All-terrain vehicle Market

All-terrain vehicle Market Size, Share & Trends Analysis Report by Engine type (400cc, 400-800cc, 800c and above), by Power output (50-100kw, 100kw and above), and by End-User (Agriculture, Military, Mountaineering, Others) Forecast Period (2024-2031)

Published: Mar 2024 | Report Code: OMR2028226 | Category : Automotive and Transportation | Delivery Format: /

All-terrain vehicle market is anticipated to grow at a CAGR of 6.23% during the forecast period (2024-2031). All-terrain vehicle is used for transportation and its consists of different segments where industry is going to see major big step-steps from its players. 

global all-terrain vehicle market dynamics

Market Dynamics

Product advancement in all possible area 

It was seen that product development is becoming the major factor for its demand. All-Terrain vehicles need to be innovative and easy to handle, for this every market player is trying their best to provide best product to their customer. Development such as safety, smartphone integration, better communication systems, improved horsepower, better tracks, good suspension, quality wheels, enhanced clutch and many more. This advancement is taking continuously in the largest market North America where key players are working on its advancement.  

Electrification wave in All-terrain vehicle 

Globally, there is a trend of using sustainable energy generation. The All-terrain vehicles are used in races and military where usage of petrol and diesel can be replaced with batteries. This will reduce accidents and make vehicles faster and light-weighted. Thus, several industries are heavily investing in the All-terrain vehicle industry which will support them to achieve net-zero carbon emissions in coming years. Powerland Goes Global with Electric ATVs and UTVs - CEO & Co-Founder, Tej Naik

Market Segmentation

Our in-depth analysis of the global All-terrain vehicle market includes the following segments by engine type, power output, end-user.  

  • Based on engine type, the market is sub-segmented into 400cc, 400-800cc, 800cc and above.
  • Based on power output, the market is bifurcated into 50-100kw and 100kw and above.
  • Based on end-user, the market is augmented into agriculture, military, mountaineering and others. 

Global All-Terrain Vehicles Demanded on Types of Engines  

Based on the types of engines, the global All-terrain vehicle market is sub-segmented into 400cc, 400-800cc, 800 and above.  Among these, 400-800cc sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the usage in different areas its efficient to use and easy for deployment in wild areas for rescues. 

ATV in Military Holds Sub-segment to Hold a Considerable Market Share

The US govt is giving more emphasis on usage of All-terrain vehicles in military as its usage in special operations, reconnaissance, supply deliveries, rapid deployment. Modern military use it for towing and carrying weapons, medical equipment’s. Its always work as a valuable support to in difficult grounds for military. Increase in its usage will impact positive from government which plays key changers in its demand advancement.   

All-Terrain Vehicles in Agriculture Sub-segment is Expected to Grow Over the Coming Years

ATV is commonly used to inspect livestock, to fertilize and apply chemicals, to supervise field and many other works where we use ATVs. It is seen that use in this segment is increasing daily and it is very efficient to use in fields. ATVs are built for towing and used as the substitute of tractors which is costly, also it can be in other areas as mode of transportation. 

Regional Outlook

The global All-terrain vehicle market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). 

North America countries to invest in All-terrain vehicles 

  • The Indian company Powerland ATV is introducing a high-speed electric ATV called the Tachyon to the US and EU markets this summer. 
  • Honda is investing in Electric Powersports which will open new options for the consumers with old brands 

Global All-Terrain Vehicle Market Growth by Region 2024-2031

global all-terrain vehicle market growth, by region

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to the presence of rising demand for All-terrain vehicles. CFMOTO reveals new ATVs and bikes at AIMExpo-CFORECE 800 touring ATV, offering an offering two passenger for better experience. 

Apart from this, Yamaha Unveils 2024 Proven Off-Road ATV and Side-by-Side Lineup Yamaha Motor Corp., USA, has introduced new and improved off-road vehicles for the year 2024. These include Side-by-Side (SxS) and ATV models. The company has focused on making these vehicles better by adding new technology and features. The goal is to offer off-road enthusiasts the best possible experience, ensuring that the vehicles are capable, comfortable, and instill confidence, whether people are tackling challenging terrains or going on exciting adventures. 

Market Players Outlook

global all-terrain vehicle market players outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the global All-terrain vehicle market include BPR, CFMOTO, Hisun, Honda, Kawasaki, KYMCO, Lihani, and among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in March 2022, Afyren SAS announced the launch of Afyren NEOXY, the first large All-terrain vehicle plant in France. In 2024, the production of bio-based carboxylic acids is expected to increase by 16,000 metric tons, saving 30,000 tons of carbon dioxide (CO2). Not changed as no news of collaboration among key players was found and also other market research websites, they didn’t give proper data.  

The Report Covers

  • Market value data analysis of 2023 and forecast to 2031.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global All-terrain vehicle market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Analyst Insight & Current Market Trends

2.1.1. Key Findings

2.1.2. Recommendations

2.1.3. Conclusion

3. Competitive Landscape

3.1. Polaris Inc 

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. Yamaha Corporation.

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. American Honda motor co. inc.

