Augmented Reality (AR) in Healthcare Market
Augmented Reality (AR) in Healthcare Market Size, Share & Trends Analysis Report By Technology (Head Mounted Devices and Handheld Devices), by Application (Surgical Application, Rehabilitation, and Training & Medical Education), and by End-User (Hospitals and Clinics, Research Laboratories, and Others), Forecast Period (2025-2035)
Augmented Reality (AR) in healthcare market was valued at $2.3 billion in 2024 and is projected to grow at a CAGR of 25.8% during the forecast period. The market growth is attributed to the adoption of augmented reality (AR) and virtual reality (VR) technologies in the healthcare sector, including technological advancements and digitalization in healthcare, favorable government initiatives, rising healthcare expenditures, growing usage in surgical procedures, and medical training. By immediately incorporating digital content—such as sounds, images, or text—into real perspective, augmented reality improves the vision of the outside. This makes interactive encounters possible and makes it possible to visualize difficult ideas in a concrete setting. This makes it possible to interact in a virtual environment, providing a completely different experience from the real one. In several fields, these technologies play a key role in increasing user engagement and comprehension.
Segmental Outlook
The global augmented reality in healthcare market is segmented based on technology, application, and end-user. Based on technology, the market is bifurcated into head-mounted devices and handheld devices. Based on application, the market is segmented into surgical application, rehabilitation, and training & medical education. Based on end-users, the market is segmented into hospitals and clinics, research laboratories, and others.
- Based on the technology, the market is segmented into head-mounted devices and handheld devices.
- Based on the application, the market is segmented into surgical application, rehabilitation, and training & medical education.
- Based on the end-users, the market is segmented into hospitals and clinics, research laboratories, and others.
The Surgical Application Sub-Segment is Anticipated to Drive Market Expansion of the Global Augmented Reality (AR) in Healthcare Market
The surgical application sub-segment is expected to grow more significantly in the projected year. AR is changing surgery with real-time, 3D visualizations of a patient's anatomy, allowing for more accuracy, fewer complications, and better outcomes. Surgeons can superimpose digital images on a patient's body during procedures, facilitating better navigation and fewer errors. AR also helps in minimally invasive procedures by presenting an unobstructed view of internal structures without big incisions, resulting in quicker recovery times for patients. The need for AR in surgery is increasing with the growing use of robotic-assisted procedures, complicated neurosurgeries, and orthopedic procedures. As technology continues to improve in AR software and hardware, hospitals are spending money on these technologies to save costs and become more efficient. Consequently, the surgical application segment is likely to witness tremendous growth derived from the demand for improved accuracy, improved patient outcomes, and increasing adoption of AR in operating rooms across the globe.
Global Augmented Reality (AR) in Healthcare Market Share By Technology, 2024 (%)
Regional Outlook
The global augmented reality (AR) in healthcare market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Russia, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, Australia & New Zealand and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific market is anticipated to cater to considerable growth over the forecast period. Technological advancements, growing healthcare expenditure, favorable government initiatives, and increasing inclination towards AR & VR technologies are some of the key promoters of the regional market growth.
The North American Region is Expected to Grow at a Significant CAGR in the Global Augmented Reality (AR) in Healthcare Market
North America's augmented reality market had the biggest global revenue share in the healthcare industry. Factors driving growth in this region are higher adoption of these technologies, investment in R&D activities, and favorable government initiatives. Also, strong support for AR applications in diagnostics, surgery, and medical education is advantageous to the area, and the growing number of FDA approvals for AR devices increases their legitimacy and uptake. Adoption is further accelerated by the growing incidence of chronic illnesses and the need for minimally invasive therapies. Both operational effectiveness and patient outcomes are improved by integration with AI and telemedicine systems. The existence of significant AR technology suppliers and the increased emphasis on personalized medicine also support industry expansion.
Market Players Outlook
The key players in augmented reality (AR) in the healthcare market contribute significantly by providing different types of products and increasing their geographical presence across the globe. The key players in the market include Siemens Healthineers, Koninklijke Philips N.V., Vuzix Corp., and Samsung Electronics Co., Ltd., among others. These market players are adopting several market strategies including product launches and approvals, mergers and acquisitions, partnership collaboration, and others to remain competitive in the market. Product innovation is the core activity to remain competitive in this marketplace.
Recent Developments
- In April 2024, for the blending of AR and VR, the U.S. FDA launched "The Home as a Health Care Hub" initiative, which will transform patients' homes into dynamic health environments. The overall aim of the initiative is to apply diabetes care as a model for personalized treatment and resource diversion. Physicians and other medical workers can utilize AR and VR to lead self-care, conduct distant consultations, and monitor patients at a distance. The process reduces congestion in hospitals, enhances accessibility for disadvantaged groups, and enhances the management of chronic diseases. Home care will be more effective, customized, and accessible for poor patients with the FDA's strategy, which is a huge step toward digital health transformation.
