In-Application Advertising Market
Global In-Application Advertising Market Size, Share & Trends Analysis Report By Advertisement Type (Interstitial Ads, Mobile Video Ads, Rewarded Video Ads, Native Ads, and Others), By Application (Social Media, Gaming, E-commerce, Video & Music Streaming, News, Finance and Education, Travel, and Others), Forecast Period 2020-2026
The in-application advertising market is anticipated to grow at a CAGR of 17.8% during the forecast period. In-application advertising had experienced tremendous growth in recent years owing to the large e-commerce market which itself is experiencing significant growth. In order to sell their product through online mode of channel, the companies are opting for in-application advertisement. In-application advertising provides a better return on investment as compared to traditional television and billboard advertisement. It also provides the option of customized audience reach such as audience based on age group, sex, region, with their instant feedback & review. Furthermore, in-app advertising offers a higher click-through rate which will also aid in its growing adoption. For instance, according to Medialets, a US-based company that provides advanced measurement technology and analytics for advertisers and media agencies, the click-through rate (CTR) for apps is 0.58%.
Moreover, the continuous increase in the average consumer time on mobile phones is also considered as a major driving factor in the in-application advertising market. The users are spending a lot of their daily time on social media, video streaming, music streaming, and gaming applications. These platforms can generate significant revenue by in-app advertisement, hence these companies also spend a considerable amount on in-app advertisement to promote their platforms.
Segmental Outlook
The global in-application advertising market is segmented based on advertisement type and application. Based on the advertisement type, the market is sub-segmented into interstitial ads, mobile video ads, rewarded video ads, native ads, and others. The other sub-segment contains static display ads/banner ads. Based on the application the market is sub-segmented into social media, gaming, e-commerce, video & music streaming, news, finance and education, travel, and others. Other sub-segment contains messaging, lifestyle, parenting health & fitness, weather among other applications.
The social media segment will hold considerable market shares with substantial market growth
The social media segment is anticipated to grow with a significant CAGR in the in-application advertising market during the forecast period. The growing adoption of social media platforms across the globe is the major factor influencing the growth of the segment. According to the Digital 2020 July Global Overview published by WeAreSocial and HootSuite, more than half of the global population have started using social media platforms. Additionally, in recent years the average time spent on social media by individuals has increased significantly. This in turn is driving the companies working in the in-application advertising market to focus on increasing their offerings in such popular social media platforms. Some of the popular social media include Facebook, Instagram, Snapchat, TikTok, LinkedIn, and Twitter.
Global In-Application Advertising Market Share by Application, 2019 (%)
Regional Outlooks
The global in-application advertising market is further segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to be a leading region in the in-application advertising market. The growth of the market can be attributed to the presence of a high number of mobile phone users coupled with high-speed wireless connectivity. In addition to this, the e-commerce market of the region is also significantly large which will provide expansion opportunities to the market. Furthermore, the strong presence of global retailers with high marketing budgets is also driving the growth of the in-application advertising market growth.
Global In-Application Advertising Market Growth, by Region 2020-2026
Asia-Pacific will have the fastest growth in the global in-application advertising market
The Asia Pacific is estimated to hold considerable shares with substantial market growth in the global in-application advertising market during the forecast period. The growth of the region can be attributed to the rapidly increasing smartphone and internet penetration. According to the India Cellular & Electronics Association (ICEA), the total number of smartphone users in India will rise to nearly 830 million by 2022. Additionally, the expansion of the e-commerce market in countries such as India and China with a significantly high rate will also present various growth opportunities to the in-application advertising market. The increasing urbanization activities across the region are also attracting various global companies towards Asia-Pacific which in turn will also aid the growth of the in-application advertising market.
Market Players Outlook
The key players of the In-Application advertising market include Google AdMob (Google Inc.), Facebook Inc., Twitter Inc., InMobi Pte. Ltd., Smaato, Inc., Verizon Media, Zoomd Technologies Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, funding to the start-ups, and new product launches to stay competitive in the market.
The Report Covers
- Market value data analysis of 2019 and forecast to 2026.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global In-Application Advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Google AdMob (Google Inc.)
