ATV & UTV Market

Global ATV & UTV Market Size, Share & Trends Analysis Report by Vehicle Type (ATV, UTV), by Propulsion Type (Gasoline Powered, Diesel Powered, Electric Powered), by End-User (Agriculture, Construction, Military, Recreational, Mountaineering), by Drivetrain Type (Two-Wheel Drive, Three-Wheel Drive, All-Wheel Drive), by Engine Size (Less than 400 CC, 400 to 800 CC, and More than 800 CC) Forecast period (2021-2027)

Published: Sep 2021 | Report Code: OMR2024090 | Category : Automotive and Transportation | Delivery Format: /

The global ATV & UTV market is anticipated to exhibit significant CAGR of 4.1% during the forecast period (2021-2027). The primary factors that are driving the global ATV and UTV market include the increasing trend of adventure sports and entertainment, the use of ATV and UTV in military operations, and government regulations to promote the development of the ATV and UTV industries. ATV and UTVs are getting popular over the years owing to the rising recreational activities. Tourism councils have started to integrate activities as trekking and hiking focused on ATV and UTV by building tracks to attract and hold tourists for a longer period of time in their countries. Annual championships are organized by plenty of countries, and this is gaining huge success as anyone able to drive ATV can compete in these championships. This rising trend of adventure sports draws visitors, and thus,is anticipated to augment the market growth of ATV and UTV over the forecast period.

Impact of COVID-19 pandemic on ATV & UTV industry

The COVID-19 outbreak has disrupted the supply chain of the global ATV & UTV industry. The travel and  trade restrictions imposed by several governments across the globe has made negative impact on the demand for off-road vehicles. The decline in the demand for off-road vehicles during COVID-19 pandemic has reflected in the sales of ATV & UTV in 2020. However, with the becoming situation, the market is anticipated to grow steadily with the improvement of economic activities across the globe.  

Segmental Outlook  

The ATV & UTV market is segmented on the basis of vehicle type, propulsion type, end-user, drivetrain type, and engine size. Based on vehicle type, the ATV & UTV market is segmented into ATV UTV. Based on propulsion type, the ATV & UTV market is segmented into gasoline powered, electric powered and diesel powered. Based on end-user, the market is segmented into agriculture, construction, military, recreational, mountaineering. Based on drivetrain type, the market is segmented into two-wheel drive, three-wheel drive, and all-wheel drive. Based on engine size, the market is segmented into less than 400 cc, 400 to 800 cc, and more than 800 cc. 

Recreational Segment held Considerable Share based on End-user

 The recreational segment held considerable share in the ATV & UTV market based on end-user. The segmental growth is attributed to the high popularity of camping and hiking activities. In addition, the development of new ATV tracks will further give a boost to the segmental growth of the market. For instance, Grand Prairie will soon have an off-road park where residents can drive vehicles through water, mud and dedicated trails. Grand Prairie City Council in March 2021, approved the specific use permit for Lone Star Off-Road Park.

Global ATV & UTV Market Share by End-User, 2020 (%)

Regional Outlook 

The global ATV & UTV market is further segmented on the basis of geography including North America, Europe, Asia-Pacific and Rest of the World. North America is anticipated to hold a considerable market share during the forecast period. The high demand for ATV and UTV in end-user industries such as military & defense, agriculture, and recreational activities is a key factor contributing to the high share of the regional market. The US Army’s Fort Benning military base in Georgia, the US, ordered 32 MV850 ATVs in June 2019 from Polaris Inc. Further, in March 2021, Polaris announced the plan for a full-size electric RANGER, that is supposed to allow departments to incorporate more electric vehicles (EVs) into the fleets with durability. Such innovation by key ATV & UTV market players across the region is again contributing to the regional market growth. 

Global ATV & UTV Market Growth, by Region 2021-2027

Asia-Pacific will augment With the Significant Growth Rate in the ATV & UTV Market 

The growing presence of end-user industries such as recreational, agriculture, aerospace & defense among others across the region is a key factor driving the regional market. The rising implementation of circuits for ATV and UTV riding and growing disposable income in the emerging economies of the region is further expected to drive the growth of the regional market. For instance, in May 2018, ATV Circuit was introduced in Noida for off-road adventure. This launching promoted off-roading in a safely and professional manner. ATV Circuit consistsof a track of 1.5 KM, which is convenient for customized 4x4 ATV that ranges from 80cc to 350cc. This circuit provides various levels and also offers industry leading safety gears for off-road bike rider. In October 2020, KIA Motors Corp. had introduced its plans in order to develop a new standard platform for next-new generation military vehicles, with a significant focus on ATV vehicles. Rising focus of regional ATV & UTV manufacturers to launch new products to capture wide market is further contributing to the regional market growth.

Market Players Outlook

The global ATV & UTV market is characterized by the presence of several market players that are catering to a wide range of customers across the globe. Some of the key vendors of ATV & UTV include Arctic Cat, Honda Motor Co., Ltd., Kawasaki Motors Corp., Polaris Inc., and Yamaha Motor Co., Ltd. and so on. The key vendors of the ATV & UTV are adopting several growth strategies such as mergers & acquisition, collaboration, and partnership, and so on to remain competitive in the ATV & UTV market. 