- In April 2022, XRHealth, the gateway to the healthcare metaverse announced the availability of its AR/VR therapy in the US to treat patients with autism. XRHealth clinicians will be using the company's FDA-registered applications to provide a holistic, multidisciplinary treatment for ASD patients, including physical therapy, occupational therapy, and behavioral health, while the platform will provide valuable insights and progress reports for both therapists and patients.
The Report Covers
- Market value data analysis of 2025 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global AR in the healthcare market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global Augmented Reality (AR) in Healthcare Market Sales Analysis – Technology | Application | End-User ($ Million)
1.1. Research Methodology
• Primary Research Approach
• Secondary Research Approach
2. Market Overview and Insights
2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Global Augmented Reality in Healthcare Trends
2.2.2. Market Recommendations
2.2.3. Conclusion
3. Market Determinants
3.1. Market Drivers
3.1.1. Drivers For Global Augmented Reality Healthcare Market: Impact Analysis
3.2. Market Pain Points and Challenges
3.2.1. Restraints For Global Augmented Reality in Healthcare Market: Impact Analysis
3.3. Market Opportunities
4. Competitive Landscape
4.1. Competitive Dashboard – Global Augmented Reality in Healthcare Market Revenue by Manufacturers
4.2. Key Company Analysis
4.2.1. Overview
4.2.2. Product Portfolio
4.2.3. Financial Analysis (Subject to Data Availability)
4.2.4. SWOT Analysis
4.2.5. Business Strategy
4.3. Top Winning Strategies by Market Players
4.3.1. Merger and Acquisition
4.3.2. Product Launch
4.3.3. Partnership And Collaboration
5. Global Augmented Reality in Healthcare Market by Technology ($ Million)
5.1. Head Mounted Devices
5.2. Handheld Devices
6. Global Augmented Reality in Healthcare Market by Application ($ Million)
6.1. Surgical Application
6.2. Rehabilitation
6.3. Training & Medical Education
7. Global Augmented Reality in Healthcare Market by End-User ($ Million)
7.1. Hospitals & Clinics
7.2. Research Laboratories
7.3. Others
8. Regional Analysis
• North American Augmented Reality in Healthcare Market Sales Analysis Technology | Application | End-User |Country ($ Million)
8.1.1. United States
8.1.2. Canada
• European Augmented Reality in Healthcare Market Sales Analysis Technology | Application | End-User |Country ($ Million)
8.1.3. UK
8.1.4. Germany
8.1.5. Italy
8.1.6. Spain
8.1.7. France
8.1.8. Russia
8.1.9. Rest of Europe
• Asia-Pacific Augmented Reality in Healthcare Market Sales Analysis Technology | Application | End-User |Country ($ Million)
8.1.10. China
8.1.11. Japan
8.1.12. South Korea
8.1.13. India
8.1.14. Australia & New Zealand
8.1.15. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
8.1.16. Rest of Asia-Pacific
• Rest of the World Augmented Reality in Healthcare Market Sales Analysis Technology | Application | End-User |Country ($ Million)
