Digital Video Advertising Market
Digital Video Advertising Market Size, Share & Trends Analysis Report by Device (Desktop and Mobile), By Type (Instream Video Ads and Outstream Video Ads), and by End-User (Retail, BFSI, Healthcare, Education, Automotive, Media & Entertainment, and others) for the Forecast Period (2022-2028).
Digital video advertising market is anticipated to grow at a significant CAGR of 12.1 % during the forecast period. Social media has changed the world. The increased usage of social media is the driving factor for the digital video advertising market over the forecast. Social media helps marketers to reach customers in bulk with their choice and preference. The rapid and vast adoption of these technologies is enabling marketers to provide information regarding products and services. For instance, according to our world in data, Social media sites are used by more than two-thirds of all internet users. Facebook is considered the biggest social media platform in the world, with 2.4 billion users. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. Additionally, there are 7.7 billion people in the world, with at least 3.5 billion internet users. This means social media platforms are used by one in three people in the world and more than two-thirds of all internet users.
Impact of COVID-19 Pandemic on Global Digital Video Advertising Market
COVID-19 has created unique challenges for consumers and businesses alike. The COVID-19 pandemic has provided an opportunity to the digital video advertising market over the forecast. With Covid-19 restrictions in place, stay-at-home measures, and work from home becoming the ‘new normal, the whole world is turning to the Internet. Consumers have increased the consumption of digital content and watch times for video content are significantly increased, which is a driving factor of the market. As a result, people seem to be turning toward social media and video content in various forms as a source of entertainment, education, and a source of human connection.
Segmental Outlook
The global digital video advertising market is segmented based on the device, type, and end-user. Based on the device, the market is segmented into desktop and mobile. Based on the type, the market is bifurcated into instream video ads and out-stream video ads. Based on the end-user, the market is augmented into retail, BFSI, healthcare, education, automotive, media & entertainment, and others. based on the device, the mobile segment is expected to propel the growth of the market and to hold a prominent share in the market. The rise in the adoption of smartphones and increasing usage of the internet is boosting the digital video advertising market over the forecast.
Global Digital Video Advertising Market Share by End-User, 2021 (%)
The Retail Segment Holds the Prominent Share in the Global Digital Video Advertising Market.
Among all segments, based on end-user the retail segment is expected to hold a prominent share in the market. Digital video advertising helps marketers to reach the audience in the mass. The marketers can analyze the choice and preference through search results using cookies, and provide retailers an opportunity to provide products according to the customer’s demand and preference, which will propel the growth of the market over the forecast.
Regional Outlooks
The global digital video advertising market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. The North America region is expected to hold a significant share in the market over the forecast. The increasing adoption of OTT media platforms over traditional cable TVs across the region is expected to fuel the growth of the market.
Global Digital Video Advertising Market Growth, by Region 2022-2028
The Asia-Pacific Region Holds the Major Share in the Global Digital Video Advertising Market.
Among all regions, Asia Pacific is expected to hold a considerable share in the market. The increasing penetration of high-speed internet across the region is supporting the growth of the market. Moreover, the rise in usage of smartphones is providing indirect opportunities to the digital video advertising market, which will further propel the growth of the market over the forecast.
Market Players Outlook
The major companies serving the global digital video advertising market include BuzzFeed, Inc., Interactive advertising Bureau, SpotX, Inc., Tremor International Ltd., Viant Technology LLC, Conversant LLC, Mashable India (Fork Media Pvt. Ltd.), PubMatic, Inc., Longtail Ad Solutions, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in November 2021, Criteo’s commerce-focused video advertising solution and planned to launch in India in 2022. Adtech company Criteo enables marketers, companies, brands, start-ups in displaying effective advertising across all channels, mainly over websites, and steadily expand to apps, by applying advanced machine learning to unparalleled data sets. Criteo’s display ads appear in interactive banner advertisements, generated based on the online browsing preferences and behavior of each customer.
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global digital video advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Digital Video Advertising Market
• Recovery Scenario of Global Digital Video Advertising Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. BY Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. BuzzFeed, Inc.
