Cloud Advertising Market
Cloud Advertising Market Size, Share & Trends Analysis Report by Component (Platforms and Services), by Organization Size (Large Enterprises and SMEs), by Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud), by Application (Campaign Management, Customer Management, Experience Management, Analytics and Insights, and Real-Time Engagement), and by Verticals (Retail & Consumer Goods, Media & Entertainment, Travel & Hospitality, BFSI, Telecommunications, Manufacturing, Education, and Others), Forecast Period (2025-2035)
Industry Overview
Cloud advertising market, estimated at $4,633 million in 2024, is projected to grow to $35,770 billion in 2035 with a CAGR of 20.5% during the forecast period (2025–2035). The increasing number of internet users globally has not only shaped the evolution of cloud advertising through various forms of digital advertising, but it has also improved the advertising business models, along with market levels and players. Furthermore, the advancement in technological innovations, along with the increasing demand for internet usage and its expanding commercial applications, has further boosted the market. For instance, in June 2021, Salesforce announced innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce, and digital experiences.
Market Dynamics
Increasing Growth in Internet Users Driving Cloud Advertising Adoption
The dramatic rise in global web users is largely driving the market of cloud advertising forward. With cloud advertising leveraging the internet and social media platforms for campaign delivery, the growing population on the web directly translates to more engagement opportunities. According to the National Telecommunications and Information Administration (NTIA), 13 million more internet users were added in 2023 compared to 2021. This expansion translates into increased customer touchpoints and interactions on cloud advertising platforms, propelling market growth. As consumers spend more time performing activities online, from shopping to entertainment, advertisers are tracking the movement with high-end cloud-based advertising technology capable of reaching multiple digital channels' audiences. The change is a paradigm shift in how brands interact with potential consumers, and hence, cloud advertising infrastructure is a vital part of current marketing strategies.
Increasing Digital Advertising Revenue and Growth Rate
The growing adoption of digital advertising is a significant driving factor for the cloud advertising market. As per IAB/PwC, in the US, the digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors. Overall revenues increased by $20.4 billion vs. 2021 despite high inflation rates and economic uncertainty throughout 2022, showcasing the resilience of the U.S. internet advertising industry. Quarter-over-quarter (QoQ) growth varied across 2022. Q1 saw the highest growth of 21.1%, followed by Q2 at 11.8%, resulting in ad revenues for the first half of the year surpassing $100 billion for the first time. Additionally, Programmatic advertising continues to grow with revenues increasing by $10.4 billion in 2022 to an impressive $109.4 billion, an increase of 10.5% YoY. Remaining non-search revenues have also grown substantially, increasing their share from 10.8% in 2021 to 12.7% in 2022. Search’s revenues increased by 7.8% YoY; however, its overall market share continues to decrease (a reduction of 1.2% points since 2021), with digital audio and digital video growing at a faster rate.
Three-year (2020 – 2022) Internet Advertising Revenue Trend in the US ($ billion)
Market Segmentation
- Based on the component, the market is segmented into platforms and services.
- Based on the organization size, the market is segmented into large enterprises and SMEs.
- Based on the deployment mode, the market is segmented into public cloud, private cloud, and hybrid cloud.
- Based on the application, the market is segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement.
- Based on the verticals, the market is segmented into retail & consumer goods, media & entertainment, travel & hospitality, BFSI, telecommunications, manufacturing, education, and others.
Retail & Consumer Goods Segment is expected to hold a Prominent Share in the Global Cloud Advertising Market
The retail & consumer goods segment is expected to hold a prominent share of the global cloud advertising market as cloud advertising assists marketers in creating influential content and enhancing customer engagement. This, in turn, assists consumer goods providers to enhance their brand loyalty and make consumers buy their products. Furthermore, the rising consumers’ purchasing power. Organizations from this vertical deal with an enormous amount of customer data, through which they provide personalized experiences to their customers. For instance, in March 2022, Snowflake launched Retail Data Cloud, which permits retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their data, access new data, and securely collaborate across the retail industry.
Regional Outlook
The global cloud advertising market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific Region is anticipated to hold the Prominent Share in the Global Cloud Advertising Market
The Asia-Pacific region is anticipated to hold a prominent share of the cloud advertising market due to increasing demand for cloud advertising, growing investments, and technological advancements by several key players through new product launches, mergers and acquisitions, and partnerships. For instance, in April 2022, InMobi announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in the Asia-Pacific region.