Recent Development 

  • In April 2021, Arctic Cat had announced to launch a brand new ATV as part of its model year 2022 lineup for dealerships in July. The new Alterra 600 EPS features an all-new engine, drivetrain, and chassis offering, with increased power, better handling, and easier servicing. 

The Report Covers

  • Market value data analysis of 2020 and forecast to 2027.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global ATV & UTV market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market. 

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global ATV & UTV Industry 

Recovery Scenario of Global ATV & UTV Industry

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Overview  

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.2. Impact of COVID on key players

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global ATV & UTV Market by Vehicle Type

5.1.1. ATV

5.1.2. UTV

5.2. Global ATV & UTV Market by Propulsion Type

5.2.1. Gasoline Powered

5.2.2. Diesel Powered

5.2.3. Electric Powered

5.3. Global ATV & UTV Market by End-User

5.3.1. Agriculture

5.3.2. Construction

5.3.3. Military

5.3.4. Recreational

5.3.5. Mountaineering

5.4. Global ATV & UTV Market by Drivetrain Type

5.4.1. Two-Wheel Drive

5.4.2. Three-Wheel Drive

5.4.3. All-Wheel Drive

5.5. Global ATV & UTV Market by Engine Size

5.5.1. Less than 400 CC

5.5.2. 400 to 800 CC

5.5.3. More than 800 CC

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. South Korea

6.3.5. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles 

7.1. American Landmaster

7.2. Arctic Cat Inc.

7.3. Asp Group Sro 

7.4. Automotive Energy Supply Corp.

7.5. Bombardier Recreational Products Inc.

7.6. Cectek

7.7. Cfmoto

7.8. Club Car, Llc

7.9. Contemporary Amperex Technology Co., Ltd.

7.10. Drr Usa

7.11. Hisun Motors Corp.

7.12. Hitachi Chemical Co., Ltd

7.13. Honda Motor Co. Ltd.

7.14. Johnson Controls International Plc

7.15. Lg Chem Ltd.

7.16. Nikola Corp. 

7.17. Panasonic Corp.

7.18. Polaris Industries Inc.

7.19. Segway Technology Co., Ltd.

7.20. Solvay Group

7.21. Tesla, Inc.

7.22. Toshiba Corp.


1. GLOBAL ATV & UTV MARKET BY VEHICLE TYPE, 2020-2027 ($ MILLION)

2. GLOBAL ATV MARKET BY REGION, 2020-2027 ($ MILLION)

3. GLOBAL UTV MARKET BY REGION, 2020-2027 ($ MILLION)

4. GLOBAL ATV & UTV MARKET BY PROPULSION TYPE, 2020-2027 ($ MILLION)

5. GLOBAL GASOLINE POWERED ATV & UTV MARKET BY REGION, 2020-2027 ($ MILLION)

6. GLOBAL DIESEL POWERED ATV & UTV MARKET BY REGION, 2020-2027 ($ MILLION)

7. GLOBAL ELECTRIC POWERED ATV & UTV MARKET BY REGION, 2020-2027 ($ MILLION)

8. GLOBAL ATV & UTV MARKET BY END-USER, 2020-2027 ($ MILLION)

9. GLOBAL ATV & UTV  FOR AGRICULTURE MARKET BY REGION, 2020-2027 ($ MILLION) 

10. GLOBAL ATV & UTV FOR CONSTRUCTION MARKET BY REGION, 2020-2027 ($ MILLION)

11. GLOBAL ATV & UTV FOR MILITARY MARKET BY REGION, 2020-2027 ($ MILLION)

12. GLOBAL ATV & UTV FOR HEALTHCRAE MARKET BY REGION, 2020-2027 ($ MILLION)

13. GLOBAL ATV & UTV FOR MOUNTAINEERING MARKET BY REGION, 2020-2027 ($ MILLION) 

14. GLOBAL ATV & UTV MARKET BY DRIVE TRAIN TYPE, 2020-2027 ($ MILLION)

15. GLOBAL ATV & UTV FOR TWO-WHEEL DRIVE MARKET BY REGION, 2020-2027 ($ MILLION)

16. GLOBAL ATV & UTV FOR THREE-WHEEL DRIVE MARKET BY REGION, 2020-2027 ($ MILLION)

17. GLOBAL ATV & UTV FOR ALL-WHEEL DRIVE MARKET BY REGION, 2020-2027 ($ MILLION)

18. GLOBAL ATV & UTV MARKET BY ENGINE SIZE, 2020-2027 ($ MILLION)

19. GLOBAL ATV & UTV FOR LESS THAN 400 CC MARKET BY REGION, 2020-2027 ($ MILLION)

20. GLOBAL ATV & UTV FOR 400 TO 800 CC MARKET BY REGION, 2020-2027 ($ MILLION)

21. GLOBAL ATV & UTV MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)

22. NORTH AMERICAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2020-2027 ($ MILLION)

23. NORTH AMERICAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY PROPULSION TYPE, 2020-2027 ($ MILLION)

24. NORTH AMERICAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

25. NORTH AMERICAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY DRIVE TRAIN TYPE, 2020-2027 ($ MILLION)

