Brain Health Functional Food and Beverage Market

Brain Health Functional Food and Beverage Market Size, Share & Trends Analysis Report by Product (Functional Bakery Products, Functional Dairy Products, Functional Cereal & Grains, Functional Baby Food, Functional Nutritional Bars & Supplements, and Others), and by Distribution Channel (Online, and Offline)Forecast Period (2024-2031)

Published: Apr 2024 | Report Code: OMR2028284 | Category : Consumer Goods | Delivery Format: /

Brain health functional food and beverage market is anticipated to grow at a significant CAGR of 10.5% during the forecast period (2024-2031). The  growing global interest in brain health and cognitive optimization especially in adult population is a key factor driving the growth of the global market. According to the National Institute of Health (gov.) in April 2020, the market targets aging individuals, healthy adults, and elite performers like Service Members (SM) to improve cognitive performance. It approximately 55.0-76.0% of SM and 75.0% of the US adult population use dietary supplements, often based on lay advice. 22.0% of users report adverse events. Surveys within the military report general use of vitamins, minerals, herbal products, and body-building products.

global brain health functional food and beverage market dynamics

Market Dynamics

Increasing Emphasis on Preventive Healthcare

Preventive healthcare strategies are gaining importance as neurological disorders can be managed through lifestyle and dietary interventions, leading to a growing demand for brain health functional products. According to the National Institute of Health (gov.), in May 2023, neurological disorders have a significant impact on the global population. Therefore, this large number of sufferes create huge demand for global market.Market Segmentation

Our in-depth analysis of the global brain health functional food and beverage market includes the following segments by product type, and end-user:

  • Based on product, the market is sub-segmented into functional bakery products, functional dairy products, functional cereal & grains, functional baby food, functional nutritional bars & supplements, and others (functional beverages, and frozen convenience meals)
  • Based on distribution channel, the market is augmented into online, offline, supermarket, conventional, specialty, and  others

Functional Dairy Products is Projected to Emerge as the Largest Segment

Based on the product, the brain health functional food and beverage market is sub-segmented into functional bakery products, functional dairy products, functional cereal & grains, functional baby food, functional nutritional bars & supplements, and others. Among these, the functional dairy productssub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the increasing demand forconsumers are increasingly seeking brain health solutions, with functional dairy products containing nutrients and bioactive compounds in high demand to maintain cognitive function and reduce neurological disorders. 

According to the National Institute of Health (gov.) in April 2021,Milk, the main ingredient in cultured dairy products, typically contains approximately 4.8% lactose, 3.2% protein, 3.7% fat, 0.19% non-protein nitrogen, and 0.7% ash. The production process involves the addition of lactic-acid-producing microbial strains, such as LAB and/or yeasts, which ferment the lactose in milk and release lactic acid. This acidification leads to the curdling of milk, a necessary step for creating various fermented dairy products like yoghurt, cheese, kefir, and sour cream.

Online Sub-segment to Hold a Considerable Market Share

The e-commerce boom has boosted online retail sales of functional food products, with manufacturers increasingly using popular platforms for attractive discounts, robust sales, and enhanced shopping experiences.

Regional Outlook

The global brain health functional food and beverage market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). 

Asia-Pacific to Exhibit Highest CAGR 

  • The rising health awareness and discretionary incomes in the region are driving consumers to spend more on nutritional foods to improve overall well-being, reducing the prevalence of chronic diseases.
  • Furthermore, according to the National Institute of Health (gov.) in March 2022, India's adult population is experiencing a significant increase in overweight and obesity, with the prevalence expected to double between 2010 and 2040. This has led to a rise in chronic degenerative diseases such as,diabetes, cardiovascular disease, respiratory illness, and certain carcinomas. The growing middle class, influenced by urbanization and social and cultural changes, is causing a crisis in nutrition and public health policies.

Global Brain Health Functional Food and BeverageMarket Growth by Region 2024-2031

global brain health functional food and beverage market growth, by region

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to the growingaging population demographic shift is driving the brain health functional food and beverage market, as individual prioritize cognitive function and prevent cognitive decline, deveoping a significant market for brain health products. 

According to the National Institute of Health (gov.) in June 2021, studies show that realizes regarding memory are expressed by more than half of persons over 65. By 2050, there is projected to be 2.1 billion individuals over the age of 60 in the globe, and by 2100, there will be 3.1 billion individuals, with 190 million individual in Europe potentially becoming into that age range. Comparably, the senior population in the US is growing rapidly; 75 million Baby Boomers are expected to turn 65 this year, and over the next ten years, that number is expected to rise to 74 million.

Market Players Outlook

global brain health functional food and beverage market players outlook

*Note: Major Players Sorted in No Particular Order

The major companies serving the global brain health functional food and beverage market include,  Abbott,Danone S.A.,Kellanova,PepsiCo, Inc., and Unilever Group. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in May 2021, Memore, introduced functional whole food blends to enhance cognitive performance, establishing itself as a leading consumer brand in sustainable cognitive health solutions.