Market Players Outlook
The major companies operating in the global cloud advertising market include Adobe Inc., Google LLC, IBM Corp., Oracle Corp., and Salesforce, Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In June 2025, Operative announced that National CineMedia (NCM) has partnered with Operative to enhance its advertising operations, improve inventory forecasting, and optimize sales activities across multiple channels. Through this partnership, Operative will enable NCM to more precisely forecast future demand and help optimize sales and operational workflows to drive improved yield across its business.
- At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. Advertisers then run the queries in AMC to create their new audience and activate the audience in Amazon DSP and ads console.
- In April 2025, Roku is partnering with Adobe to create a new data platform that allows advertisers and publishers to jointly discover, activate, and measure high-value audiences while prioritizing privacy. This new collaboration sees Roku Data Cloud and Adobe’s Real-Time Customer Data Platform integrate, giving advertisers improved insights into streaming behavior and enabling them to drive more effective media strategies and discover new audiences.
- In March 2025, Adobe announced a strategic collaboration with Amazon Web Services (AWS) to build new offerings that empower marketing and creative teams to deliver customer experiences with greater speed, precision, and scale. The collaboration combines Adobe's expertise in Customer Experience Orchestration with AWS's advanced cloud services.
The Report Covers
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global cloud advertising market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global Cloud Advertising Market Sales Analysis – Component | Organization Size | Deployment Model | Verticals | Application ($ Million)
• Cloud Advertising Market Sales Performance of Top Countries
1.1. Research Methodology
• Primary Research Approach
• Secondary Research Approach
1.2. Market Snapshot
2. Market Overview and Insights
2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Cloud Advertising Market Trends
2.2.2. Market Recommendations
3. Market Determinants
3.1. Market Drivers
3.1.1. Drivers For Global Cloud Advertising Market: Impact Analysis
3.2. Market Pain Points and Challenges
3.2.1. Restraints For Global Cloud Advertising Market: Impact Analysis
3.3. Market Opportunities
4. Competitive Landscape
4.1. Competitive Dashboard – Cloud Advertising Market Revenue and Share by Manufacturers
• Cloud Advertising Product Comparison Analysis
• Top Market Player Ranking Matrix
4.2. Key Company Analysis
4.2.1. Adobe Inc.
4.2.1.1. Overview
4.2.1.2. Product Portfolio
4.2.1.3. Financial Analysis (Subject to Data Availability)
4.2.1.4. SWOT Analysis
4.2.1.5. Business Strategy
4.2.2. Google LLC
4.2.2.1. Overview
4.2.2.2. Product Portfolio
4.2.2.3. Financial Analysis (Subject to Data Availability)
4.2.2.4. SWOT Analysis
4.2.2.5. Business Strategy
4.2.3. IBM Corp.
4.2.3.1. Overview
4.2.3.2. Product Portfolio
4.2.3.3. Financial Analysis (Subject to Data Availability)
4.2.3.4. SWOT Analysis
4.2.3.5. Business Strategy
4.3. Oracle Corp.
4.3.1.1. Overview
4.3.1.2. Product Portfolio
4.3.1.3. Financial Analysis (Subject to Data Availability)
4.3.1.4. SWOT Analysis
4.3.1.5. Business Strategy
4.4. Salesforce, Inc.
4.4.1.1. Overview
4.4.1.2. Product Portfolio
4.4.1.3. Financial Analysis (Subject to Data Availability)
4.4.1.4. SWOT Analysis
4.4.1.5. Business Strategy
4.5. Top Winning Strategies by Market Players
4.5.1. Merger and Acquisition
4.5.2. Product Launch
4.5.3. Partnership And Collaboration
5. Global Cloud Advertising Market Sales Analysis By Component ($ Million)
5.1. Platforms
5.2. Services
6. Global Cloud Advertising Market Sales Analysis By Organization Size ($ Million)
6.1. Large Enterprises
6.2. SMEs
7. Global Cloud Advertising Market Sales Analysis By Deployment Model ($ Million)
7.1. Public Cloud
7.2. Private Cloud
7.3. Hybrid Cloud
8. Global Cloud Advertising Market Sales Analysis By Verticals ($ Million)
8.1. Retail and Consumer Goods
8.2. Media and Entertainment
8.3. Travel and Hospitality
8.4. BFSI
8.5. Telecommunications
8.6. Manufacturing
8.7. Education
8.8. Others
9. Global Cloud Advertising Market Sales Analysis By Application ($ Million)
9.1. Campaign Management
9.2. Customer Management
9.3. Experience Management
9.4. Analytics and Insights
9.5. Real-Time Engagement
10. Regional Analysis
10.1. North American Cloud Advertising Market Sales Analysis – Component | Organization Size | Deployment Model | Verticals | Application ($ Million)
• Macroeconomic Factors for North America
10.1.1. United States
10.1.2. Canada
10.2. European Cloud Advertising Market Sales Analysis – Component | Organization Size | Deployment Model | Verticals | Application ($ Million)
• Macroeconomic Factors for Europe
10.2.1. UK
10.2.2. Germany
10.2.3. Italy
10.2.4. Spain
10.2.5. France
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Asia-Pacific Cloud Advertising Market Sales Analysis – Component | Organization Size | Deployment Model | Verticals | Application ($ Million)
• Macroeconomic Factors for Asia-Pacific
10.3.1. China
10.3.2. Japan
10.3.3. South Korea
10.3.4. India
10.3.5. Australia & New Zealand
10.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
10.3.7. Rest of Asia-Pacific
10.4. Rest of the World Cloud Advertising Market Sales Analysis – Component | Organization Size | Deployment Model | Verticals | Application ($ Million)
