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Beacon Technology Market

Global Beacon Technology Market Size, Share & Trends Analysis Report by Beacon Protocol (iBeacon, Eddystone, AltBeacon, Others), by Location Technology (Bluetooth Low Energy (BLE), Wi-Fi, Ultrasound, and Others), by Application (Retail, Healthcare, BFSI, Logistics and Warehouses, and Others) and Forecast 2019-2025

Published: Dec 2019 | Report Code: OMR2019978 | Category : Advanced Technologies | Delivery Format: /

The global beacon market is expected to witness double digit growth of over 30% over the forecast period. Beacons are small devices that enable to notify accurate location within a narrow range than GPS and Wi-Fi proximity. Beacons comprise Bluetooth technology that requires less energy and offers the shop owner and retailer to track the consumer activity, which in turn, improves their business. Wi-Fi or BLE beacons are often used in this case to create an indoor GPS across buildings and public places. Indoor navigation with automatic positioning is majorly used for a client-based application in retail stores, airports, and shopping malls. This includes the direct determination of position displayed on the smartphone of the user, via Wi-Fi or beacons. 

The major factors contributing to the growth of the beacon market include the rising demand for Indoor Positioning and Indoor Navigation (IPIN) systems in retail shops and shopping malls, cohesive government policies and growing internet penetration coupled with rising smartphone users. IPIN systems are increasingly adopted in retail shops and shopping malls owing to its significance in marketing to send push notification through it. The IPIN system has been adopted in the US since 2014. For instance, Macy’s, an American department store chain had installed more than 4,000 beacon devices across their shops in 2014.

Segmental Outlook  

The global beacon market is segmented on the basis of beacon protocol, location technology, application, and region. On the basis of the beacon protocol, the market is segmented into iBeacon, Eddystone, AltBeacon, and others. Based on the location technology, the market is classified into BLE, Wi-Fi, Ultrasound, and Others. On the basis of application, the market is classified into retail, healthcare, BFSI, logistics and warehouses, and others.  

Global Beacon Market Share by Application, 2018 (%)

Global Beacon Market Share by Application

Retail Sector Held the Dominating Market Share in 2018 

Increasing deployment of beacon-based Indoor Location-based analytics is driving the use of beacons across the retail sector globally. As online shopping is dominating retail shopping, indoor location-based analytics is one fine way used by the brick-and-mortar retailers to encourage the foot traffic. The retailers are realizing the benefits of location-based analytics services and increasingly deploying it at their stores. 

Through the deployment of such digital transformation technologies, the retail stores are using indoor location-based analytics as their marketing strategy. Moreover, airports, hotels, theaters, and shopping malls are increasingly using the IPIN system in their facilities. For instance, in October 2018, High-Precision Indoor Positioning has been deployed in Tokyo Narita Airport by GiPStech and NTT Corp. With the introduction of several government initiatives, such as smart city projects, the market players are installing IPIN systems across public places, which includes airports and convention centers.

Regional Outlook 

Geographically, the study of the global beacon market covers the study of four major regions including North America (the US and Canada), Europe (Germany, UK, Italy, France, Italy, Spain, and Rest of Europe), and Rest of the World (RoW). The US market in North America is estimated to dominate the global beacon market in 2018 and is estimated to continue to follow the same trend over the forecast period. In terms of revenue generation, the North America beacon market is estimated to followed by the European beacon market in 2018. 

Asia-Pacific to Foresee Lucrative Growth in the Near Future 

Asia-Pacific is still an untapped market for beacon technology and lucrative growth will be observed in the near future. The countries such as China, India, Indonesia, are developing at a much rapid pace which is accelerating the growth of the market. Expanding retail, healthcare, BFSI, and travel, tourism and hospitality sector are creating enormous demand for beacons in the region; thereby, driving the growth of the beacon market. Moreover, growing disposable income will further create a significant opportunity for the global beacon market. For instance, as per the International Air Transport Association, China will soon be the largest country in terms of airplane passengers. As per the World Economic Forum, the country is adding 8 airports each year and will construct 216 new airports by 2035. 

