Toothpowder is used to clean teeth and prevent dental plaque and foul breath. Toothpowder has been used since ancient times, and ancient people made it from myrrh, eggshells, and ashes. People have always needed to keep their teeth clean because of dental plaque.
Dental plaque deposits on teeth are a major cause of concern for everyone due to their pathogenic nature. Plaque accumulation causes gingivitis, tooth cavities, halitosis, and periodontal problems. As a result, maintaining good oral and dental hygiene is important for maintaining healthy teeth and general health. Furthermore, rising oral hygiene awareness among the world's young population has increased the adoption of dental care products that efficiently remove plaque from the oral cavity, boosting the toothpowder sector.
In addition, a study by the National Library of Medicine indicates that toothpowder is more effective at removing stains and plaque than toothpaste. However, some people find it difficult to clean their teeth with toothpowder. For that, market players come up with new ideas and innovations to keep toothpowder on the market, such as some toothpowder companies reshaping the product in the form of tablets for a clean and easy experience for customers. Another reason that people may start using toothpowder more commonly in the future is that some toothpaste contains harsh abrasives that can damage tooth enamel instead of cleaning or whitening it. For that, people may prefer using natural toothpowders. Due to all such factors, according to OMR Research, the global toothpowder market is anticipated to grow at a CAGR of 5.5% during the forecast period of 2023–2029.
How Oral Health is Driving the Toothpowder Market?
The body's inherent defenses and effective oral hygiene practices, such as routine brushing and flossing, keep bacteria under control. However, without proper dental care, bacteria levels might increase to the point where they could potentially lead to oral diseases, including gum disease and tooth decay.
In addition, decongestants, antihistamines, painkillers, diuretics, and antidepressants can all reduce salivation. Saliva helps to protect the body from germs that grow and cause illnesses including endocarditis, cardiovascular disease, pneumonia, and problems during pregnancy by clearing away food and neutralizing acids produced by bacteria in the mouth. Mouth bacteria can easily invade the body and lead to severe diseases. Additionally, tooth caries, oral cancer, mouth ulcers, and even gastrointestinal illnesses and infections are frequently brought on by oral bacteria.
As a result, maintaining good dental health and utilizing tooth powders or tooth products is critical. As a result, the market for oral health products is expanding, leading to the rapid expansion of toothpowders.
Segments of the Market
The global toothpowder market is segmented based on type and distribution channel. By type, the market is sub-segmented into natural and synthetic. Further, based on the distribution channel, the market is sub-segmented into online and offline.
Key Players in the Market
The key players functioning in the global toothpowder market include Smiles Powder UK Ltd., Unilever plc, Uncle Harry's Natural Products, Colgate-Palmolive Co., HAPPY Tooth Powders, Proctor & Gamble Pvt. Ltd., Hindustan Unilever Limited, Johnson & Johnson Services, Inc., Himalaya Drug Company Private Limited, GlaxoSmithKline Plc., Dabur International Ltd., Patanjali Ayurved Ltd., Himalaya Drug Company Pvt. Ltd., Amway Corporation, and other rising startups, among others. All of these players are contributing to the market’s growth with their new efficient toothpowder product launches, their investments in the market, and their collaborations.
Conclusion
Due to growing awareness of oral hygiene practices and other related health issues, including dental caries, the market for toothpaste products has grown globally. The demand for tooth powder, however, is far lower than that for toothpaste. Nevertheless, some consumers, especially the elderly, have faith in tooth powders. The widespread usage of natural products in cities is another factor in tooth powder's continued use in urban areas. Moreover, natural ingredients are offered in products such as Vicco Vajradanti, Patanjali, and Dabur Lal Dant Manjan, which increase the popularity of toothpowders.
In addition, new and old market players are coming up with new innovations that assist in better oral health for the population at economical prices, especially natural toothpowders that are made from peppermint, sea salt, clove, turmeric, baking soda, neem, and others, which aid in the market's growth.