Cloud Advertising Market
Global Cloud Advertising Market Size, Share & Trends Analysis Report by Application (Campaign Management, Customer Management, Experience Management, Analytics and Insights, and Real-Time Engagement), by Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud), and by Verticals (Retail & Consumer Goods, Media & Entertainment, Travel & Hospitality, BFSI, Telecommunications, Manufacturing, Education, and Others) Forecast (2022-2028)
The global cloud advertising market is anticipated to grow at a significant CAGR of 18.7% during the forecast period. The increasing number of internet users globally has not only shaped the evolution of cloud advertising through different forms of digital advertising however it has also improved the advertising business models, along with the market levels and players. Furthermore, the upgrade in technological advancements along with the increase in utilization and requirement of the internet, combined with its expanding commercial application has further boosted the market. For instance, in June 2021 Salesforce announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce, and digital experiences.
Impact of COVID-19 Pandemic on Global Cloud Advertising Market
COVID-19 pandemic has had a positive impact on the global cloud advertising market as many key players were shifting on to cloud platforms for advertisement purpose. The rise in shift of customers, employees, organizations towards cloud has created new opportunities for innovation, which fueled the market growth. According to reports published by Google LLC solutions such as AI- and ML-powered API security and monitoring have gained widespread adoption to assist companies in detecting and blocking malicious attacks. Furthermore, between the period of September 2019 and September 2020, usage for anomaly detection including protection, and security analytics had been grew by 230% among Apigee customers.
Segmental Outlook
The global cloud advertising market is segmented based on the application, deployment mode, and verticals. Based on the application, the market is segmented into campaign management, customer management, experience management, analytics & insights, and real-time engagement. Based on the deployment mode, the market is sub-segmented into the private cloud, public cloud, and hybrid cloud. Based on the verticals, the market is sub-segmented into retail & consumer goods, media & entertainment, travel & hospitality, BFSI, telecommunications, manufacturing, education, and others. Among these, the customer management market is expected to grow during the forecast period, as while visiting the website or store multiple times customers share their optimistic feedback related to the product and brand. Further, facilitating other customers to interact with the brand and acquire more customers.
Global Cloud Advertising Market Share by Verticals, 2021 (%)
The Retail & Consumer Goods Segment is Expected to Hold Prominent Share in the Global Cloud Advertising Market
The retail & consumer goods segment is expected to hold prominent share of the global cloud advertising market as cloud advertising assists marketers create influencing content and enhancing customer engagement. This, in turn, assists consumer goods providers to enhance their brand loyalty and make consumers buy their products. Furthermore, the rising consumers’ purchasing power. Organizations from this vertical deal with an enormous amount of customer data, through which it provides personalized experiences to their customers. For instance, in March 2022, Snowflake launched Retail Data Cloud, permits retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry.
Regional Outlooks
The global cloud advertising market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. the North American region is expected to be the fastest-growing market due to the rising penetration of advanced technologies and application development across sectors is estimated to boost the growth of the global cloud advertising market in this region.
Global Cloud Advertising Market Growth, by Region 2022-2028
The Asia-Pacific Region is Anticipated to hold the Prominent Share in the Global Cloud Advertising Market
The Asia-Pacific region is anticipated to hold a prominent share of the cloud advertising market due to increasing demand for cloud advertising, growing investments and technological advancements by several key players through new product launces, merger and acquisation, and partnership. for instance, In April 2022, InMobi announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region.
Market Players Outlook
The major companies serving the global cloud advertising market include Acquia, Inc., Adobe Inc., Demandbase, Inc., Experian Credit Information Co. of India Pvt. Ltd., Google LLC, HubSpot and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, IBM introduced new AI and automation capabilities in IBM Watson Assistant designed to make it easier for businesses to create enhanced customer service experiences across any channel – phone, web, SMS, and any messaging platform.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global cloud advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifyingsssss ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Cloud Advertising Market
• Recovery Scenario of Global Cloud Advertising Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. BY Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Key Strategy Analysis
3.3. Impact of Covid-19 on Key Players
4. Market Segmentation
4.1. Global Cloud Advertising Market by Application
4.1.1. Campaign Management
4.1.2. Customer Management
4.1.3. Experience Management
4.1.4. Analytics and Insights
4.1.5. Real-Time Engagement
4.2. Global Cloud Advertising Market by Deployment Mode
4.2.1. Public Cloud
4.2.2. Private Cloud
4.2.3. Hybrid Cloud
4.3. Global Cloud Advertising Market by Verticals
4.3.1. Retail & Consumer Goods
4.3.2. Media & Entertainment
4.3.3. Travel & Hospitality
4.3.4. BFSI
4.3.5. Telecommunications
4.3.6. Manufacturing
4.3.7. Education
4.3.8. Others
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Acquia, Inc.