• Macroeconomic Factors for the Rest of the World
10.4.1. Latin America
10.4.2. Middle East and Africa
11. Company Profiles
11.1. Acquia Inc.
11.1.1. Quick Facts
11.1.2. Company Overview
11.1.3. Product Portfolio
11.1.4. Business Strategies
11.2. Adobe Inc.
11.2.1. Quick Facts
11.2.2. Company Overview
11.2.3. Product Portfolio
11.2.4. Business Strategies
11.3. Alibaba Cloud Platform
11.3.1. Quick Facts
11.3.2. Company Overview
11.3.3. Product Portfolio
11.3.4. Business Strategies
11.4. Cloudflare, Inc.
11.4.1. Quick Facts
11.4.2. Company Overview
11.4.3. Product Portfolio
11.4.4. Business Strategies
11.5. Google LLC
11.5.1. Quick Facts
11.5.2. Company Overview
11.5.3. Product Portfolio
11.5.4. Business Strategies
11.6. HubSpot, Inc.
11.6.1. Quick Facts
11.6.2. Company Overview
11.6.3. Product Portfolio
11.6.4. Business Strategies
11.7. IBM Corp.
11.7.1. Quick Facts
11.7.2. Company Overview
11.7.3. Product Portfolio
11.7.4. Business Strategies
11.8. Imagine Communications Corp.
11.8.1. Quick Facts
11.8.2. Company Overview
11.8.3. Product Portfolio
11.8.4. Business Strategies
11.9. InMobi
11.9.1. Quick Facts
11.9.2. Company Overview
11.9.3. Product Portfolio
11.9.4. Business Strategies
11.10. Marin Software Inc.
11.10.1. Quick Facts
11.10.2. Company Overview
11.10.3. Product Portfolio
11.10.4. Business Strategies
11.11. MEDIAMATH, INC.
11.11.1. Quick Facts
11.11.2. Company Overview
11.11.3. Product Portfolio
11.11.4. Business Strategies
11.12. Microsoft Corp.
11.12.1. Quick Facts
11.12.2. Company Overview
11.12.3. Product Portfolio
11.12.4. Business Strategies
11.13. Oracle Corp.
11.13.1. Quick Facts
11.13.2. Company Overview
11.13.3. Product Portfolio
11.13.4. Business Strategies
11.14. Pegasystems Inc.
11.14.1. Quick Facts
11.14.2. Company Overview
11.14.3. Product Portfolio
11.14.4. Business Strategies
11.15. Rackspace Technology
11.15.1. Quick Facts
11.15.2. Company Overview
11.15.3. Product Portfolio
11.15.4. Business Strategies
11.16. Salesforce, Inc.
11.16.1. Quick Facts
11.16.2. Company Overview
11.16.3. Product Portfolio
11.16.4. Business Strategies
11.17. SAP SE
11.17.1. Quick Facts
11.17.2. Company Overview
11.17.3. Product Portfolio
11.17.4. Business Strategies
11.18. Sitecore A/S
11.18.1. Quick Facts
11.18.2. Company Overview
11.18.3. Product Portfolio
11.18.4. Business Strategies
11.19. The Nielsen Company (US), LLC.
11.19.1. Quick Facts
11.19.2. Company Overview
11.19.3. Product Portfolio
11.19.4. Business Strategies
11.20. Wipro Ltd.
11.20.1. Quick Facts
11.20.2. Company Overview
11.20.3. Product Portfolio
11.20.4. Business Strategies
1. Global Cloud Advertising Market Research And Analysis By Component, 2024-2035 ($ Million)
2. Global Cloud Advertising Platform Market Research And Analysis By Region, 2024-2035 ($ Million)
3. Global Cloud Advertising Services Market Research And Analysis By Region, 2024-2035 ($ Million)
4. Global Cloud Advertising Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
5. Global Cloud Advertising for Large Enterprises Market Research And Analysis By Region, 2024-2035 ($ Million)
6. Global Cloud Advertising for SMEs Market Research And Analysis By Region, 2024-2035 ($ Million)
7. Global Cloud Advertising Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
8. Global Public Cloud Advertising Market Research And Analysis By Region, 2024-2035 ($ Million)
9. Global Private Cloud Advertising Market Research And Analysis By Region, 2024-2035 ($ Million)
10. Global Hybrid Cloud Advertising Market Research And Analysis By Region, 2024-2035 ($ Million)
11. Global Cloud Advertising Market Research And Analysis By Verticals, 2024-2035 ($ Million)
12. Global Cloud Advertising In Retail & Consumer Goods Market Research And Analysis By Region, 2024-2035 ($ Million)
13. Global Cloud Advertising In Media & Entertainment Market Research And Analysis By Region, 2024-2035 ($ Million)
