The India consumer appliances market is anticipated to grow at a CAGR of 7.5% during the forecast period (2020-2026). The growth of the country is attributed to the increasing disposable income of the people and increasing product offerings from global and domestic companies. Growth in electricity and internet infrastructure development is also fostering the market growth. Moreover, increasing urbanization and exposure to the western lifestyle is also driving the middle-class to possess more and more luxury appliances for domestic as well as personal use.
Global brands as well as domestic brands are actively working in the country’s consumer electronics market. White goods which include large home appliances such as refrigerators, AC, washing machines holds a major market share in the country and some companies are ruling the market. As per India Brand Equity Foundation, in washing machines and refrigerators, the top five companies maintained more than 75% of the country’s market.
Browse the full report description of "India Consumer Appliances Market Size, Share & Trends Analysis Report by Product Type (Air Solution, Entertainment, Laundry & Cleanliness, Connectivity, Water Solution, Kitchen Appliances, Grooming Accessories, Wearables, and Other Consumer Appliances), By Usage (Personal Care/Individual and Domestic Use), By Distribution Channel (Online and Offline), Forecast Period 2020-2026" at https://www.omrglobal.com/industry-reports/india-consumer-appliances-market
Moreover, in AC and fans, the market share of the top five players is in the range of 55% and 60%. However, the kitchen appliances market is highly fragmented as the top five players have a market share of in the range of 30% to 35% only. These companies are adopting various growth strategies including mergers, & acquisitions, new product launches, collaborations with the government, and new marketing campaigns to stay competitive in the market.
Market Coverage
o By Product Type
o By Usage
o By Distribution Channel
Key questions addressed by the report
o Recovery Timeline
o Deviation from the pre-COVID-19 forecast
o Most affected segment
India Consumer Appliances Market Report Segment
By Product Type
o HVAC System
o Air Purifier
o Air Cooler
o Fans and Exhaust Fans
o Television
o Speaker, Smart Speaker & Radio
o Gaming Console
o Digital Camera
o Washing Machine & Dryers
o Dishwasher
o Vacuum Cleaner
o Smartphone
o Tablets
o Desktop & Laptop (& Accessories)
o Water Purifier
o Water Geyser
o Water Pump
o Refrigerators
o Microwave
o Mixer & Juicer
o Stove & Hobs
o Other
By Usage
By Distribution Channel
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