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Textron Inc

3.4.1. Overview

3.4.2. Financial Analysis 

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. Suzuki Motor Corporation 

3.5.1. Overview

3.5.2. Financial Analysis 

3.5.3. SWOT Analysis

3.5.4. Recent Developments

3.6. Key Strategy Analysis

4. Market Segmentation

4.1. Global All-terrain vehicle Market by Engine length 

4.1.1. 400cc

4.1.2. 400-800cc

4.1.3. 800cc and above

4.2. Global All-terrain vehicle Market by Power Output 

4.2.1. 50-100 kw

4.2.2. 100kw and above

4.3. Global All-terrain vehicle Market by End-user

4.3.1. Agriculture

4.3.2. Military 

4.3.3. Mountaineering

4.3.4. Others  

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Suzuki Motorcycle India Pvt Ltd

6.2. Can-Am 

6.3. Arctic Cat

6.4. Kymco

6.5. Kawasaki 

6.6. DRR

6.7. Linhai 

6.8. CFMoto

6.9. BRP Inc

6.10. Deere Company 

6.11. Tao Tao

6.12. Apollo

6.13. Aeon motor

6.14. Kubota 

6.15. Alpha Sports

1. GLOBAL ALL-TERRIAN VEHICLE MARKET RESEARCH AND ANALYSIS BY ENGINE TYPE, 2023-2031 ($ MILLION)

2. GLOBAL 400cc IN ALL-TERRIAN ENGINE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

3. GLOBAL 400-800cc IN ALL-TERRIAN VEHICLE IN ENGINE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

4. GLOBAL  800cc AND ABOVE IN ALL-TERRIAN VEHICLE ENGINE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

5. GLOBAL ALL-TERRIAN VEHICLE MARKET RESEARCH AND ANALYSIS BY POWER OUTPUT, 2023-2031 ($ MILLION)

6. GLOBAL 50KW IN ALL-TERRIAN VEHICLE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

7. GLOBAL 100KW AND ABOVE IN ALL-TERRIAN VECHILE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

8. GLOBAL ALL-TERRIAN MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)

9. GLOBAL AGRICULTURE IN ALL-TERRIAN USER MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

10. GLOBAL MILITARY IN ALL-TERRIAN USERD MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

11. GLOBAL MOUNTAINEERING IN ALL-TERRIAN VEHCILE USERD MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

12. GLOBAL ALL-TERRIAN VEHICLE USERD IN OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

13. NORTH AMERICAN ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)

14. NORTH AMERICAN ALL-TERRIAN VEHICLE MARKET RESEARCH AND ANALYSIS BY ENGINE TYPE, 2023-2031 ($ MILLION)

15. NORTH AMERICAN ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY POWER OUTPUT, 2023-2031 ($ MILLION)

16. NORTH AMERICAN ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)

17. EUROPEAN ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)

18. EUROPEAN ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY ENGINE TYPE, 2023-2031 ($ MILLION)

19. EUROPEAN ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY POWER OUTPUT, 2023-2031 ($ MILLION)

20. EUROPEAN ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2023-2031 ($ MILLION)

21. ASIA-PACIFIC ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)

22. ASIA-PACIFIC ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY ENGINE TYPE, 2023-2031 ($ MILLION)

23. ASIA-PACIFIC ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY POWER OUTPUT, 2023-2031 ($ MILLION)

24. ASIA-PACIFIC ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)

25. REST OF THE WORLD ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY REGION -, 2023-2031 ($ MILLION)

26. REST OF THE WORLD ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY ENGINE TYPE, 2023-2031 ($ MILLION)

27. REST OF THE WORLD ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY POWER OUTPUT, 2023-2031 ($ MILLION)

28. REST OF THE WORLD ALL-TERRIAN VEHCILE MARKET RESEARCH AND ANALYSIS BY END USER, 2023-2031 ($ MILLION)

1. GLOBAL ALL-TERRIAN VEHCILE MARKET SHARE BY ENGINE TYPE, 2023 VS 2031 (%)

2. GLOBAL 400cc IN ALL-TERRIAN VEHCILE MARKET SHARE BY REGION, 2023 VS 2031 (%)

3. GLOBAL 400-800cc IN ALL-TERRIAN VEHCILE MARKET SHARE BY REGION, 2023 VS 2031 (%)

4. GLOBAL 800cc AND ABOVE IN ALL-TERRIAN VEHCILE MARKET SHARE BY REGION, 2023 VS 2031 (%)

5. GLOBAL ALL-TERRIAN VEHCILE MARKET SHARE BY POWER OUTPUT, 2023 VS 2031 (%)

6. GLOBAL 50KW IN ALL-TERRIAN VEHICLE MARKET SHARE BY REGION, 2023 VS 2031 (%)

7. GLOBAL 100KW AND ABOVE IN ALL-TERRIAN VEHICLE MARKET SHARE BY REGION, 2023 VS 2031 (%)

8. GLOBAL ALL-TERRIAN VEHICLE MARKET SHARE BY END USERR, 2023 VS 2031 (%)

9. GLOBAL AGRUCULTURE IN ALL-TERRIAN VEHCILE MARKET SHARE BY REGION, 2023 VS 2031 (%)

10. GLOBAL MILITARY IN ALL-TERRIAN VEHCILE MARKET SHARE BY REGION, 2023 VS 2031 (%)

11. GLOBAL MOUNTAINEERING IN ALL-TERRIAN VEHCILE MARKET SHARE BY REGION, 2023 VS 2031 (%)

12. GLOBAL ALL-TERRIAN VEHCILE IN OTHER MARKET SHARE BY REGION, 2023 VS 2031 (%)

13. GLOBAL ALL-TERRIAN VEHCILE MARKET SHARE BY REGION, 2023 VS 2031 (%)

14. US ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

15. CANADA ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

16. UK ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

17. FRANCE ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

18. GERMANY ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

19. ITALY ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

20. SPAIN ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

21. REST OF EUROPE ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

22. INDIA ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

23. CHINA ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

24. JAPAN ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

25. SOUTH KOREA ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

26. REST OF ASIA-PACIFIC ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

27. LATIN AMERICA ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)

28. MIDDLE EAST AND AFRICA ALL-TERRIAN VEHCILE MARKET SIZE, 2023-2031 ($ MILLION)