3.3.1.1. Overview
3.3.1.2. Financial Analysis
3.3.1.3. SWOT Analysis
3.3.1.4. Recent Developments
3.3.2. Apple Inc.
3.3.2.1. Overview
3.3.2.2. Financial Analysis
3.3.2.3. SWOT Analysis
3.3.2.4. Recent Developments
3.3.3. Facebook Inc.
3.3.3.1. Overview
3.3.3.2. Financial Analysis
3.3.3.3. SWOT Analysis
3.3.3.4. Recent Developments
3.3.4. Verizon Media
3.3.4.1. Overview
3.3.4.2. Financial Analysis
3.3.4.3. SWOT Analysis
3.3.4.4. Recent Developments
3.3.5. Smaato, Inc.
3.3.5.1. Overview
3.3.5.2. Financial Analysis
3.3.5.3. SWOT Analysis
3.3.5.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global In-Application Advertising Market by Advertisement Type
5.1.1. Interstitial Ads
5.1.2. Mobile Video Ads
5.1.3. Rewarded Video Ads
5.1.4. Native Ads
5.1.5. Others (Static Display Ads/Banner Ads)
5.2. Global In-Application Advertising Market by Application
5.2.1. Social Media
5.2.2. Gaming
5.2.3. E-commerce
5.2.4. Video & Music Streaming
5.2.5. News, Finance& Education
5.2.6. Travel
5.2.7. Others (Messaging, Lifestyle, Parenting, Health & Fitness, Weather)
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. AdColony, Inc.
7.2. Adform A/S
7.3. Amobee Inc. (Singapore Telecommunications Ltd.)
7.4. Apple Inc.
7.5. BYYD, LLC
7.6. Facebook, Inc.
7.7. Google AdMob (Google Inc.)
7.8. IconPeak (Fibermobi Performance Marketing Solutions GmbH)
7.9. InMobiPvt. Ltd.
7.10. Mobupps
7.11. MoPub (Twitter, Inc.)
7.12. PubMatic, Inc.
7.13. Smaato, Inc.
7.14. Smadex S.L.
7.15. SmartyAds Inc.
7.16. StackAdapt Inc.
7.17. StartApp Inc.
7.18. Tapjoy, Inc.
7.19. Verizon Media
7.20. ZEDO, Inc.
7.21. Zoomd Technologies Ltd.
1. GLOBAL IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
2. GLOBAL INTERSTITIAL ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
3. GLOBAL MOBILE VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
4. GLOBAL REWARDED VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
5. GLOBAL NATIVE ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
6. GLOBAL OTHERS IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
7. GLOBAL IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
8. GLOBAL SOCIAL MEDIA IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
9. GLOBAL GAMING IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
10. GLOBAL E-COMMERCE IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
11. GLOBAL VIDEO & MUSIC STREAMING IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
12. GLOBAL NEWS, FINANCE & EDUCATION IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
13. GLOBAL TRAVEL APPS IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
14. GLOBAL OTHER IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
15. GLOBAL IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)
16. NORTH AMERICAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
17. NORTH AMERICAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
18. NORTH AMERICAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
19. EUROPEAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
20. EUROPEAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
21. EUROPEAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
22. ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
23. ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
24. ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
25. REST OF THE WORLD IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
26. REST OF THE WORLD IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
1. GLOBAL IN-APPLICATION ADVERTISING MARKET SHARE BY ADVERTISEMENT TYPE, 2019 VS 2026 (%)
2. GLOBAL IN-APPLICATION ADVERTISING MARKET SHARE BY APPLICATION, 2019 VS 2026 (%)
3. GLOBAL IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
4. INTERSTITIAL ADS IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
5. MOBILE VIDEO ADS IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
6. REWARDED VIDEO ADS IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
7. NATIVE ADSIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
8. OTHER ADS TYPE IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
9. SOCIAL MEDIA IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
10. GAMING IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
11. E-COMMERCE IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
12. VIDEO & MUSIC STREAMING IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
13. NEWS, FINANCE & EDUCATION IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
14. TRAVEL IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
15. OTHERS IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
16. US IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
17. CANADA IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
18. UK IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
19. FRANCE IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
20. GERMANY IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
21. ITALY IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
22. SPAIN IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
23. REST OF EUROPE IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
24. INDIA IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
25. CHINA IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
26. JAPAN IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
27. REST OF ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
28. REST OF THE WORLD IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