26. NORTH AMERICAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY ENGINE SIZE, 2020-2027 ($ MILLION)

27. NORTH AMERICAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

28. EUROPEAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2020-2027 ($ MILLION)

29. EUROPEAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY PROPULSION TYPE, 2020-2027 ($ MILLION)

30. EUROPEAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

31. EUROPEAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY DRIVE TRAIN TYPE, 2020-2027 ($ MILLION)

32. EUROPEAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY ENGINE SIZE, 2020-2027 ($ MILLION)

33. EUROPEAN ATV & UTV MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

34. ASIA-PACIFIC ATV & UTV MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2020-2027 ($ MILLION)

35. ASIA-PACIFIC ATV & UTV MARKET RESEARCH AND ANALYSIS BY PROPULSION TYPE, 2020-2027 ($ MILLION)

36. ASIA-PACIFIC ATV & UTV MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

37. ASIA-PACIFIC ATV & UTV MARKET RESEARCH AND ANALYSIS BY DRIVE TRAIN TYPE, 2020-2027 ($ MILLION)

38. ASIA-PACIFIC ATV & UTV MARKET RESEARCH AND ANALYSIS BY ENGINE SIZE, 2020-2027 ($ MILLION)

39. ASIA-PACIFIC ATV & UTV MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

40. REST OF THE WORLD ATV & UTV MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2020-2027 ($ MILLION)

41. REST OF THE WORLD ATV & UTV MARKET RESEARCH AND ANALYSIS BY PROPULSION TYPE, 2020-2027 ($ MILLION)

42. REST OF THE WORLD ATV & UTV MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

43. REST OF THE WORLD ATV & UTV MARKET RESEARCH AND ANALYSIS BY DRIVE TRAIN TYPE, 2020-2027 ($ MILLION)

44. REST OF THE WORLD ATV & UTV MARKET RESEARCH AND ANALYSIS BY ENGINE SIZE, 2020-2027 ($ MILLION)


1. IMPACT OF COVID-19 ON GLOBAL ATV & UTV MARKET, 2020-2027 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL ATV & UTV MARKET BY SEGMENT, 2020-2027 ($ MILLION)

3. RECOVERY OF GLOBAL ATV & UTV MARKET, 2021-2027 (%)

4. GLOBAL ATV & UTV MARKET SHARE BY VEHICLE TYPE, 2020 VS 2027 (%)

5. GLOBAL ATV & UTV MARKET SHARE BY PROPULSION TYPE, 2020 VS 2027 (%)

6. GLOBAL ATV & UTV MARKET SHARE BY END-USER, 2020 VS 2027 (%)

7. GLOBAL ATV & UTV MARKET SHARE BY DRIVE TRAIN TYPE, 2020 VS 2027 (%)

8. GLOBAL ATV & UTV MARKET SHARE BY ENGINE SIZE, 2020 VS 2027 (%)

9. GLOBAL ATV & UTV MARKET SHARE BY GEOGRAPHY, 2020 VS 2027, (%)

10. GLOBAL ATV MARKET BY REGION, 2020 VS 2027 (%)

11. GLOBAL UTV MARKET BY REGION, 2020 VS 2027 (%)

12. GLOBAL ATV & UTV  FOR AGRICULTURE MARKET BY REGION, 2020 VS 2027 (%)

13. GLOBAL ATV & UTV FOR CONSTRUCTION MARKET BY REGION, 2020 VS 2027 (%)

14. GLOBAL ATV & UTV FOR TWO-WHEEL DRIVE MARKET BY REGION, 2020 VS 2027 (%)

15. GLOBAL ATV & UTV FOR THREE-WHEEL DRIVE MARKET BY REGION, 2020 VS 2027 (%)

16. GLOBAL ATV & UTV FOR ALL-WHEEL DRIVE MARKET BY REGION, 2020 VS 2027 (%)

17. GLOBAL ATV & UTV FOR LESS THAN 400 CC MARKET BY REGION, 2020 VS 2027 (%)

18. GLOBAL ATV & UTV FOR 400 TO 800 CC MARKET BY REGION, 2020 VS 2027 (%)

19. GLOBAL ATV & UTV FOR ELECTRIC POWERED MARKET BY REGION, 2020 VS 2027 (%)

20. US ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

21. CANADA MARKET ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

22. UK ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

23. GERMANY ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

24. SPAIN ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

25. FRANCE ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

26. ITALY ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

27. REST OF EUROPE ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

28. INDIA ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

29. CHINA ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

30. JAPAN ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

31. REST OF ASIA-PACIFIC ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)

32. REST OF WORLD ATV & UTV MARKET SIZE, 2020-2027 ($ MILLION)