Increased Concerns Regarding the Well-Being to Create Scope for the US Personal Care Appliances Market Growth

Published: May 2021

The US personal care appliances market is anticipated to grow significantly at a CAGR of 6.1% over the forecast period (2021-2027). The key aspect that drives the growth of the US personal care appliances market includes the inclination of the people in the country towards well-being; also, the people in the country are concerned regarding their skin and hair health which makes a significant scope for the growth of the market over the forecast period. Besides, there has also been a substantial demand for oral care appliances, such as electric toothbrushes and teeth whiteners in the country which creates scope for the US personal care appliance market growth.

Browse the full report description of "US Personal Care Appliances Market Size, Share & Trends Analysis Report by Gender (Men, Women, and Unisex), by Appliance Type (Shaving & Grooming Appliances, Hair Styling Appliances, Oral Care Appliances, Massager, and Others), and by Distribution Channels (Online Channel and Offline Channel (Supermarkets & Hypermarkets, Departmental Stores, and Specialty Stores) Forecast, 2021-2027" at https://www.omrglobal.com/industry-reports/us-personal-care-appliances-market

Besides, the efforts by the key players to cope up in the competitive market as well as to leverage the customer with the best products is another driving factor of the market. For instance, in 2018, L'Oréal SA’s electric facial cleansers brand, Clarisonic has launched the Mia Smart cleanser. The novel multifunctional device launched by the company can be utilized for facial cleansing, anti-aging massages, and even make-up blending. The launch of the novel products by the personal care appliances company attracts competitors to come up with innovative products and business models. Hence, this creates lucrative growth opportunities for the market over the forecast period. 

Market Coverage

  • Market number available for – 2020-2027
  • Base year- 2020
  • Forecast period- 2021-2027
  • Segment Covered- By Gender, Appliance Type, and Distribution Channel
  • Country Covered- The US 
  • Competitive Landscape- Johnson & Johnson Services Inc., Koninklijke Philips NV, Panasonic Corp., The Procter & Gamble Co., Unilever PLC, Colgate-Palmolive Co., and Lion Corp. among others

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment dominates the market in base year?
  • Which segment will project fastest growth in the market?
  • How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected segment

  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

US Personal Care Appliances Market – Segmentation

By Gender

  • Men
  • Women
  • Unisex

By Appliance Type

  • Shaving & Grooming Appliances

o Trimmers

o Shavers

o Epilator

o Clippers

  • Hair Styling Appliances

o Hair Straightening Machine & Brush

o Hair Dryers

o Hair Curlers

o Others (Hair Crimpers)

  • Oral Care Appliances

o Electric Toothbrush

o Teeth Whiteners

  • Massager

o Foot Massager

o Body Massager

o Face Massager

  • Others (Steamers & Vaporizers, Heating Pads)

By Distribution Channel

  • Online Channel 
  • Offline Channel

o Supermarkets & Hypermarkets

o Departmental Stores

o Specialty Stores

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