Air Freshener Market
Global Air Freshener Market Size, Share & Trends Analysis Report by Product (Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, and Candles Air Fresheners), by Application (Residential, Commercial, and Automotive), and by Distribution (Online and Offline) Forecast Period (2022-2028)
The global air freshener market is anticipated to grow at a significant CAGR of 3.8% during the forecast period. The increasing demand of electric air fresheners is driving the air freshener market. Consumers are switching towards the electric air fresheners for long lasting fragrance. People prefer to use electric air fresheners over the spray fresheners. People are attracted towards electric air fresheners due to its portability and it is way more convenient as compare with other air fresheners. There are many innovations taking place in air freshener market. For instance, in January 2019, Procter & Gamble Co. introduced new room-freshening device called Airia, which uses ink-jet technology and can be managed with a smartphone app.The airia air freshenerdepends on ink-jet nozzle technology to spray scent elements into the air with up to 100,000 tiny and gravity-defying droplets. The use of smart phone to control a air freshener is the most demanded innovation in the air freshener market and it makes it even more convenient to use.
Impact of COVID-19 Pandemic on Global Air Freshener Market
The use and demand for air freshener market has been increased during COVID-19 pandemic. People stayed at home during the COVID-19 pandemic which leads to the growth in air freshener market. Consumers were at home for 24/7 which increased the use of air fresheners in the home. Air fresheners were used more in residential segment during the COVID-19 pandemic to keep the environment positive and fresh throughout the day.
Segmental Outlook
The global air freshener market is segmented based on the product, application, and distribution channel. Based on the product, the market is segmented intosprays/aerosols, electric air fresheners, gels air fresheners, and candles air fresheners. Based on the application, the market is sub-segmented into the residential, commercial, and automotive. Based on the distribution channel, the market is sub-segmented into online and offline. The above mentioned segments can be customized as per the requirements.
Global Air Freshener Market Share by Application, 2021 (%)
The Residential Segment is Expected to Hold the Major Share in the Global Air Freshener Market
Residential Segment is expected to hold the major market share in the global air freshener market. Air fresheners are mostly used in residential area as compare with commercial and automotive segments. People uses spray air fresheners more in the houses but as per changing preferences are choices of the people, consumers are switching towards the electric air fresheners. Many companies are manufacturing and selling air fresheners built with smart technology and plug-in feature. For instance, Febreze Fade Defy PLUG, the microchip smart technology that is programmed to digitally manage temperatures to control how much scent is released to smell first-day fresh for 50 days (on low). This new technology solves the most common consumer complaint that the plug-in air fresheners release a lot of scent at first, but after a while, they’re barely working.
Regional Outlooks
The global air freshener market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for particular region or country level as per the requirement.
Global Air Freshener Market Growth, by Region 2021-2027
The Europe Region is Expected to Hold the Major Share in the Global Air Freshener Market
Europe region is expected to hold the major share in global air freshener market due to the high use of quality products in the European region. The living standard and lifestyle of the people increases the use of air fresheners. Consumers prefer to use air fresheners on daily basis to keep their surroundings fresh and enjoyable. Consumers were demanding the air fresheners with reduced batteries for the daily purpose due to which many companies came up tih the technology in which lesser batteries are required for the functioning of air freshner. Consumers uses air fresheners on daily basis for which they want a good looking desing that goes well with their house interiors. To make the air fresheners more attractive manufacturers also started to focusing on the design and color of the air fresheners. For instance, in july 2020, Reckitt & Benckiser partnered with product design and development consultancy DCA to transform the air freshener device, with the redesigning of shape with softer curves and the inclusion of a flower effect with the spray hole integrated into the device. DCA also reduced the number of batteries required from two to one.
Market Players Outlook
The major companies serving the global air freshener market include Dabur India Ltd (odonil), Reckitt Benckiser Group PLC., Godrej Consumer Products Ltd., S.C. JOHNSON & SON, INC., Farcent Enterprise Co. Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance,
The Report Covers
- Market value data analysis of 2021and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global air freshener market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Air Freshener Market
• Recovery Scenario of Global Air Freshener Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. BY Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Key Strategy Analysis