14. Global Cloud Advertising In Travel & Hospitality Market Research And Analysis By Region, 2024-2035 ($ Million)
15. Global Cloud Advertising In BFSI Market Research And Analysis By Region, 2024-2035 ($ Million)
16. Global Cloud Advertising In Telecommunications Market Research And Analysis By Region, 2024-2035 ($ Million)
17. Global Cloud Advertising In Manufacturing Market Research And Analysis By Region, 2024-2035 ($ Million)
18. Global Cloud Advertising In Education Market Research And Analysis By Region, 2024-2035 ($ Million)
19. Global Cloud Advertising In Others Market Research And Analysis By Region, 2024-2035 ($ Million)
20. Global Cloud Advertising Market Research And Analysis By Application, 2024-2035 ($ Million)
21. Global Cloud Advertising For Campaign Management Market Research And Analysis By Region, 2024-2035 ($ Million)
22. Global Cloud Advertising For Customer Management Market Research And Analysis By Region, 2024-2035 ($ Million)
23. Global Cloud Advertising For Experience Management Market Research And Analysis By Region, 2024-2035 ($ Million)
24. Global Cloud Advertising For Analytics And Insights Market Research And Analysis By Region, 2024-2035 ($ Million)
25. Global Cloud Advertising For Real-Time Engagement Market Research And Analysis By Region, 2024-2035 ($ Million)
26. Global Cloud Advertising Market Research And Analysis By Region, 2024-2035 ($ Million)
27. North American Cloud Advertising Market Research And Analysis By Country, 2024-2035 ($ Million)
28. North American Cloud Advertising Market Research And Analysis By Component, 2024-2035 ($ Million)
29. North American Cloud Advertising Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
30. North American Cloud Advertising Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
31. North American Cloud Advertising Market Research And Analysis By Verticals, 2024-2035 ($ Million)
32. North American Cloud Advertising Market Research And Analysis By Application, 2024-2035 ($ Million)
33. European Cloud Advertising Market Research And Analysis By Country, 2024-2035 ($ Million)
34. European Cloud Advertising Market Research And Analysis By Component, 2024-2035 ($ Million)
35. European Cloud Advertising Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
36. European Cloud Advertising Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
37. European Cloud Advertising Market Research And Analysis By Verticals, 2024-2035 ($ Million)
38. European Cloud Advertising Market Research And Analysis By Application, 2024-2035 ($ Million)
39. Asia-Pacific Cloud Advertising Market Research And Analysis By Country, 2024-2035 ($ Million)
40. Asia-Pacific Cloud Advertising Market Research And Analysis By Component, 2024-2035 ($ Million)
41. Asia-Pacific Cloud Advertising Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
42. Asia-Pacific Cloud Advertising Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
43. Asia-Pacific Cloud Advertising Market Research And Analysis By Verticals, 2024-2035 ($ Million)
44. Asia-Pacific Cloud Advertising Market Research And Analysis By Application, 2024-2035 ($ Million)
45. Rest of the World Cloud Advertising Market Research And Analysis By Region, 2024-2035 ($ Million)
46. Rest of the World Cloud Advertising Market Research And Analysis By Component, 2024-2035 ($ Million)
47. Rest of the World Cloud Advertising Market Research And Analysis By Organization Size, 2024-2035 ($ Million)
48. Rest of the World Cloud Advertising Market Research And Analysis By Deployment Mode, 2024-2035 ($ Million)
49. Rest of the World Cloud Advertising Market Research And Analysis By Verticals, 2024-2035 ($ Million)
50. Rest of the World Cloud Advertising Market Research And Analysis By Application, 2024-2035 ($ Million)
1. Global Cloud Advertising Market Share By Component, 2024 Vs 2035 (%)