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Interactive Advertising bureau
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. SpotX, Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Tremor International Ltd.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Viant Technology LLC
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Key Strategy Analysis
3.7. Impact of Covid-19 on Key Players
4. Market Segmentation
4.1. Global Digital Video Advertising Market by Device
4.1.1. Desktop
4.1.2. Mobile
4.2. Global digital video advertising market by Type
4.2.1. Instream Video Ads
4.2.2. Outstream Video Ads
4.3. Global digital video advertising market by End-User
4.3.1. Retail
4.3.2. BFSI
4.3.3. Healthcare
4.3.4. Education
4.3.5. Automotive
4.3.6. Media & Entertainment
4.3.7. Others (IT and Telecom)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Advertise.com
6.2. Conversant LLC
6.3. Mashable India (Fork Media Pvt. Ltd.)
6.4. PubMatic, Inc.
6.5. Longtail Ad Solutions, Inc.
6.6. Tremor International Ltd.
6.7. Vdopia, Inc.
6.8. Verizon Media (yahoo)
6.9. Vice Media Group LLc
6.10. ZypMedia
1. GLOBAL DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEVICE, 2021-2028 ($ MILLION)
2. GLOBAL DESKTOP DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL MOBILE DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
5. GLOBAL DIGITAL VIDEO ADVERTISING BY INSTREAM VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL DIGITAL VIDEO ADVERTISING BY OUTSTREAM VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)
8. GLOBAL DIGITAL VIDEO ADVERTISING FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL DIGITAL VIDEO ADVERTISING FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL DIGITAL VIDEO ADVERTISING FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL DIGITAL VIDEO ADVERTISING FOR EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
12. GLOBAL DIGITAL VIDEO ADVERTISING FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL DIGITAL VIDEO ADVERTISING FOR MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14. GLOBAL DIGITAL VIDEO ADVERTISING OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
15. GLOBAL DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
16. NORTH AMERICAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
17. NORTH AMERICAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEVICE, 2021-2028 ($ MILLION)
18. NORTH AMERICAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
19. NORTH AMERICAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)
20. EUROPEAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
21. EUROPEAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEVICE, 2021-2028 ($ MILLION)
22. EUROPEAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
23. EUROPEAN DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)
24. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
25. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEVICE, 2021-2028 ($ MILLION)
26. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
27. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)
28. REST OF THE WORLD DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
29. REST OF THE WORLD DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEVICE , 2021-2028 ($ MILLION)
30. REST OF THE WORLD DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)
31. REST OF THE WORLD DIGITAL VIDEO ADVERTISING MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL DIGITAL VIDEO ADVERTISING MARKET, 2021-2028 ($ MILLION)
2. IMPACT OF COVID-19 ON GLOBAL DIGITAL VIDEO ADVERTISING MARKET BY SEGMENT, 2021-2028 ($ MILLION)
3. RECOVERY OF GLOBAL DIGITAL VIDEO ADVERTISING MARKET, 2021-2028 (%)
4. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SHARE BY DEVICE, 2021 VS 2028 (%)
5. GLOBAL DESKTOP DIGITAL VIDEO ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
6. GLOBAL MOBILE DIGITAL VIDEO ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
7. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SHARE BY TYPE, 2021 VS 2028 (%)
8. GLOBAL DIGITAL VIDEO ADVERTISING BY INSTREAM VIDEO ADS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
9. GLOBAL DIGITAL VIDEO ADVERTISING BY OUTSTREAM VIDEO ADS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
10. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SHARE BY END-USER, 2021 VS 2028 (%)
11. GLOBAL DIGITAL VIDEO ADVERTISING FOR RETAIL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
12. GLOBAL DIGITAL VIDEO ADVERTISING FOR BFSI MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
13. GLOBAL DIGITAL VIDEO ADVERTISING FOR HEALTHCARE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
14. GLOBAL DIGITAL VIDEO ADVERTISING FOR EDUCATION MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
15. GLOBAL DIGITAL VIDEO ADVERTISING FOR AUTOMOTIVE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
16. GLOBAL DIGITAL VIDEO ADVERTISING FOR MEDIA & ENTERTAINMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
17. GLOBAL DIGITAL VIDEO ADVERTISING FOR OTHER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
18. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
19. US DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
20. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
21. UK DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
22. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
23. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
24. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
25. SPAIN DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
26. REST OF EUROPE DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
27. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
28. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
29. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
30. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
31. REST OF ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
32. REST OF THE WORLD DIGITAL VIDEO ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
