Location Analytics Market
Location Analytics Market Size, Share & Trends Analysis Report, by Component (Software & Services), by Deployment Mode (On-Premises, Cloud Based), by Application (Remote Monitoring, Sales & Marketing Optimization, Asset Management, Risk Management, Facility Management, Others (Customer Management & Workforce Management)), by End-user Vertical (BFSI, Retail & Consumer Goods, Healthcare, Hospitality, Transport & Logistics, IT & telecom, Media & Entertainment, Other (Government)), Forecast Period (2023-2030)
Location analytics market is anticipated to grow at a considerable CAGR of 19.5% during the forecast period. Location analytics uses data from network devices to help extract insights about end-user productivity and efficiency. It collects environmental, contextual, and behavioral data from smart building infrastructure and IoT (Internet of Things) devices to create visualizations. These visualizations can include maps, graphs, statistics and cartograms that show historical changes and current shifts. The ability of governments to utilize these analytics to map crime locations, issue alerts during natural disasters, and design effective disaster recovery mechanisms is a key factor driving the growth of the global market.
In May 2023, German location data and crowd analytics provider Ariadne has received funding of a $7 million Series A round. Capturing visitors with accuracy, Ariadne enables a wealth of real-time information: detailed people counting analytics for each area and product; visitor trajectories, heatmaps and flows; queue minimisation and employee scheduling. Crowd analytics also includes opt-in, navigation and micro-targeting. In the same month, Alteryx, Inc., the Analytics Cloud Platform company, announced expanded cloud-connected platform experiences for Alteryx Designer product with the Alteryx Analytics Cloud Platform, as well as new, upcoming cloud-based Location Intelligence capabilities to bring spatial analytics to the masses. The unified, self-service, and enterprise-ready Alteryx Analytics Cloud Platform now bridges data across all systems with increased governance for faster insights. Increasing funding and launch of new platforms are further boosting the global market growth.
However, privacy concerns associated with the storage of geospatial data create a major challenge for the market. Legal issues related to the storage of personal information further restrain the market growth.
Segmental Outlook
The global location analytics market is segmented based on component, deployment model, application, and end-user. Based on component, the market is segmented into software and services. Based on deployment model, the market is segmented into cloud-based and on-premises. Based on application, the market is segmented into remote monitoring, sales & marketing optimization, asset management, risk management, facility management, and others (customer management & workforce management). Based on end-user, the market is segmented into BFSI, retail & consumer goods, healthcare, hospitality, transport & logistics, it & telecom, media & entertainment, and other (government).
Transport & Logistics Held Considerable Share in Global Location Analytics Market
Location analytics is the most powerful tools for businesses looking to optimize their supply chain operations. Logistics managers need to implement location intelligence in global supply chains to reduce delays, keep costs down, generate a competitive advantage, and to improve the global network of multiple carriers, service providers and physical locations from the constant threat of unexpected problems. In February 2021, HyperTrack announced the general availability of its software suite for location-based logistics, empowering businesses to easily automate deliveries, field service and ridesharing. Such advanced and innovative software launches are further contributing to the growth of this market segment.
Regional Outlook
The global location analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among all the regions, North America held considerable share in the global market.
Global Location analytics Market Growth, by Region 2023-2030
Asia-Pacific to Exhibit Fastest Growth in the Global Location Analytics Market
The growing inclination of public and private players towards utilizing location analytics to make informed decisions is a key factor driving the regional market growth. For instance, in June 2023, the Greater Chennai Police has launched Geographic Information System (GIS) mapping of crime zones in the city. Greater Chennai Police Commissioner Shankar Jiwal initiated the project at the Integrated Command and Control Room (ICCR) under the Safe City Programme to include location intelligence to prevent crimes across GCP Jurisdiction. The Government of India has started using location analytics, which is implemented in its flagship development schemes supporting economic growth and sustainable development. One of the flagship schemes is The SVAMITVA (Survey of Village Abadi and Mapping with Improvised Technology in Village Areas). Such developments are further contributing to the market growth. The growing transport & logistics industry of India is further contributing to the regional market growth.