8.1.17. Latin America
8.1.18. Middle East and Africa
9. Company Profiles
9.1. Butterfly Network, Inc.
9.2. EchoNous, Inc.
9.3. EchoPixel, Inc.
9.4. Enovis, LCC
9.5. Eon Reality, Inc.
9.6. GE Healthcare Technologies Inc.
9.7. HTC Corp.
9.8. Koninklijke Philips N.V.
9.9. Lenovo Group Ltd.
9.10. Magic Leap Pvt.
9.11. Meta Co.
9.12. Microsoft Corp.
9.13. Osterhout Design Group
9.14. Samsung Electronics Co., Ltd.
9.15. Siemens Healthineers AG
9.16. Surgical Theater, Inc.
9.17. Vuzix Corp.
1. Global Augmented Reality (AR) In Healthcare Market By Technology, 2024-2035 ($ Million)
2. Global Augmented Reality (AR) Head-Mounted Devices In Healthcare Market By Region, 2024-2035 ($ Million)
3. Global Augmented Reality (AR) Handheld Devices In Healthcare Market By Region, 2024-2035 ($ Million)
4. Global Augmented Reality (AR) In Healthcare Market By Application, 2024-2035 ($ Million)
5. Global Augmented Reality (AR) In Healthcare For Surgical Application Market By Region, 2024-2035 ($ Million)
6. Global Augmented Reality (AR) In Healthcare For Rehabilitation Market By Region, 2024-2035 ($ Million)
7. Global Augmented Reality (AR) In Healthcare For Training & Medical Education Market By Region, 2024-2035 ($ Million)
8. Global Augmented Reality (AR) In Healthcare Market By End-User, 2024-2035 ($ Million)
9. Global Augmented Reality (AR) In Healthcare For Hospitals & Clinics Market By Region, 2024-2035 ($ Million)
10. Global Augmented Reality (AR) In Healthcare For Research Laboratories Market By Region, 2024-2035 ($ Million)
11. Global Augmented Reality (AR) In Healthcare For Other Applications Market By Region, 2024-2035 ($ Million)
12. Global Augmented Reality (AR) In Healthcare Market Research And Analysis By Region, 2024-2035 ($ Million)
13. North American Augmented Reality (AR) In Healthcare Market Research And Analysis By Country, 2024-2035 ($ Million)
14. North American Augmented Reality (AR) In Healthcare Market Research And Analysis By Technology, 2024-2035 ($ Million)
15. North American Augmented Reality (AR) In Healthcare Market Research And Analysis By Application, 2024-2035 ($ Million)
16. North American Augmented Reality (AR) In Healthcare Market Research And Analysis By End-User, 2024-2035 ($ Million)
17. European Augmented Reality (AR) In Healthcare Market Research And Analysis By Country, 2024-2035 ($ Million)
18. European Augmented Reality (AR) In Healthcare Market Research And Analysis By Technology, 2024-2035 ($ Million)
19. European Augmented Reality (AR) In Healthcare Market Research And Analysis By Application, 2024-2035 ($ Million)
20. European Augmented Reality (AR) In Healthcare Market Research And Analysis By End-User, 2024-2035 ($ Million)
21. Asia-Pacific Augmented Reality (AR) In Healthcare Market Research And Analysis By Country, 2024-2035 ($ Million)
22. Asia-Pacific Augmented Reality (AR) In Healthcare Market Research And Analysis By Technology, 2024-2035 ($ Million)
23. Asia-Pacific Augmented Reality (AR) In Healthcare Market Research And Analysis By Application, 2024-2035 ($ Million)
24. Asia-Pacific Augmented Reality (AR) In Healthcare Market Research And Analysis By End-User, 2024-2035 ($ Million)
25. Rest Of The World Augmented Reality (AR) In Healthcare Market Research And Analysis By Technology, 2024-2035 ($ Million)
26. Rest Of The World Augmented Reality (AR) In Healthcare Market Research And Analysis By Application, 2024-2035 ($ Million)
27. Rest Of The World Augmented Reality (AR) In Healthcare Market Research And Analysis By End-User, 2024-2035 ($ Million)
1. Global Augmented Reality (AR) In Healthcare Market Share By Technology, 2024 Vs 2035 (%)
2. Global Augmented Reality (AR) Head-Mounted Devices In Healthcare Market By Region, 2024 Vs 2035 (%)
3. Global Augmented Reality (AR) Handheld Devices In Healthcare Market By Region, 2024 Vs 2035 (%)
4. Global Augmented Reality (AR) In Healthcare Market Share By Application, 2024 Vs 2035 (%)
5. Global Augmented Reality (AR) In Healthcare For Surgical Application Market By Region, 2024 Vs 2035 (%)
6. Global Augmented Reality (AR) In Healthcare For Rehabilitation Market By Region, 2024 Vs 2035 (%)
7. Global Augmented Reality (AR) In Healthcare For Training & Medical Education Market By Region, 2024 Vs 2035 (%)
8. Global Augmented Reality (AR) In Healthcare Market Share By End-User, 2024 Vs 2035 (%)
9. Global Augmented Reality (AR) In Healthcare For Hospitals & Clinics Market By Region, 2024 Vs 2035 (%)
10. Global Augmented Reality (AR) In Healthcare For Research Laboratories Market By Region, 2024 Vs 2035 (%)
11. Global Augmented Reality (AR) In Healthcare For Other End-Users Market By Region, 2024 Vs 2035 (%)
12. Global Augmented Reality (AR) In Healthcare Market Share By Region, 2024 Vs 2035 (%)
13. US Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
14. Canada Market Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
15. UK Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
16. Germany Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
17. Spain Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
18. France Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
19. Italy Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
20. Rest Of Europe Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
21. India Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
22. China Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
23. Japan Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
24. South Korea Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
25. Australia and New Zealand Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
26. ASEAN Economies Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
27. Rest Of Asia-Pacific Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
28. Rest Of World Augmented Reality (AR) In Healthcare Market Size, 2024-2035 ($ Million)
FAQS
The size of the Augmented Reality (AR) in Healthcare market in 2024 is estimated to be around $2.3 billion.
North American holds the largest share in the Augmented Reality (AR) in Healthcare market.
Leading players in the Augmented Reality (AR) in Healthcare market include Siemens Healthineers, Koninklijke Philips N.V., Vuzix Corp., and Samsung Electronics Co., Ltd., among others.
Augmented Reality (AR) in Healthcare market is expected to grow at a CAGR of 25.8% from 2025 to 2035.
Advancements in AR technology, increasing demand for remote healthcare, and enhanced surgical visualization are driving the growth of the AR in Healthcare Market.