The Report Covers

  • Market value data analysis of 2023and forecast to 2031.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global brain health functional food and beverage market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.2. Abbott Laboratories

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. Archer Daniels Midland Co.

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Danone S.A. 

3.4.1. Overview

3.4.2. Financial Analysis 

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. Key Strategy Analysis

4. Market Segmentation

4.1. Global Brain Health Functional Food and Beverage Market by Product

4.1.1. Functional Bakery Products

4.1.2. Functional Dairy Products

4.1.3. Functional Cereal & Grains

4.1.4. Functional Baby Food

4.1.5. Functional Nutritional Bars & Supplements

4.1.6. Others (Functional beverages, and Frozen convenience meals)

4.2. Global Brain Health Functional Food and Beverage Market by Distribution Channel

4.2.1. Online

4.2.2. Offline

4.2.2.1.   Supermarket

4.2.2.2.   Conventional

4.2.2.3.   Specialty

4.2.2.4.   Others

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1.1. General Mills Inc.

6.1.2. GlaxoSmithKline plc  

6.1.3. Kellanova

6.1.4. Kerry Group plc

6.1.5. Koninklijke DSM N.V.

6.1.6. Mars, Inc.

6.1.7. Meiji Holdings Co., Ltd.

6.1.8. Nestlé S.A

6.1.9. NUTRAMARC Sports Nutrition & Co.

6.1.10. PepsiCo, Inc.

6.1.11. Post Holdings, Inc.

6.1.12. Suntory Holdings Ltd.

6.1.13. The Coca-Cola Co.

6.1.14. The Hain Celestial Group, Inc.

6.1.15. The J.M Smucker Co.

6.1.16. Unilever Group 

6.1.17. Yakult Honsha Co., Ltd.

1. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)

2. GLOBAL FUNCTIONAL BAKERY PRODUCTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

3. GLOBAL FUNCTIONAL DAIRY PRODUCTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

4. GLOBAL FUNCTIONAL CEREAL & GRAINS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

5. GLOBAL FUNCTIONAL BABY FOOD IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

6. GLOBAL FUNCTIONAL NUTRITIONAL BARS & SUPPLEMENTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

7. GLOBAL OTHER PRODUCTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

8. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)

9. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

10. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

11. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY SUPERMARKET MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

12. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY CONVENTIONAL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

13. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY SPECIALTY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

14. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

15. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

16. NORTH AMERICAN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)

17. NORTH AMERICAN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)

18. NORTH AMERICAN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)

19. EUROPEAN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)

20. EUROPEAN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)

21. EUROPEAN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)

22. ASIA-PACIFIC BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)

23. ASIA-PACIFIC BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)

24. ASIA-PACIFIC BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)

25. REST OF THE WORLD BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)

26. REST OF THE WORLD BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)

27. REST OF THE WORLD BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)

1. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SHARE BY PRODUCT, 2023 VS 2031 (%)

2. GLOBAL FUNCTIONAL BAKERY PRODUCTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)

3. GLOBAL FUNCTIONAL DAIRY PRODUCTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BEVERAGES BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)

4. GLOBAL FUNCTIONAL CEREAL & GRAINS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)

5. GLOBAL FUNCTIONAL BABY FOOD IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)

6. GLOBAL FUNCTIONAL NUTRITIONAL BARS & SUPPLEMENTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)

7. GLOBAL OTHER PRODUCTS IN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET SHARE BY REGION, 2023 VS 2031 (%)

8. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE MARKET SHARE BY DISTRIBUTION CHANNEL, 2023 VS 2031 (%)

9. GLOBAL SPRAY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY ONLINE MARKET SHARE BY REGION, 2023 VS 2031 (%)

10. GLOBAL SPRAY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY OFFLINE MARKET SHARE BY REGION, 2023 VS 2031 (%)

11. GLOBAL SPRAY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY SUPERMARKET MARKET SHARE BY REGION, 2023 VS 2031 (%)

12. GLOBAL SPRAY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY CONVENTIONAL MARKET SHARE BY REGION, 2023 VS 2031 (%)

13. GLOBAL SPRAY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY SPECIALTY MARKET SHARE BY REGION, 2023 VS 2031 (%)

14. GLOBAL SPRAY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGE BY OTHERS MARKET SHARE BY REGION, 2023 VS 2031 (%)

15. GLOBAL BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SHARE BY REGION, 2023 VS 2031 (%)

16. US BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

17. CANADA BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

18. UK BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

19. FRANCE BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

20. GERMANY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

21. ITALY BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

22. SPAIN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

23. REST OF EUROPE BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

24. INDIA BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

25. CHINA BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

26. JAPAN BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

27. SOUTH KOREA BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

28. REST OF ASIA-PACIFIC BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

29. LATIN AMERICA BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)

30. MIDDLE EAST AND AFRICA BRAIN HEALTH FUNCTIONAL FOOD AND BEVERAGEMARKET SIZE, 2023-2031 ($ MILLION)