Share of Different Sector in Indian Transport & Logistics Industry in 2021
Source: Assocham
Market Players Outlook
The major companies serving the global location analytics market including Microsoft Corp., SAS Institute Inc., Google LLC, TomTom International BV, and HERE Technologies among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.
For instance, in June 2023, Esri, provider of location intelligence, has partnered with Databricks, the data and AI company. The collaboration will provide users with the advanced spatial analytics capabilities of Esri’s ArcGIS software easily accessible in Databricks’ big data platform, the Databricks Lakehouse Platform. Esri offerings that integrate with the Databricks Lakehouse Platform include ArcGIS GeoAnalytics Engine and Big Data Toolkit, which are built specifically to enable users to perform spatial analysis on big datasets.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global location analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Google LLC
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Here technologies Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Microsoft Corp.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. SAS Institute Inc.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. TomTom International B.V.
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Developments
4. Market Segmentation
4.1. Global Location Analytics Market by Component
4.1.1. Services
4.1.2. Software
4.2. Global Location Analytics Market by Application
4.2.1. Remote Monitoring
4.2.2. Sales & Marketing Optimization
4.2.3. Asset Management
4.2.4. Risk Management
4.2.5. Facility Management
4.2.6. Others (Customer Management & Workforce Management)
4.3. Global Location Analytics Market by Deployment Model
4.3.1. On-Premises
4.3.2. Cloud-Based
4.4. Global Location Analytics Market by End-User
4.4.1. BFSI
4.4.2. Retail & Consumer Goods
4.4.3. Healthcare
4.4.4. Hospitality
4.4.5. Transport & Logistics
4.4.6. IT & telecom
4.4.7. Media & Entertainment
4.4.8. Other (Government)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Alteryx Inc.
6.2. Cisco Systems Inc.
6.3. CleverAnalytics AS
6.4. Esri Technologies Ltd.
6.5. Galigeo
6.6. Hexagon AB
6.7. IBM Corp.
6.8. Lepton Software
6.9. Pitney Bowes Inc.
6.10. QlikTech International AB
6.11. SAP SE
6.12. Tableau Software LLC (Salesforce)
6.13. TIBCO Software Inc.
1. GLOBAL LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT,2022-2030 ($ MILLION)
2. GLOBAL LOCATION ANALYTICS SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
3. GLOBAL LOCATION ANALYTICS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
4. GLOBAL LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION,2022-2030 ($ MILLION)
5. GLOBAL LOCATION ANALYTICS FOR REMOTE MONITORING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
6. GLOBAL LOCATION ANALYTICS FOR SALES & MARKETING OPTIMIZATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
7. GLOBAL LOCATION ANALYTICS FOR ASSET MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
8. GLOBAL LOCATION ANALYTICS FOR RISK MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
9. GLOBAL LOCATION ANALYTICS FOR FACILITY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
10. GLOBAL LOCATION ANALYTICS FOR OTHER MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
11. GLOBAL LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL,2022-2030 ($ MILLION)
12. GLOBAL CLOUD-BASED LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
13. GLOBAL ON-PREMISES BASED LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
14. GLOBAL LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER,2022-2030 ($ MILLION)
15. GLOBAL LOCATION ANALYTICS FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
16. GLOBAL LOCATION ANALYTICS FOR RETAIL & CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
17. GLOBAL LOCATION ANALYTICS FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
18. GLOBAL LOCATION ANALYTICS FOR HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
19. GLOBAL LOCATION ANALYTICS FOR TRANSPORT & LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
20. GLOBAL LOCATION ANALYTICS FOR IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