Moreover, rising smart city projects in economies such as China and India are also augmenting market growth. More than 500 cities in China have already been working on the new smart city initiative “PATH”. Apart from China, India will show a significant market growth rate in near future owing to cohesive policies. In 2015, the Indian government launched a Smart City Mission for building 100 Smart Cities and will soon surpass UK in aircraft passengers and will become the third-largest aircraft market after China and the US. Japan, South Korea, Australia, Indonesia, Thailand is also expected to contribute significantly to the market. 

Market Players Outlook

Additionally, the market consists of several market players that are designing, developing, and marketing a variety of beacons to cater to a wide range of customers across the globe. Key players of the market include Google LLC, Apple Inc., Qualcomm Inc., Cisco Systems Inc., Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.), Estimote Inc., Kontakt.io, Osram Licht AG, Signal 360, Inc., and many others. In order to remain competitive in the market, these market players adopt various strategies such as mergers and acquisitions, product offering expansion, geographical expansion, partnerships and collaborations, and others. 

The Report Covers

  • Market value data analysis of 2018 and forecast to 2025.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global beacon market. Based on the availability of data, information related to products and services, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report 

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

2.3. Rules & Regulations

3. Competitive Landscape

3.1. Company Share Analysis

3.2. Key Strategy Analysis

3.3. Key Company Analysis

3.3.1. Apple Inc.

3.3.1.1. Overview

3.3.1.2. Financial Analysis

3.3.1.3. SWOT Analysis

3.3.1.4. Recent Developments

3.3.2. Google LLC

3.3.2.1. Overview

3.3.2.2. Financial Analysis

3.3.2.3. SWOT Analysis

3.3.2.4. Recent Developments

3.3.3. Qualcomm Inc.

3.3.3.1. Overview

3.3.3.2. Financial Analysis

3.3.3.3. SWOT Analysis

3.3.3.4. Recent Developments

3.3.4. Cisco Systems, Inc.

3.3.4.1. Overview

3.3.4.2. Financial Analysis

3.3.4.3. SWOT Analysis

3.3.4.4. Recent Developments

3.3.5. Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)

3.3.5.1. Overview

3.3.5.2. Financial Analysis

3.3.5.3. SWOT Analysis

3.3.5.4. Recent Developments

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Beacon Market by Beacon Protocol

5.1.1. iBeacon

5.1.2. Eddystone

5.1.3. AltBeacon

5.1.4. Others (GeoBeacon)

5.2. Global Beacon Market by Location Technology

5.2.1. Bluetooth Low Energy (BLE)

5.2.2. Wi-Fi

5.2.3. Ultrasound

5.2.4. Others (Combined Technology)

5.3. Global Beacon Market by Application

5.3.1. Retail

5.3.2. Healthcare

5.3.3. BFSI

5.3.4. Logistics and Warehouses

5.3.5. Others (Travel, Tourism & Hospitality)

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe

6.3. Asia-Pacific

6.3.1. China

6.3.2. Japan

6.3.3. India

6.3.4. Rest of Asia-Pacific

6.4. Rest of the World

7. Company Profiles

7.1. Accent Advanced Systems, SLU

7.2. Apple Inc.

7.3. BlueCats

7.4. Cisco Systems, Inc.

7.5. Estimote, Inc.

7.6. GeLo, Inc.

7.7. Glimworm Beacons

7.8. Google LLC

7.9. Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)

