Cross-Platform & Mobile Advertising Market
Cross-Platform & Mobile Advertising Market - Global Industry Share, Growth, Competitive Analysis and Forecast, 2019-2025
Cross Platform and Mobile Advertising Market is expected to grow at a significant rate during the forecast period 2019-2025. Cross-platform and mobile advertising is a model for online advertisements. Mobile advertising services help companies to reach directly to the customer base. It involves popping up of advertisement content into personal devices used by customers. Mobile advertisements are a better substitute for conventional offline or TV advertisement methods. A rapidly growing number of smartphone users, increasing dependency of work on laptops and desktops provides a potential platform for various end users to reach the target audience in order to enhance the sale or customer base. Well-connected internet connections are providing aid to various end users. End users collaborate with various mobile application platforms to cater the advertisement services during the app access. Social networking sites, search engines, and mobile applications are some of the major advertisement platforms for end users. Factors including the availability of various platforms for advertisement, shifting trend of online purchasing, affordable internet connections are driving the market. The global cross-platform & mobile advertising market is growing at a substantial rate.
The global cross-platform and mobile advertising market is segmented on the basis of advertisement type into SMS, banner ads, video ads, audio ads, and interstitial webpage. Banner ads constitute a significant market share across the globe. Video ads and audio ads are growing with high rate due to growing exposure of consumers to video streaming websites. On the basis of End-User, the market is segmented into food service providers, transportation & logistics, BFSI (Banking, Financial Services, and Insurance), telecom & IT and others.
In the geographic overview, the market is divided into North America, Europe, Asia-Pacific and Rest of the World. Developed regions such as North America is leading the market followed by Europe. Due to the shifting trend of customer purchasing in the region, companies are investing substantially in the US and Canada to target the customer base. Asia-Pacific is the fastest emerging region in the global cross-platform & mobile advertising market. Asia-Pacific is rapidly transforming region due to increasing penetration of internet and smartphone users. Asia-Pacific is followed by Row.
Global cross-platform and mobile advertising market comprises of various companies such as Facebook Inc., Google LLC, Apple Inc., Microsoft Corporation, Chartboost Inc., Epom Ltd., Kargo Global Inc., and so on. Increasing the customer base with the advertisement is one of the key strategies of the companies. Companies are focusing on innovative content and investing more in content delivery methods to the target audience. Due to the huge potential, companies are investing in the Asia-Pacific region. The companies are focusing to widen the product portfolio for increasing customer base. Companies are expanding operational facilities in regions with the established and emerging digital economies of the world.
Research Methodology
The market study of the global cross-platform and mobile advertising market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
Secondary Sources Include
- Financial reports of companies involved in the market
- Authentic Public Databases such as the World bank, IBEF, and others
- Whitepapers, research-papers and news blogs
- Company websites and their product catalog.
The report is intended for ICT companies, research organizations, companies working on advanced technology, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models delivering insights into the market for better business decisions.
Market Segmentation
Global Cross platform and mobile advertising market is segmented on the basis of regional outlook and following segments:
- Global Cross platform and mobile advertising Market Research and Analysis by Channel Type
- Global Cross platform and mobile advertising Market Research and Analysis by End-User
- Global Cross platform and mobile advertising Market Research and Analysis by Geography
The Report Covers
- Comprehensive research methodology of the global cross platform and mobile advertising market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global cross platform and mobile advertising market.
- Insights about market determinants which are stimulating the global cross platform and mobile advertising market.
- Detailed and extensive market segments with regional distribution of forecast revenues.
- Extensive profiles and recent developments of market players.
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
1.2.3. By Stakeholders
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Google LLC
3.3.1.1. Overview
3.3.1.2. Financial Analysis
3.3.1.3. SWOT Analysis
3.3.1.4. Recent Developments
3.3.2. Microsoft Corp.
3.3.2.1. Overview
3.3.2.2. Financial Analysis
3.3.2.3. SWOT Analysis
3.3.2.4. Recent Developments
3.3.3. Facebook, Inc.
3.3.3.1. Overview
3.3.3.2. Financial Analysis
3.3.3.3. SWOT Analysis
3.3.3.4. Recent Developments
3.3.4. Apple, Inc.
3.3.4.1. Overview
3.3.4.2. Financial Analysis
3.3.4.3. SWOT Analysis
3.3.4.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Cross-platform and mobile advertising Market by Channel Type
5.1.1. SMS
5.1.2. Banner Ads
5.1.3. Audio & Video Ads
5.1.4. Interstitial Webpage
5.2. Global Cross-platform and mobile advertising Market by End-User
5.2.1. Food Service Providers
5.2.2. Transportation & Logistics
5.2.3. BFSI
5.2.4. Telecom & IT
5.2.5. Others (Sports Equipment Companies)
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. 4INFO, Inc.
7.2. Amobee, Inc.
7.3. Airpush, Inc.
7.4. Apple Inc.
7.5. Business Applications Performance Corp.
7.6. Celtra Inc.
7.7. Chartboost, Inc.
7.8. Epom Ltd.
7.9. Facebook, Inc.
7.10. Flytxt B.V.
7.11. Google LLC
7.12. InMobi Pte Ltd.
7.13. Kargo Global, Inc.
7.14. Microsoft Corp.
7.15. Nokia Corp.
7.16. Oath Inc.
7.17. RhythmOne, LLC
7.18. Tapjoy Inc.
7.19. Walmart Inc.
7.20. Yahoo Inc.
LIST OF TABLES
TABLE # 1 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
TABLE # 2 GLOBAL SMS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 3 GLOBAL BANNER ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 4 GLOBAL AUDIO & VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 5 GLOBAL INTERSTITIAL WEBPAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 6 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
TABLE # 7 GLOBAL FOOD SERVICE PROVIDERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 8 GLOBAL TRANSPORTATION & LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 9 GLOBAL BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 10 GLOBAL TELECOM & IT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 11 GLOBAL OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
TABLE # 12 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)
TABLE # 13 NORTH AMERICAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
TABLE # 14 NORTH AMERICAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
TABLE # 15 NORTH AMERICAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
TABLE # 16 EUROPEAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
TABLE # 17 EUROPEAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
TABLE # 18 EUROPEAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
TABLE # 19 ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
TABLE # 20 ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
TABLE # 21 ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
TABLE # 22 REST OF THE WORLD CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY CHANNEL TYPE, 2018-2025 ($ MILLION)
TABLE # 23 REST OF THE WORLD CROSS-PLATFORM AND MOBILE ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
LIST OF FIGURES
FIGURE # 1 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SHARE BY CHANNEL TYPE, 2018 VS 2025 (%)
FIGURE # 2 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SHARE BY END-USER, 2018 VS 2025 (%)
FIGURE # 3 GLOBAL CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)
FIGURE # 4 US CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 5 CANADA CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 6 UK CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 7 FRANCE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 8 GERMANY CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 9 ITALY CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 10 SPAIN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 11 ROE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 12 INDIA CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 13 CHINA CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 14 JAPAN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 15 REST OF ASIA-PACIFIC CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
FIGURE # 16 REST OF THE WORLD CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, 2018-2025 ($ MILLION)