21. GLOBAL LOCATION ANALYTICS FOR MMEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
22. GLOBAL LOCATION ANALYTICS FOR OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
23. GLOBAL LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
24. NORTH AMERICAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
25. NORTH AMERICAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
26. NORTH AMERICAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
27. NORTH AMERICAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2022-2030 ($ MILLION)
28. NORTH AMERICAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
29. EUROPEAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
30. EUROPEAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
31. EUROPEAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
32. EUROPEAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2022-2030 ($ MILLION)
33. EUROPEAN LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
34. ASIA-PACIFIC LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
35. ASIA-PACIFIC LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
36. ASIA-PACIFIC LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
37. ASIA-PACIFIC LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2022-2030 ($ MILLION)
38. ASIA-PACIFIC LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
39. REST OF THE WORLD LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
40. REST OF THE WORLD LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
41. REST OF THE WORLD LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
42. REST OF THE WORLD LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2022-2030 ($ MILLION)
43. REST OF THE WORLD LOCATION ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
1. GLOBAL LOCATION ANALYTICS MARKET SHARE BY COMPONENT, 2022 VS 2030(%)
2. GLOBAL LOCATION ANALYTICS SERVICES MARKET SHARE BY REGION, 2022 VS 2030(%)
3. GLOBAL LOCATION ANALYTICS SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030(%)
4. GLOBAL LOCATION ANALYTICS MARKET SHARE BY APPLICATION, 2022 VS 2030(%)
5. GLOBAL LOCATION ANALYTICS FOR REMOTE MONITORING MARKET SHARE BY REGION, 2022 VS 2030(%)
6. GLOBAL LOCATION ANALYTICS FOR SALES & MARKETING OPTIMIZATION MARKET SHARE BY REGION, 2022 VS 2030(%)
7. GLOBAL LOCATION ANALYTICS FOR ASSET MANAGEMENT MARKET SHARE BY REGION, 2022 VS 2030(%)
8. GLOBAL LOCATION ANALYTICS FOR RISK MANAGEMENT MARKET SHARE BY REGION, 2022 VS 2030(%)
9. GLOBAL LOCATION ANALYTICS FOR FACILITY MANAGEMENT MARKET SHARE BY REGION, 2022 VS 2030(%)
10. GLOBAL LOCATION ANALYTICS FOR OTHER MANAGEMENT MARKET SHARE BY REGION, 2022 VS 2030(%)
11. GLOBAL LOCATION ANALYTICS MARKET SHARE BY DEPLOYMENT MODEL, 2022 VS 2030(%)
12. GLOBAL ON-PREMISE BASED LOCATION ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030(%)
13. GLOBAL CLOUD-BASED LOCATION ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030(%)
14. GLOBAL LOCATION ANALYTICS MARKET SHARE BY END-USER, 2022 VS 2030(%)
15. GLOBAL LOCATION ANALYTICS FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030(%)
16. GLOBAL LOCATION ANALYTICS FOR RETAIL & CONSUMER GOODS MARKET SHARE BY REGION, 2022 VS 2030(%)
17. GLOBAL LOCATION ANALYTICS FOR HEALTHCARE MARKET SHARE BY REGION, 2022 VS 2030(%)
18. GLOBAL LOCATION ANALYTICS FOR HOSPITALITY MARKET SHARE BY REGION, 2022 VS 2030(%)
19. GLOBAL LOCATION ANALYTICS FOR TRANSPORT & LOGISTICS MARKET SHARE BY REGION, 2022 VS 2030(%)
20. GLOBAL LOCATION ANALYTICS FOR IT & TELECOM MARKET SHARE BY REGION, 2022 VS 2030(%)
21. GLOBAL LOCATION ANALYTICS FOR MEDIA & ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030(%)
22. GLOBAL LOCATION ANALYTICS FOR OTHER MARKET SHARE BY REGION, 2022 VS 2030(%)
23. GLOBAL LOCATION ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030(%)
24. US LOCATION ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
25. CANADA LOCATION ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
26. UK LOCATION ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
27. FRANCE LOCATION ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
28. GERMANY LOCATION ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
29. ITALY LOCATION ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