7.10. JAALEE Technology Co., Ltd.

7.11. Kontakt.io

7.12. Leantegra Inc.

7.13. Osram Licht AG

7.14. Qualcomm Inc.

7.15. Sensorberg GmbH

7.16. Sensoro Co., Ltd.

7.17. Signal 360, Inc.

1. GLOBAL BEACON MARKET RESEARCH AND ANALYSIS BY BEACON PROTOCOL, 2018-2025 ($ MILLION)

2. GLOBAL iBEACON PROTOCOL MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

3. GLOBAL EDDYSTONE BEACON PROTOCOL MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

4. GLOBAL ALTBEACON PROTOCOL MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

5. GLOBAL OTHER BEACON PROTOCOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

6. GLOBAL BEACON MARKET RESEARCH AND ANALYSIS BY LOCATION TECHNOLOGY, 2018-2025 ($ MILLION)

7. GLOBAL BLE LOCATION TECHNOLOGY FOR BEACON MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

8. GLOBAL WI-FI LOCATION TECHNOLOGY FOR BEACON MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

9. GLOBAL ULTRASOUND LOCATION TECHNOLOGY FOR BEACON MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

10. GLOBAL OTHER LOCATION TECHNOLOGY FOR BEACON MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

11. GLOBAL BEACON MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)

12. GLOBAL BEACONS IN RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

13. GLOBAL BEACONS IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

14. GLOBAL BEACONS IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

15. GLOBAL BEACONS IN LOGISTICS AND WAREHOUSES MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

16. GLOBAL BEACONS IN OTHER APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)

17. GLOBAL BEACON MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)

18. NORTH AMERICAN BEACON MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)

19. NORTH AMERICAN BEACON MARKET RESEARCH AND ANALYSIS BY BEACON PROTOCOL, 2018-2025 ($ MILLION)

20. NORTH AMERICAN BEACON MARKET RESEARCH AND ANALYSIS BY LOCATION TECHNOLOGY, 2018-2025 ($ MILLION)

21. NORTH AMERICAN BEACON MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)

22. EUROPEAN BEACON MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)

23. EUROPEAN BEACON MARKET RESEARCH AND ANALYSIS BY BEACON PROTOCOL, 2018-2025 ($ MILLION)

24. EUROPEAN BEACON MARKET RESEARCH AND ANALYSIS BY LOCATION TECHNOLOGY, 2018-2025 ($ MILLION)

25. EUROPEAN BEACON MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)

26. ASIA-PACIFIC BEACON MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)

27. ASIA-PACIFIC BEACON MARKET RESEARCH AND ANALYSIS BY BEACON PROTOCOL, 2018-2025 ($ MILLION)

28. ASIA-PACIFIC BEACON MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)

29. ASIA-PACIFIC BEACON MARKET RESEARCH AND ANALYSIS BY LOCATION TECHNOLOGY, 2018-2025 ($ MILLION)

30. REST OF THE WORLD BEACON MARKET RESEARCH AND ANALYSIS BY BEACON PROTOCOL, 2018-2025 ($ MILLION)

31. REST OF THE WORLD BEACON MARKET RESEARCH AND ANALYSIS BY LOCATION TECHNOLOGY, 2018-2025 ($ MILLION)

32. REST OF THE WORLD BEACON MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)

1. GLOBAL BEACON MARKET SHARE BY BEACON PROTOCOL, 2018 VS 2025 (%)

2. GLOBAL BEACON MARKET SHARE BY LOCATION TECHNOLOGY, 2018 VS 2025 (%)

3. GLOBAL BEACON MARKET SHARE BY APPLICATION, 2018 VS 2025 (%)

4. GLOBAL BEACON MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)

5. US BEACON MARKET SIZE, 2018-2025 ($ MILLION)

6. CANADA BEACON MARKET SIZE, 2018-2025 ($ MILLION)

7. UK BEACON MARKET SIZE, 2018-2025 ($ MILLION)

8. FRANCE BEACON MARKET SIZE, 2018-2025 ($ MILLION)

9. GERMANY BEACON MARKET SIZE, 2018-2025 ($ MILLION)

10. ITALY BEACON MARKET SIZE, 2018-2025 ($ MILLION)

11. SPAIN BEACON MARKET SIZE, 2018-2025 ($ MILLION)

12. ROE BEACON MARKET SIZE, 2018-2025 ($ MILLION)

13. CHINA BEACON MARKET SIZE, 2018-2025 ($ MILLION)

14. JAPAN BEACON MARKET SIZE, 2018-2025 ($ MILLION)

15. INDIA BEACON MARKET SIZE, 2018-2025 ($ MILLION)

16. REST OF ASIA-PACIFIC BEACON MARKET SIZE, 2018-2025 ($ MILLION)

17. REST OF THE WORLD BEACON MARKET SIZE, 2018-2025 ($ MILLION)

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