The Indian online entertainment market is expected to exhibit a rapid CAGR of 19.5% during the forecast period (2020-2026). Indian online entertainment space is hyper-competitive and has attracted varying types of players which offer varied value propositions to the consumers and have different business models. All large successful broadcasters in India have launched their own OTT (Over-the-top) platforms including Hotstar, Voot, Sony Liv, and Zee 5. These companies have made available their wide-ranging TV content libraries on online space, appended by additional content via licensing and originals. These players have enjoyed a sturdy brand and customer awareness compelled by their strong TV brands, in India. These OTTs have a combination of behind the paywall content and ad-supported. This is unique to India and Indian broadcasters have been quick off the block and hence well-entrenched in the online entertainment space.
Browse the full report description of "Indian Online Entertainment Market Size, Share & Trends Analysis Report by Device (Laptops/ Desktops/Tablets, Smart TVs/Monitors/Projectors, and Smartphones, Virtual Reality, and Others), by Platform (Audio Streaming, Video Streaming, Gaming, and Internet Radio), Forecast Period (2020-2026)" at https://www.omrglobal.com/industry-reports/indian-online-entertainment-market
Further, global OTTs such as Netflix, YouTube, and Amazon Prime have extended their services into India. Historically, YouTube set the trend for online video watching among Indians. In the last few years, major international OTTs have started investing in local Indian content substantially. In addition, the telcos including Airtel, Jio, and Vodafone-Idea are building aggregator models- aggregating content across multiple platforms and providing a payment interface. They are also leveraging access to other OTTs as a differentiating factor to drive consumer retention and acquisition.
Market Coverage
Key questions addressed by the report
o Recovery Timeline
o Deviation from the pre-COVID forecast
o Most affected region/segment
India Online Entertainment Market Report Segment
By Device
By Platform
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