Product Type

o By Consumer Orientation

o By Packaging Type

o By Sales Channel

Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

Competitive Landscape - Colgate-Palmolive Co., Archtek Inc., The Humble Co., and Denttabs GmbH, among others.

Key questions addressed by the report.

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • Who is the leader in the market?
  • How are players addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Toothpaste Tablets Market Report Segment

By Product Type

  • Fluoride Toothpaste Tablets 
  • Fluoride-Free Toothpaste Tablets 

By Consumer Orientation

  • Adults 
  • Children 

By Packaging Type

  • Bottle 
  • Pouch 
  • Can
  • Others 

By Sales Channel 

  • Online Sales
  • Offline Sales 

Global Toothpaste Tablets Market Report Segment by Region

North America

United States

Canada 

Europe

UK

Germany

Italy

Spain

France

Russia

Rest of Europe 

Asia-Pacific

China

India

Japan

South Korea

Australia and New Zealand

ASEAN Economies

Rest of Asia-Pacific 

Rest of the World

Latin America 

Middle East & Africa


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