The US gummy vitamins market is anticipated to grow significantly at a CAGR of 7.1% over the forecast period (2021-2027). The key aspect that drives the growth of the US gummy vitamins market includes the increasing consumption of dietary supplements by consumers across the country. For instance, in 2019, a CRN survey reported a potential use of multivitamins (58.0%), followed by Vitamin D (31.0%), Vitamin C (28.0%), and Protein (21.0%) in the US. Under the law of the Dietary Supplement Health and Education Act (DSHEA), dietary supplement manufacturers make sure the safety of the dietary supplement products.
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Another factor that drives the growth of the market includes the rising prevalence of various chronic diseases across the country. For instance, diabetes; as per the American Diabetes Association, in 2018, 34.2 million Americans, or 10.5% of the population, were living with diabetes in the US. There is also increased awareness regarding one’s health and the consumption of dietary supplements across the country. Millennials are significantly aware of their health and prefer to consume nutritional foods and supplements to meet their adequate nutrition requirements. Therefore, the rising number of millennials is the major factor that is accelerating market growth in the country.
Market Coverage
Key questions addressed by the report
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected segment
US Gummy Vitamins Market – Segmentation
By Category
By Product Type
o Vitamin C
o Vitamin D
o Biotin
o Others
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