US Candy Market to Reach $52,089 Million by 2035 with Non-Chocolate Candy Driving Growth

US candy market was valued at $34,047 million in 2025 and is projected to reach $52,089 million by 2035, growing at a CAGR of 4.4% during the forecast period (2026–2035). Non-chocolate candy is expected to capture an increasing share of overall confectionery sales as consumer preferences shift toward gummies, mints, and other sugar-based treats. While Generation X currently accounts for the largest portion of candy unit sales, younger generations, including Millennials and Gen Z, are driving emerging trends and shaping future demand. These younger consumers are drawn to innovative flavors, fun formats, and products that offer both indulgence and novelty. Seasonal occasions, digital engagement, and social media influence are also playing a significant role in their purchasing decisions. Brands are responding with targeted marketing, new product launches, and unique packaging to appeal to these groups. Health-conscious and better-for-you options are gradually gaining traction among younger buyers. Retailers report that this evolving demographic is expanding the overall candy market. As a result, non-chocolate candy is positioned for growth and continued relevance across diverse consumer segments.

Browse the full report description of “US Candy Market Size, Share & Trends Analysis Report by Type (Hard-Boiled Candies, Pastilles, Gums, Jellies & Chews, Toffees, Lollipop, Twist & Stick candy, and Others), By Flavor (Caramel, Chocolate, Mint, Coffee, Fruits and Other) By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, and Online Channel), Forecast Period 2026-2035” at https://www.omrglobal.com/industry-reports/us-candy-market

Non-chocolate candy outperformed in 2024, reaching $12.7 billion in sales with a 4.9% increase compared to the previous year. Unit sales were slightly down by 0.3% year-over-year. This reflects strong demand and growing market share for non-chocolate confectionery products. Gummies, mints, and other sugar-based treats contributed significantly to this growth.

Leading US Candy Companies Expand Portfolios with Innovative Textures and Formats

The major companies operating in the US candy market include Ferrero U.S.A., Inc, Lindt & Sprüngli Inc., Mars, Inc., Mondelez International, Inc. and The Hershey Company, among others. The major players in the US candy market are increasingly focusing on product innovation and format diversification to capture evolving consumer preferences.

• In January 2026, The Hershey Company partnered with Shaquille O’Neal to launch Shaq-A-Licious SLAMS, a multi-textural gummy candy featuring watermelon, strawberry and orange balls with a chewy sour mango ring. The product allows consumers to stack, mix and match the gummy components for a playful snacking experience. Shaq-A-Licious SLAMS is now available at retailers nationwide.

• In October 2025, Mars Wrigley launched M&M'S Pop'd Caramel, the brand’s first freeze-dried candy, following the success of Skittles Pop'd in 2024. The product features the classic caramel flavour in a light, crispy format and will initially be available in 5.5oz pouches via TikTok Shop and MMS.com, with nationwide distribution planned for January 2026. The launch reflects growing consumer interest in novel textures and snacking experiences.

Market Coverage

• The market number available for – 2025-2035
• Base year- 2025
• Forecast period- 2026-2035
• Segment Covered-
  • By Type
  • By Flavor
  • By Distribution Channel
• Competitive Landscape - Ferrero U.S.A., Inc, Lindt & Sprüngli Inc., Mars, Inc., Mondelez International, Inc. and The Hershey Company, among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

US Candy Market Report Segment

By Type

• Hard-Boiled Candies
• Pastilles, Gums, Jellies, and Chews
• Toffees
• Lollipop, Twist & Stick candy
• Others

By Flavor

• Caramel
• Chocolate
• Mint
• Coffee
• Fruits
• Other (Coconut, Butterscotch)

By Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Online Channel

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