2. Global Cloud Advertising Platform Market Share By Region, 2024 Vs 2035 (%)
3. Global Cloud Advertising Services Market Share By Region, 2024 Vs 2035 (%)
4. Global Cloud Advertising Market Share By Organization Size, 2024 Vs 2035 (%)
5. Global Cloud Advertising for Large Enterprises Market Share By Region, 2024 Vs 2035 (%)
6. Global Cloud Advertising for SMEs Market Share By Region, 2024 Vs 2035 (%)
7. Global Cloud Advertising Market Share By Deployment Mode, 2024 Vs 2035 (%)
8. Global Public Cloud Advertising Market Share By Region, 2024 Vs 2035 (%)
9. Global Private Cloud Advertising Market Share By Region, 2024 Vs 2035 (%)
10. Global Hybrid Cloud Advertising Market Share By Region, 2024 Vs 2035 (%)
11. Global Cloud Advertising Market Share By Verticals, 2024 Vs 2035 (%)
12. Global Cloud Advertising In Retail & Consumer Goods Market Share By Region, 2024 Vs 2035 (%)
13. Global Cloud Advertising In Media & Entertainment Market Share By Region, 2024 Vs 2035 (%)
14. Global Cloud Advertising In Travel & Hospitality Market Share By Region, 2024 Vs 2035 (%)
15. Global Cloud Advertising In BFSI Market Share By Region, 2024 Vs 2035 (%)
16. Global Cloud Advertising In Telecommunications Market Share By Region, 2024 Vs 2035 (%)
17. Global Cloud Advertising In Manufacturing Market Share By Region, 2024 Vs 2035 (%)
18. Global Cloud Advertising In Education Market Share By Region, 2024 Vs 2035 (%)
19. Global Cloud Advertising In Others Market Share By Region, 2024 Vs 2035 (%)
20. Global Cloud Advertising Market Share By Application, 2024 Vs 2035 (%)
21. Global Cloud Advertising For Campaign Management Market Share By Region, 2024 Vs 2035 (%)
22. Global Cloud Advertising For Customer Management Market Share By Region, 2024 Vs 2035 (%)
23. Global Cloud Advertising For Experience Management Market Share By Region, 2024 Vs 2035 (%)
24. Global Cloud Advertising For Analytics And Insights Market Share By Region, 2024 Vs 2035 (%)
25. Global Cloud Advertising For Real-Time Engagement Market Share By Region, 2024 Vs 2035 (%)
26. Global Cloud Advertising Market Share By Country, 2024 Vs 2035 (%)
27. US Cloud Advertising Market Size, 2024-2035 ($ Million)
28. Canada Cloud Advertising Market Size, 2024-2035 ($ Million)
29. UK Cloud Advertising Market Size, 2024-2035 ($ Million)
30. France Cloud Advertising Market Size, 2024-2035 ($ Million)
31. Germany Cloud Advertising Market Size, 2024-2035 ($ Million)
32. Italy Cloud Advertising Market Size, 2024-2035 ($ Million)
33. Spain Cloud Advertising Market Size, 2024-2035 ($ Million)
34. Rest Of Europe Cloud Advertising Market Size, 2024-2035 ($ Million)
35. India Cloud Advertising Market Size, 2024-2035 ($ Million)
36. China Cloud Advertising Market Size, 2024-2035 ($ Million)
37. Japan Cloud Advertising Market Size, 2024-2035 ($ Million)
38. Australia And New Zealand Cloud Advertising Market Size, 2024-2035 ($ Million)
39. ASEAN Economies Cloud Advertising Market Size, 2024-2035 ($ Million)
40. South Korea Cloud Advertising Market Size, 2024-2035 ($ Million)
41. Rest Of Asia-Pacific Cloud Advertising Market Size, 2024-2035 ($ Million)
42. Latin America Cloud Advertising Market Size, 2024-2035 ($ Million)
43. Middle East And Africa Cloud Advertising Market Size, 2024-2035 ($ Million)
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FAQS
The size of the Cloud Advertising market in 2024 is estimated to be around $4,633 million.
Asia Pacific holds the largest share in the Cloud Advertising market.
Leading players in the Cloud Advertising market include Adobe Inc., Google LLC, IBM Corp., Oracle Corp., and Salesforce, Inc., among others.
Cloud Advertising market is expected to grow at a CAGR of 20.05% from 2025 to 2035.
The growth of the Cloud Advertising Market is driven by increasing digitalization, personalized marketing demand, and rising mobile and internet usage.