3.3. Impact of Covid-19 on Key Players
4. Market Segmentation
4.1. Global Air Freshener Market by Product
4.1.1. Sprays/Aerosols
4.1.2. Electric Air Fresheners
4.1.3. Gels Air Fresheners
4.1.4. Candles Air Fresheners
4.2. Global Air Freshener Market by Application
4.2.1. Residential
4.2.2. Commercial
4.2.3. Automotive
4.3. Global Air Freshener Market by Distribution Channel
4.3.1. Online
4.3.2. Offline
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Airance
6.2. airroma.in
6.3. Dabur India Ltd (odonil)
6.4. Farcent Enterprise Co. Ltd.
6.5. Godrej Consumer Products Ltd.
6.6. Herbal Strategi
6.7. Kobayashi Pharmaceutical Co., Ltd.
6.8. Newell Brands
6.9. Procter & Gamble
6.10. Reckitt Benckiser Group PLC.
6.11. Scentsible, LLC.
6.12. S.C. JOHNSON & SON, INC.
6.13. smeltt
1. GLOBAL AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028($ MILLION)
2. GLOBAL AIR FRESHENER IN SPRAYS/AEROSOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
3. GLOBAL AIR FRESHENER IN ELECTRIC AIR FRESHENERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
4. GLOBAL AIR FRESHENER IN GELS AIR FRESHENERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
5. GLOBAL AIR FRESHENER IN CANDLES AIR FRESHENERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
6. GLOBAL AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028($ MILLION)
7. GLOBAL AIR FRESHENER FOR RESIDENTIAL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
8. GLOBAL AIR FRESHENER FOR COMMERCIAL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
9. GLOBAL AIR FRESHENER FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
10. GLOBAL AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028($ MILLION)
11. GLOBAL AIR FRESHENER IN ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
12. GLOBAL AIR FRESHENER IN OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028($ MILLION)
13. GLOBAL AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028($ MILLION)
14. NORTH AMERICAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028($ MILLION)
15. NORTH AMERICAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028($ MILLION)
16. NORTH AMERICAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028($ MILLION)
17. NORTH AMERICAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028($ MILLION)
18. EUROPEAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028($ MILLION)
19. EUROPEAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028($ MILLION)
20. EUROPEAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028($ MILLION)
21. EUROPEAN AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028($ MILLION)
22. ASIA-PACIFIC AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028($ MILLION)
23. ASIA-PACIFIC AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028($ MILLION)
24. ASIA-PACIFIC AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028($ MILLION)
25. ASIA-PACIFIC AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028($ MILLION)
26. REST OF THE WORLD AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028($ MILLION)
27. REST OF THE WORLD AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028($ MILLION)
28. REST OF THE WORLD AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028($ MILLION)
29. REST OF THE WORLD AIR FRESHENER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION, 2021-2028($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL AIR FRESHENER MARKET, 2021-2028($ MILLION)
2. IMPACT OF COVID-19 ON GLOBAL AIR FRESHENER MARKET BY SEGMENT, 2021-2028($ MILLION)
3. RECOVERY OF GLOBAL AIR FRESHENER MARKET, 2022-2028 (%)
4. GLOBAL AIR FRESHENER MARKET SHARE BY PRODUCT, 2021 VS 2028(%)
5. GLOBAL AIR FRESHENER IN SPRAYS/AEROSOLS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
6. GLOBAL AIR FRESHENER IN ELECTRIC AIR FRESHENERS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
7. GLOBAL AIR FRESHENER IN GELS AIR FRESHENERS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
8. GLOBAL AIR FRESHENER IN CANDLES AIR FRESHENERS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
9. GLOBAL AIR FRESHENER MARKET SHARE BY APPLICATION, 2021 VS 2028(%)
10. GLOBAL AIR FRESHENER FOR RESIDENTIAL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
11. GLOBAL AIR FRESHENER FOR COMMERCIAL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
12. GLOBAL AIR FRESHENER FOR AUTOMOTIVE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
13. GLOBAL AIR FRESHENER MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028(%)
14. GLOBAL AIR FRESHENER IN ONLINE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
15. GLOBAL AIR FRESHENER IN OFFLINE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
16. GLOBAL AIR FRESHENER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028(%)
17. US AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
18. CANADA AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
19. UK AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
20. FRANCE AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
21. GERMANY AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
22. ITALY AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
23. SPAIN AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
24. REST OF EUROPE AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
25. INDIA AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
26. CHINA AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
27. JAPAN AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
28. SOUTH KOREA AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
29. REST OF ASIA-PACIFIC AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
30. REST OF THE WORLD AIR FRESHENER MARKET SIZE, 2021-2028($ MILLION)