6.2. Adobe Inc.
6.3. Demandbase, Inc.
6.4. Experian Credit Information Co. of India Pvt. Ltd.
6.5. Google LLC
6.6. HubSpot
6.7. IBM Corp.
6.8. Imagine Communications Corp.
6.9. InMobi
6.10. Kubient, Inc.
6.11. Marin Software
6.12. MediaMath
6.13. Oracle
6.14. Pegasystems Inc.
6.15. Sailthru, Inc.
6.16. Salesforce Inc.
6.17. SAP
6.18. Sitecore
6.19. The Nielsen Company (US), LLC
1. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
2. GLOBAL CLOUD ADVERTISING FOR CAMPAIGN MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL CLOUD ADVERTISING FOR CUSTOMER MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL CLOUD ADVERTISING FOR EXPERIENCE MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
5. GLOBAL CLOUD ADVERTISING FOR ANALYTICS AND INSIGHTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL CLOUD ADVERTISING FOR REAL-TIME ENGAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
8. GLOBAL PUBIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL PRIVATE CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL HYBRID CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
12. GLOBAL CLOUD ADVERTISING IN RETAIL & CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL CLOUD ADVERTISING IN MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14. GLOBAL CLOUD ADVERTISING IN TRAVEL & HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
15. GLOBAL CLOUD ADVERTISING IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
16. GLOBAL CLOUD ADVERTISING IN TELECOMMUNICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
17. GLOBAL CLOUD ADVERTISING IN MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
18. GLOBAL CLOUD ADVERTISING IN EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
19. GLOBAL CLOUD ADVERTISING IN OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
20. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
21. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
22. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
23. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
24. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
25. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
26. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
27. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
28. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
29. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
30. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
31. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
32. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
33. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
34. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
35. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
36. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL CLOUD ADVERTISING MARKET, 2021-2028 ($ MILLION)
2. IMPACT OF COVID-19 ON GLOBAL CLOUD ADVERTISING MARKET BY SEGMENT, 2021-2028 ($ MILLION)
3. RECOVERY OF GLOBAL CLOUD ADVERTISING MARKET, 2022-2028 (%)
4. GLOBAL CLOUD ADVERTISING MARKET SHARE BY APPLICATION, 2021 VS 2028 (%)
5. GLOBAL CLOUD ADVERTISING FOR CAMPAIGN MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
6. GLOBAL CLOUD ADVERTISING FOR CUSTOMER MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
7. GLOBAL CLOUD ADVERTISING FOR EXPERIENCE MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
8. GLOBAL CLOUD ADVERTISING FOR ANALYTICS AND INSIGHTS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
9. GLOBAL REAL-TIME ENGAGEMENT CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
10. GLOBAL CLOUD ADVERTISING MARKET SHARE BY DEPLOYMENT MODE, 2021 VS 2028 (%)
11. GLOBAL PUBLIC CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
12. GLOBAL PRIVATE CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
13. GLOBAL HYBRID CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
14. GLOBAL CLOUD ADVERTISING MARKET SHARE BY VERTICALS, 2021 VS 2028 (%)
15. GLOBAL CLOUD ADVERTISING IN RETAIL & CONSUMER GOODS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
16. GLOBAL CLOUD ADVERTISING IN MEDIA & ENTERTAINMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
17. GLOBAL CLOUD ADVERTISING IN TRAVEL & HOSPITALITY MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
18. GLOBAL CLOUD ADVERTISING IN BFSI MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
19. GLOBAL CLOUD ADVERTISING IN TELECMMUNICATIONS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
20. GLOBAL CLOUD ADVERTISING IN MANUFACTURING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
21. GLOBAL CLOUD ADVERTISING IN EDUCATION MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
22. GLOBAL CLOUD ADVERTISING IN OTHERS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
23. GLOBAL CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
24. US CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
25. CANADA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
26. UK CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
27. FRANCE CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
28. GERMANY CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
29. ITALY CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
30. SPAIN CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
31. REST OF EUROPE CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
32. INDIA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
33. CHINA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
34. JAPAN CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
35. SOUTH KOREA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
36. REST OF ASIA-PACIFIC CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
37. REST OF THE WORLD CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
