GPU market is anticipated to grow at a significant CAGR of 34.4% during the forecast period. The market growth is attributed to factors such as the growth of the gaming industry, growth of the data center industry, advancements in the Artificial Intelligence (AI)/Machine Learning (ML) industry, increasing adoption of cloud-based services, and growing research and development in the automotive industry. For instance, In May 2023, NVIDIA Corp and MediaTek Inc. announced a collaborative effort aimed at developing technology for advanced vehicle infotainment systems. These systems will have the capability to stream video or games and engage with drivers through artificial intelligence. As part of this agreement, which was revealed at the Computex technology trade show in Taipei, MediaTek will incorporate an NVIDIA graphics processing unit chipset and NVIDIA software into the system-on-chips that it provides to automakers for use in their infotainment displays.

Segmental Outlook 

The global graphical processing unit (GPU) market is segmented based on the Based-on type and application. Based on the type of the market is sub-segmented into discrete graphic processing unit and integrated graphics processing unit systems. Based on the devices, the market is sub-segmented into desktops, tablets, gaming consoles, automotive vehicles, and data centers, among others. The desktop devices market is anticipated to hold a considerable share in the Graphical Processing Unit industry. 

The Gaming Console Device Market is Anticipated to Hold a Prominent Share in the Global Graphical Processing Unit (GPU) Market

 The gaming console devices market is anticipated to the gaming console device market is anticipated to hold a prominent share in the global graphical processing unit (GPU) industry. The gaming consoles primarily require powerful GPU resolution rendering and frame rates. Additionally, the demand and affordability for gaming devices are increasing continuously due to the growth of the gaming industry and the increasing availability of high-speed internet. Additionally, the growing demand for high-graphics gaming is also contributing to the growth of the global GPU industry. For instance, in March 2023, NVIDIA announced its AI-powered Deep Learning Super Sampling (DLSS) technology, DLSS 3, which is now supported in a variety of games, and game engine 3 is being integrated into Unreal Engine. NVIDIA is also publicly releasing the DLSS Frame Generation plug-in to make it easier for developers to adopt the technology.

Regional Outlook

The graphical processing unit (GPU) market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among all regions, North America holds a prominent share in global GPU market owning to factors including the increasing investment in GPU research and development, early adoption of the internet in the region, presence of market leaders in the region such as NVIDIA Corporation, Advanced Micro Devices (AMD), Intel Corporation among others. Additionally, North America holds a significant share in the global Artificial Intelligence (AI) based services industry, defense equipment manufacturing and space industry. This has also increased demand for GPU products across the region.

Global Graphical Processing Unit (GPU) Market Growth by Region 2023-2030

Asia Pacific is Expected to Hold a Prominent Share in the Graphics Processing Unit (GPU) Market

The Asia-Pacific region is expected to hold a prominent share of the global graphics processing unit (GPU) market. The GPU market in this region is driven by factors such as increasing use of Artificial Intelligence (AI)/Machine Learning (ML) technologies, growing gaming industry, increasing use of GPU data centres. Additionally, companies in Asia Pacific region are also investing into GPU products to offer better services. For instance, in August 2023, Baidu, TikTok-owner Byte Dance, Tencent and Alibaba have made orders worth $1 billion to acquire about 100,000 A800 processors from the U.S. chipmaker to be delivered in 2023. Additionally, Chinese groups had also purchased a further $4 billion worth of graphics processing units to be delivered in 2024.

Market Players Outlook

The major companies serving the global graphics processing unit (GPU) market include Apple Inc., NVIDIA Corporation, Samsung Electronics Co. Ltd., Intel Corp., and Advanced Micro Devices among others. The market players are considerably contributing to the market growth by the adoption of various strategies including collaborations with private and government players and adopting new technologies such as Artificial Intelligence (AI)/Machine Learning (ML) to stay competitive in the market. For instance, in November 2022, Lockheed Martin and NVIDIA announced a collaboration to build an Earth Observations Digital Twin for NOAA. The digital twin will use artificial intelligence to provide NOAA with a centralized approach to monitor global environmental conditions. The digital twin will be developed using satellite and ground-based observations.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global graphics processing unit (GPU) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for solid growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.